Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. You may even consider writing content for different types of stakeholders.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

Marketing Insider Group

JANUARY 9, 2023

How is it measured? Optimizing your website’s domain authority is as easy as understanding, measuring and taking simple steps to improve. Domain authority measures the quality and quantity of backlinks to a specific website, making it easier to understand how you can drive more organic traffic. But what is domain authority?

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. These goals should be measurable and aligned with your business objectives. Instead, write naturally and include keywords only where they make sense.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Marketing Insider Group

DECEMBER 4, 2023

measures up against the creativity of human writers. Can All Content Writing Be Automated? It seems, at least for now, that while AI can augment the content writing process, it can’t completely replace the human touch in crafting compelling and resonant stories. ’ We wanted to see how AI, like ChatGPT-3.5,

Marketing AI 264

Marketing AI Lead Ranking Research Guidelines 264

Marketing Insider Group

MAY 12, 2021

And how do you measure its effectiveness? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. Challenges of Content Marketing Measurement. They feel as if content like videos, blogs, and more are too qualitative to accurately measure.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

Marketing Insider Group

FEBRUARY 14, 2023

Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. 8 Methods to Writing Creative Email Subject Lines 1. Writing a good email subject line that makes your consumer wonder is a great way to get that click. For mobile devices, a 20 to 30-character count is ideal.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Marketing Insider Group

AUGUST 1, 2023

It’s a measure of the level of engagement that a piece of content sees from its audience. A high level of Brand Awareness means more people are likely to think of your brand when they need the products or services you offer, but measuring Brand Awareness can be a bit tricky. Measuring CPC is as easy as pie.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Presenting at conferences is very different from a writing forum. A: Retrospectively.

Marketing AI 96

Marketing AI eCommerce Peer-to-peer CMO 96

Marketing Insider Group

JUNE 7, 2021

To find the most success through content marketing, start by conducting research and then identify target keywords, write captivating headlines and content, and track results regularly. This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Navigate the Channel

NOVEMBER 6, 2023

As a critical marketing strategy that creates measurable results over time, downplaying the importance of your business’s brand is a big mistake. After all, branding’s real value and ROI can only be accurately measured over the long term. Digital branding is vital for long-term success in a competitive market.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. These objectives should be SMART: specific, measurable, achievable, relevant, and time-bound.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. So, marketing winds up writing content without talking to a customer ! Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

illumin

MARCH 21, 2024

A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics. In addition to keywords, these systems use the surrounding context to choose an audience for the content.

Keywords 99

Keywords Cost Per Click Long Tail Marketing CPC 99

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Write click-worthy subject lines. Use power words. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Consider the time and resources spent on research, writing, editing, and design. Next Steps: Measuring Your Success Defining Content Syndication ROI Metrics: Aligning Goals with Measurement The beauty of content syndication lies in its versatility.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

The Daily Egg

JULY 23, 2021

Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and produce publication-worthy work. The best creative writing courses offer a robust curriculum, include assessments to measure your progress, and are taught by industry experts.

Course 122

Course Creativity Best Practices Copywriting 122

Tiecas

MARCH 15, 2024

An experienced agency possesses the tactical expertise to turn your strategic vision into tangible, measurable results. They execute proven marketing tactics like industrial content marketing , industrial blog writing , and industrial organic SEO , ensuring your roadmap delivers maximum ROI.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Trade Press Services

APRIL 1, 2024

It could also mean defining metrics and key performance indicators (KPIs) to measure success. Individuals transition from a fully assigned work environment to a more behaviorally focused and agile space,” writes Mick. “In Every business needs clearly defined goals as part of its strategic plan for growth.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. Thus, when we set out to write SEO-oriented content, there’s no foundation on which to build it. Rethink Who You’re Writing For Who do you think reads your SEO content? In other words, we are writing content to capture attention from the wrong eyeballs.

SEO 144

SEO SERP Content Keywords 144

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Kevin Indig

APRIL 1, 2023

By measuring the right metrics. Writing is a creative pursuit, but scaling content is a science. We tend to romanticize writing for the web, but good content is the result of a measurable process. However, most teams don’t measure quality effectively to understand how to keep it high.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Oktopost

DECEMBER 19, 2023

Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform. With the release of X (Twitter) Threads, you no longer need to restrict your message to 240 characters or jump into X to write your Threads. How do you measure X (Twitter) Threads performance?

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Anyword

SEPTEMBER 19, 2023

In this guide, you will get to know the concept of Performance Writing. More than just copywriting, Performance Writing represents a new constellation of skills that will prove to be essential for success in the post-AI marketing reality. What Is Performance Writing? Why Does This Matter Now? Who Is a Performance Writer?

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

Exo B2B

MARCH 6, 2024

In content marketing, do we write for search engines or for readers? And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? But writing is not enough. Adjust your strategy according to your results.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Martech

SEPTEMBER 18, 2023

Deal rate measures the percentage of contacts enrolled in a sequence that resulted in a deal being created. Total revenue measures the total revenue of the closed won deals that were influenced by the sequence. Accurately charge customers for sales tax, shipping or other fees now that payment links support write-in fees.

Top of Funnel 116

Top of Funnel Forecasting SMS Work Management 116

Martech

OCTOBER 30, 2023

Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. Marketo’s October releases are all improvements to existing features. However, lookup or column-related functions are not yet available.

Marketo 100

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 100

Martech

FEBRUARY 14, 2024

Measuring sonic success TD collaborated with audio measurement and software company Veritonic to evaluate emotional engagement against brand values, according to Boumendil. The brand will conduct ongoing research and testing to measure and help achieve goals of consistency and awareness, Strawn said.

Paid Search Agency 107

Paid Search Agency Touchpoints Work Management Marketing Management 107

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. What I want it to do (write compelling copy to increase conversions). You can then feature your discounted price next to it, and customers will measure that discount against the more expensive alternative.

Marketing AI 129

Marketing AI Marketing & Strategy eCommerce Banners 129

Martech

FEBRUARY 5, 2024

However, according to studies from Vectara, chatbots fabricate details in at least 3% of interactions – and as much as 27%, despite measures taken to avoid such occurrences. “We What marketers should do Despite the potential challenges posed by hallucinations, generative AI offers plenty of advantages.

Marketing AI 96

Marketing AI Generation Peer-to-peer Ad Frequency 96

Content Marketing Institute

AUGUST 16, 2022

When your content compels readers to respond, you get measurable proof of engagement success. Follow these writing tips to make that goal easier to achieve. Continue reading →

Tips 89

Tips Content Companies 89

Sprout Social

NOVEMBER 23, 2022

Tip 9: Measure, report and readjust. To support advocacy, the Content Team curates our highest priority content and writes pre-approved social copy for employees to use on LinkedIn.”. Who am I writing for? 9: Measure, report and readjust. Tip 4: Curate content and create copy. Tip 5: Show employees what’s in it for them.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

SmartBug Media

JULY 24, 2023

By making your goals specific, measurable, achievable, relevant, and time-bound, you can significantly increase the likelihood of success. This level of specificity not only provides a clear path to success but also makes measurement and assessment of progress a lot easier. The good news?

Planning 98

Planning Effectiveness Urgency Marketing Keywords 98

Contently

JANUARY 26, 2023

Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Will they be writing their own articles, for example, or will you need a freelance team? Measure your results. Create content. Where does their work end and yours begin?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194