Adobe Experience Cloud Blog

FEBRUARY 8, 2019

If this is the case, why do so few of us measure the real impact of these initiatives? In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. This way, you can split your goals into two buckets: Objective results: The measurable impact your event had on the business.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Salesforce Marketing Cloud

MARCH 28, 2022

Teams at Salesforce can sign up for workshops on inclusivity, empathy, and creating team agreements that ensure everyone is on the same page about how they behave and collaborate in our new digital-first world of work. KPI, short for Key Performance Indicator, is a value that measures how well a company is achieving a specific objective.

Work Management 98

Work Management Peer-to-peer Training Paid Search Agency 98

chiefmartech

FEBRUARY 5, 2018

.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. Here are more details on each of these four workshops: The Right Way to Buy Marketing Technology.

Paid Search Agency 61

Paid Search Agency Planning Work Management Marketing Automation Services 61

Vision Edge Marketing

APRIL 27, 2021

Check out our affordable Engagement and Experience Touch Points workshop. This workshop focuses on identifying all the key touch points a customer has with your company, measuring the effectiveness of these touch points, and using them to create a map of the customer experience. Build Skills With Workshops.

Touchpoints 225

Touchpoints Word of Mouth Work Management Customer Satisfaction 225

ANNUITAS

AUGUST 8, 2011

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. Click here to Register and see the entire line up for the Marketing Metric Workshop Series.

Sales Qualified Leads 100

Sales Qualified Leads Advertising Benchmark High Quality Lead Leads 100

6sense

NOVEMBER 9, 2021

Last Friday’s CMO Coffee Talk focused on account-based measurement, and included a wide variety of angles – dashboards, addressing cultural status quo, sales activity vs impact and more. I’ve seen so many companies happy with their inside sales teams measuring dials and talk time. Gina Hortatsos ). Casey Foss ).

Lead Ranking 48

Lead Ranking Marketing Qualified Leads MQL Top of Funnel 48

ClearVoice

JANUARY 29, 2024

Regular cross-functional meetings and workshops Encourage ongoing dialogue and idea exchange by: Running interactive workshops Host workshops that allow your teams to collaborate on common goals or specific projects. The workshops are excellent for encouraging problem-solving and idea exchange across departments.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Marketing Insider Group

FEBRUARY 14, 2023

Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. This can be anything from a great deal, the next hot style, an invaluable workshop, a secret hack, you name it! Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Seismic

APRIL 24, 2024

In previous articles, we’ve covered everything from measuring enablement success to blended learning programs. Conduct joint workshops to gather input, ensuring that the program aligns with your organization’s objectives and outcomes. Then, break them down into smaller, actionable milestones with benchmarks to measure progress.

Work Management 40

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 40

Marketing Insider Group

AUGUST 1, 2023

It’s a measure of the level of engagement that a piece of content sees from its audience. A high level of Brand Awareness means more people are likely to think of your brand when they need the products or services you offer, but measuring Brand Awareness can be a bit tricky. Measuring CPC is as easy as pie.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Launch Marketing

NOVEMBER 1, 2023

Look for specific examples of innovative strategies, campaigns, or initiatives that drove measurable results. This question reveals the candidate’s understanding of the importance of measuring the impact of marketing efforts and why it is critical to ensure continued improvement of marketing activities. Why ask this?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Martech

AUGUST 25, 2022

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. How to measure Cycle Time. Within these categories, there are several sub-pieces for implementation.

Planning 101

Planning Work Management Advertising Agencies Marketing Management 101

Kapost

JUNE 23, 2017

From building speaker panels to hosting workshops and bringing company communities together, there’s nothing more rewarding from a business perspective than a. The post Measure the ROI of Your Event: New Sales, Upsells, and Happy Attendees appeared first on Kapost Content Marketing Blog.

ROI 54

ROI Communities Marketing Strategy Marketing & Strategy 54

Martech

AUGUST 1, 2023

However, after seeing so many companies chasing after the wrong measurements (or none at all), I want to share with you how we measure success with our clients and why these are meaningful metrics. To measure agile marketing correctly, you need to focus on the outcomes you want to get. Team satisfaction and growth. Get MarTech!

Planning 97

Planning Paid Search Agency Customer Satisfaction Work Management 97

Thinkers360

FEBRUARY 23, 2024

Her keynotes and workshops, “The Courage to Leap & Lead” and “Implementing Courage to Increase Capacity,” inspire others to go for the gold by finding courage through simple solutions to complex problems. CB : Sharing knowledge, delivering workshops on courageous leadership.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Martech

JULY 7, 2022

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. In recent articles, we covered the pieces in the first stop of the navigator, the Collaborative Planning Workshop. How will we test, learn & measure our results? Is the work sized by effort?

Planning 93

Planning Paid Search Agency Work Management Marketing 93

Seismic

AUGUST 9, 2023

Shift is Seismic’s annual user conference that’s jam-packed with hands-on workshops, in-depth sessions, and a peek into our product roadmap. You’ll gain invaluable insights and learn how to measure your program’s ROI across key areas like efficiency, buyer experience, operational optimization, and speed to market.

Marketing Analytics Tools 98

Marketing Analytics Tools Peer-to-peer Class Conference 98

Heinz Marketing

OCTOBER 16, 2020

A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. My first recommendation– watch the FastFWD on-demand workshop. This event had over four hundred attendees made up of marketing professionals across several different B2B industries.

Webinar Metrics 138

Webinar Metrics Planning Top of Funnel Marketing & Strategy 138

Marketing Insider Group

SEPTEMBER 15, 2020

Keep in mind some of the phygital marketing strategies from the following examples might not be totally workable during COVID-19 measures while others might be ideal. Capital One transformed many branches across major cities into coffee shops with coworking spaces, workshops, and educational/coaching centers.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Adobe Experience Cloud Blog

FEBRUARY 25, 2013

If you haven’t seen the first post, How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop , be sure to give it a read. In it, I discussed how to conduct a Discovery Workshop, a full day session or series of questions that help you flesh out your business requirements. Executes system and program configuration.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Work Management Automation 48

ClearVoice

JANUARY 29, 2024

Conduct inter-departmental workshops or brainstorming sessions: Workshops provide an opportunity for content teams to understand the organization’s challenges more holistically. Post-project evaluations: The goal is to measure the collaboration’s impact on the project’s success. Know your audience. Develop a strategy.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Brandpoint

JANUARY 29, 2020

.” That means he’s more than equipped to lead a workshop at this year’s Social Media Strategies Summit in San Francisco titled “Insights with Impact: Maximize the Value of Your Social Media Analytics.” In the description of your workshop, it states “the best focus group lives in the world of social media.”

Social Media 130

Social Media Analytics Media Paid Search Agency 130

B2B Marketing Exchange

NOVEMBER 21, 2023

Roll Up Your Sleeves During Our Interactive, Hands-On Workshops On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders. They will talk the audience through steps to building, learning and measuring success with pipeline progression tactics. There will be between four and eight 2.5-hour

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Martech

AUGUST 24, 2021

Use technology to empower teams and elevate data measurement processes , featuring Sony Interactive Entertainment. Add a live, immersive workshop to your itinerary for just $149 (mix and match to unlock 15% off)… don’t wait, rates increase next week! and loads more. It’s all yours for FREE. What are you waiting for?

Training 122

Training Amazon Demand Communities 122

Martech

SEPTEMBER 1, 2022

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. A specific time when Waste Removal can naturally occur is after measuring Cycle Time.

Planning 80

Planning Work Management Marketing Management Paid Search Agency 80

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

Social Media 100

Social Media Communities Wiki Work Management 100

LeanData

SEPTEMBER 7, 2021

The agenda of sessions and workshops has been announced for the two-day virtual conference, Tuesday and Wednesday, October 5-6. What KPIs Your Sales Teams Should Be Measuring | Elliot Straube, Sales Insights Lead, and Cassie Pless, Corporate Sales Director, Outreach. Day 2 Workshops. Day 1 Can’t-Miss Sessions.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52

MKT1

JUNE 5, 2023

Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. Apply on Maven - Max 25 Students And more - 2 Hour Workshop: 3 drivers of marketing strategy on 7/19 & 2 Day, 4 Hour Workshop: B2B Startup Website Conversion on 8/9 and 8/10. Register here.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Marketing Insider Group

MARCH 28, 2023

Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. Free events, classes, and workshops. Work across channels. Offer incentives. Make sure to put this down on paper! Free samples. Seasonal sales and discounts.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Tomorrow People

OCTOBER 27, 2020

Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Though more difficult to measure and draw conclusions from, they can help you see whether your latest tactics seem to be working. Lagging indicators help you measure results - which means they are ultimately more important. Marketing Qualified Leads (MQL).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Martech

DECEMBER 14, 2023

Set specific, measurable objectives that align with the company’s overall strategy. Cross-departmental workshops. Initiated short, focused workshops to align marketing, sales and IT teams, creating a more cohesive approach to using martech. To achieve alignment: Audit and evaluate your current martech.

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

Contently

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Measure your results. Social media management tools, social listening tools, and website analytics are helpful here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Top Rank Marketing

SEPTEMBER 20, 2023

List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of content marketing. Many thanks go to all the people who are actively sharing knowledge about content marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Seismic

MAY 18, 2023

Customers who follow this strategic approach will be prepared to create, deploy, measure, and optimize best-in-class enablement and readiness initiatives. Track and measure the success of your enablement initiatives with a clear process in place: Set clear objectives. It’s not enough to know what you’re doing.

Cross-Selling 97

Cross-Selling Consulting Advertising Agencies Work Management 97

Zoominfo

JANUARY 15, 2021

Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience. Lead scoring heavily relies on accurate data collection and measurement of metrics to determine results.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Customer Experience Matrix

OCTOBER 2, 2007

I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value.

Allocation 120

Allocation Multi-Channel Lead Ranking ROI 120

ClearVoice

JANUARY 29, 2024

For instance, establish ways to measure the impact of content in your Account-Based Marketing (ABM) strategy to check if your internal communications and content strategies contribute to its success. Hosting cross-departmental workshops. Create a centralized hub to allow cross-departmental idea sharing and open communication.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52