Score Big with a Marketing Measurement Playbook

Measure Up Marketing

We’ve suggested and worked with many customers to help them develop playbooks for improving a variety of Marketing capabilities, including Marketing and Sales alignment. Why a Marketing Measurement Playbook is a Good Idea . What Makes an Effective Measurement Playbook .

Measuring Email Marketing Success

Modern Marketing

Metrics will indicate what is working and not working with your current email marketing strategy. A healthy number of conversions and revenue coming in show that your hard work was all worthwhile. Numbers tell the tale, especially when it comes to engagement.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. Create KPIs and Measure Outcomes. KPIs to Measure.

Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder


When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. Prior to Measured, he co-founded Conversion Logic.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

Measuring mobile


We push, we speak, we say the story, but we don’t listen, we don’t know what to measure or why. By understanding how a conversation can be sparkled or started, we can not only participate but also measure our ability to interact with them, add value to their daily life.

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The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Measurement and Customer Advocacy.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. This list is structured to work progressively down the left-hand navigation within Google Analytics. Pro Tip: Prove that Social is working for more than just engaging your audience but also driving Users that convert on site. Pro Tip: Multi-Channel Funnels reports are critical to B2B marketing measurement in Google Analytics.

4 Mistakes B2B Marketers Should Avoid in Performance Measurement

KoMarketing Associates

In other words, do you know what’s working, what’s not, and where to spend your next marketing dollar with confidence? Results – Measurements of tactical metrics, revenue impact, and ROI. Mistake #1: Measurement Without Intention. Allocadia’s research , which I will cite throughout this post, found that only 6 percent of marketers, yes, less than 1 in 10 of us, feel that our measurements help us determine the best next marketing action.

Social media measurement: how to figure out what works

Sprout Social

It’s no secret that many marketers still struggle with social media measurement. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) Social media measurement: 2 must-dos before you get started.

Marketing Measurement Is More Than Taking Credit


Better access to data gave marketing departments something that long felt elusive before: a specific measure of success. Until recently, so much of what marketers did was hard to measure. Hive9 marketing measurement marketing data

B2B Marketers Value Events Yet Struggle with Measuring ROI

KoMarketing Associates

In order to make the handoff from marketing to sales more successful, it’s critical for marketers to understand how their event strategies are working, where they can create opportunities for stronger engagement, and how they can tie that engagement to measurable business results,” said Peter Micciche, CEO of Certain. Industry News Performance Measurement digital marketing event marketing

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Industry Measurement Framework. Measuring your inputs.

Measuring the Success of Content Marketing Initiatives [Interview]

KoMarketing Associates

Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. Was there a difference in how B2B vs. B2C marketers measured content effectiveness? “We Northeastern states also use customer feedback but also use content download numbers and the sales team to measure efficacy. It’s sometimes hard to ensure you are measuring the content fairly.

Measuring Success in Sales Operations


However, trouble may come in actually measuring our success in these things. A sales team typically has a quota so their success is easily measurable, but how do you measure your success? Small Tasks: Track Your Work. 1) Does Salesforce still work?

Tools that help monitor and measure social traffic


All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).

How To Measure The ROI Of Print Marketing


To improve your print campaigns and get insights for your ABM strategy, you’ll have to measure the ROI of print marketing. Measuring Your Response Rate. Thanks to this, you’ll be able to measure the number of orders or purchases tied to this campaign.

How to Market a Startup, Part 2: Planning, Staffing, and Measuring


You’ve got limited time (you’re likely already working 80+ hours per week!) Check out several, pull out the best parts, and create something that works for you. Measuring. Measurement is vital, even when your marketing activities are still fairly simple.

How to Measure M&A Success

Hinge Marketing

Once a merger or acquisition deal is signed and moving forward, how do you measure success? Assuming the two engaged organizations are able to coalesce and coexist, how long before they are cooperating and working as one? The two firms could be working together with relative cohesion within a couple of months. . 10 Measures of M&A Success. To a large degree, how you define success going into a deal will determine the way you measure it.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. Poor Pitch Work. Successful PR takes work. No Measurement in Place. Admittedly, measurement is not the sexiest thing in B2B PR, and many find it dull or even scary. "Get me some PR".

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Revealed: The Secrets of Successful Marketing Measurement


As marketers, we (too) often rely on “feel good” measurements to justify our marketing spend instead of pursuing metrics that measure business outcomes and improve marketing performance and profitability. Measure success versus goals.

Tuning Up Your Marketing Metrics and Measures: What They Are and Why They Matter

Measure Up Marketing

A recent study by Ernst & Young found that only 13% of the CFOs said that the agendas of Finance and Marketing were completely aligned on the issue of measurement methodologies. An essential part of alignment is working from an agreed set of definitions. Measures constitute metrics.

Report: 34% of Marketers Typically Work with 5-10 Influencers Per Influencer Marketing Campaign

KoMarketing Associates

Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals. percent) usually work with between five and 10 influencers per campaign.

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Free Benchmarking–Does Your Marketing Measure Up?

Measure Up Marketing

Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. Given how hard you’re working every day, it’s frustrating when budgets are slashed and programs are terminated.

48 Ways to Measure Social Media Success


But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. There are an abundance of measures, from machining tolerances on shafts to the temperature in the paint room, which are vital to track during the manufacturing process.

How to Best Work with Data

Modern Marketing

That leaves many unsure of how to best work with their data in a way that yields the most insights. Don’t go for the “needle in the haystack” approach to working with data, hoping you’ll eventually get to the information that drives results. Keep Measuring.

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How To Measure Account-Based Marketing Success


Of course, measuring the effectiveness of your experiences can be difficult—especially when you’re collaborating with several internal teams, leveraging multiple tools, and engaging with prospects and customers across numerous channels. What is it about your business that appeals to customers?

How to Measure ABM Without Drinking Too Much


How could marketing and sales work together to generate more pipeline? We changed how we measured our marketing and had done a bunch of trainings with our team around ABM. By measuring everything in touchpoints, email and events and paid search can be easily compared against each other.

How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? That’s why an inbound marketer’s blog measurement is particularly important.

B2B Marketing’s Measurement Problem

Digital B2B Marketing

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? In short, they get the benefit of much of the work your other marketing efforts did.

4 Non-measurable actions every business should take


Sometimes the payoff for business actions comes much later and often there is no real way to measure it. Take a look at just a few non-measurable things business owners should do to bring in new customers and keep the loyal ones returning: Respond to consumers online.

How to measure SDR outbound programs


However, outbound programs create a challenge for both Marketing and Sales organizations in terms of how you measure success. I cover this in more detail in my free book The Measurable Lead Model. It’s free to use for up to five reps and helps measure pipeline in minutes.

How to Measure Your Content Marketing Effectiveness

Content Marketing Institute

What does it mean that your content marketing is “working?” When putting your measurement program in place, start by deciding how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis.

How to Measure the Revenue Impact and ROI of Webinars


However, according to a report by Millward Brown (gated), when it comes to measuring ROI, webinars are the most difficult channel for marketers. So when you measure the revenue impact and ROI of webinars, you need to measure it like content.

How To Measure The Real Business Impact Of Content Marketing

Marketing Insider Group

Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “ Content Marketing Performance: A Framework to Measure Real Business Impact.

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

No wonder 8 in 10 CEOs don’t trust the work marketing is doing. The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. Measurement Media analytics marketing analytics retargeting search view-through

How Customer Data Platforms Help with Marketing Performance Measurement

Customer Experience Matrix

John Wanamaker, patron saint of marketing measurement. Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree.