Heinz Marketing

SEPTEMBER 21, 2019

How Long Should Videos Be? The Ultimate Guide to Video Length. Some helpful notes on how long your marketing videos should be. A Better Way to Gauge Sales Lift: Closed-Loop Measurement. The post B2B Reads: Video Length, Closed-loop Measurement, and Content Hurdles appeared first on Heinz Marketing.

Video Marketing 54

Video Marketing B2B Thought Leadership B2B Thought Leadership 54

ClickDimensions

OCTOBER 26, 2018

Measuring and attributing the results of marketing efforts to sales revenue has become a primary goal for many companies. So, what strategies and tactics are savvy B2B companies using to measure marketing attribution today? So, what strategies and tactics are savvy B2B companies using to measure marketing attribution today?

B2B Marketing 45

B2B Marketing Video Marketing B2B Marketing & Strategy 45

Vidyard

MAY 11, 2017

We always advocate the power of video to boil complex concepts down into simple, visual terms. Whether it’s a short how-to video or a longer product demo, video is a no-brainer for getting your point across. So why not apply that same methodology to video? Very meta, right? View Counts Don’t Count. The first is purpose.

Video Marketing 62

Video Marketing Top of Funnel Advertising Benchmark Aggregators 62

KoMarketing Associates

MAY 8, 2017

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. However, 84 percent of total respondents believe that video is the most effective medium to get a client’s brand message across. Optimizing Marketing Video Content.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment. Marketers and Video Content Effectiveness.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they actually use it.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Vidyard

JUNE 8, 2016

Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about the three top metrics you need to be measuring to ensure your videos are successful. Views just mean your audience clicked play, but are they watching your videos all the way to the end? How Long Should Your Videos Be?

Video Marketing 50

Video Marketing Click Rate Youtube Rules 50

ViewPoint

NOVEMBER 21, 2013

Do you measure success on the basis of your cost per lead (CPL)? Measuring success through CPL is a mistake for three reasons. PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results. If so, you might want to think again. Take 60 seconds to learn more.

Cost per Lead 120

Cost per Lead CPL Cost Video Marketing 120

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Determining the ROI of video is a direct result of tracking metrics on video performance.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they actually use it.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Hinge Marketing

FEBRUARY 15, 2018

The post Measuring the Impact of Change: A/B Testing Tips [VIDEO] appeared first on Hinge Marketing. Related Stories 3 Underutilized Differentiators [VIDEO] 5 Favorite Differentiators [VIDEO] Finding the Right Research Methods for Brand Management. Thanks, and I’ll talk to you next time.

Video Marketing 48

Video Marketing Tips Cross-Selling Landing Pages 48

chiefmartech

NOVEMBER 21, 2016

Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials drove the most amplification across social platforms. Why is that the case?

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

Vidyard

NOVEMBER 29, 2016

Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. It also investigates new trends around video personalization and use of video with account-based marketing strategy, as well as examining video’s spread beyond marketing departments.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Utilizing SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) can provide clarity and direction.

Social Networks 181

Social Networks Business Work Management Social Media 181

Marketing Insider Group

MAY 12, 2021

And how do you measure its effectiveness? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. Understanding Content Marketing.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

Webbiquity

DECEMBER 19, 2023

Here’s a 10 step process to create a social media marketing plan that will produce measurable results. #8: This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Marketing Insider Group

MARCH 25, 2024

Measuring Success: Wondering if your latest campaign was a hit or a miss? Invest in good security measures to prevent data breaches, which can be a nightmare for your brand’s reputation. Track and Measure Your database is a goldmine of information that can help you track the success of your campaigns.

Peer-to-peer 258

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 258

Vidyard

OCTOBER 29, 2014

So you’ve created a video, shared it online, sat back, and watched the views climb. If views were the best measure of success, then why aren’t those viewers pouring in to the sales team? Ask yourself this: why did we create this video in the first place? Success, right? Not so fast.

Video Marketing 52

Video Marketing Sales Qualified Leads Click Rate High Quality Lead 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JANUARY 9, 2023

How is it measured? Optimizing your website’s domain authority is as easy as understanding, measuring and taking simple steps to improve. To learn more about backlinks, enjoy the short video below. Video Source: PWD Digital Agency. But what is domain authority? Lucky for you, we’re ready to answer all of your questions.

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

Vidyard

JUNE 24, 2015

Welcome to another episode of Video Marketing How-To! Today we want to talk about how you can analyze the success of your video at different stages of the buying funnel. Look at YouTube’s view counts, and see how your video is performing on your other social platforms. What can you do to get more eyes on these videos?

Top of Funnel 50

Top of Funnel Marketing Funnels Video Marketing Marketing Automation Services 50

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Something that’s a true measure of expertise and hard to fake.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

APRIL 4, 2024

Building on video. LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Measurement. and Canada found on LinkedIn. Image: LinkedIn.

Linkedin 68

Linkedin Paid Search Agency Ads Campaigns 68

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. No two companies are exactly alike, so you need to be able to tailor what you measure to your needs. “It It can automatically track events like video engagement,” said Mostyn. Things like video starts, video, stops, video completion rates.

Marketing Analytics Tools 115

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 115

Vidyard

JANUARY 28, 2014

That said, it’s fairly likely that even though you’re measuring marketing spend, you’re not connecting your video marketing assets to the revenue they influence. Luckily you really can track the ROI of video when you push video engagement data into your CRM (wooo!). Sharin’ the video love).

Video Marketing 50

Video Marketing Planning Marketing Report ROI 50

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. And who can blame them?

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Something that’s a true measure of expertise and hard to fake.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Measure social data among other marketing metrics to show impact. For example, Engagement Rate is a top metric we want to look at and measure against.

Social Media 135

Social Media ROI Media Cross-Selling 135

Navigate the Channel

NOVEMBER 6, 2023

As a critical marketing strategy that creates measurable results over time, downplaying the importance of your business’s brand is a big mistake. After all, branding’s real value and ROI can only be accurately measured over the long term. Digital branding is vital for long-term success in a competitive market.

Branding 123

Branding Brand Identity Tips ROAS 123