Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. Since Elon’s takeover, we’ve seen a lot of the press and all of the noise around what’s happening at Twitter,” says Green. This interview was conducted the day before Roth resigned from Twitter.).

Twitter 118

Twitter Advertisements Advertising Budget Programs 118

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Before we go any farther, let’s recap on the significance of Twitter verification.

Twitter 138

Twitter Ideal Customer Profiles Profiling Guidelines 138

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

Valasys

JULY 18, 2023

18th July’23, New Jersey: Since Elon Musk’s acquisition of Twitter for $44 billion last October, the social media platform has experienced a significant decline in advertising revenue, with a staggering drop of nearly 50%. In contrast, Twitter’s heavy debt load and negative cash flow have raised concerns.

Twitter 52

Twitter Acquisitions Rules Advertisements 52

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Pam Didner

SEPTEMBER 13, 2022

But, unfortunately, it’s tough to measure the value of furniture on its own. It’s hard to measure the value of content in the absence of context. Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Parse.ly

APRIL 25, 2023

Twitter social interactions were discontinued in Parse.ly But don’t worry, your Twitter referrer data will still be available. Starting on April 30, 2023, social interaction counts for Twitter and tweet cards will no longer be available in Parse.ly This will not affect referrer analytics for Twitter. What is changing?

Twitter 52

Twitter Features Social Networks Analytics 52

Sprout Social

JUNE 23, 2020

Dealing with a hacked Twitter account can be frustrating. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. How do I know if my Twitter was hacked?”.

Twitter 144

Twitter Dwell Lock-In Privacy 144

Champion Communications

JULY 6, 2023

Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level. In this blog post, we’ll explore the merits of using Threads alongside or instead of Twitter and how it can impact B2B marketing strategies.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Measuring the success of an influencer program seems to vary in priority from brand to brand and from role to role.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

ClickZ

FEBRUARY 9, 2023

The implementation of regulatory and technological changes has resulted in a series of systemic shocks, fundamentally altering the approaches to target, measure, and attribute advertising. Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Twitter 103

Twitter Analytics Work Management Marketing Management 103

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success! It’s become easier to track marketing efforts and measure success. But can numbers alone predict success?

Work Management 100

Work Management Aggregators Public Relations Sales Cycle 100

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Owned data measures the performance of content you publish across your brand’s social profiles. How to measure owned data.

Advertising Agencies 122

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 122

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers.

Twitter 150

Twitter Marketing Strategy Marketing & Strategy Planning 150

KoMarketing Associates

JUNE 2, 2016

This post tackles some of the many ways we measure social media across these types of performance benchmarks. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

If this is the case, why do so few of us measure the real impact of these initiatives? In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. This way, you can split your goals into two buckets: Objective results: The measurable impact your event had on the business.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

EveryoneSocial

FEBRUARY 8, 2021

But to truly understand the business value and showcase to your team, managers, or executives the results — you have to actively measure important KPIs that prove the true value. So how do you choose which social media KPIs are right for you and what types of measurements your company should be tracking? Ambassador ).

Social Media 106

Social Media Media Top of Funnel Work Management 106

Convince & Convert

FEBRUARY 25, 2015

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Currently, Google must crawl Twitter to obtain the content within tweets. within the hour), they would rapidly bring Twitter to its knees.

Twitter 164

Twitter Google Social Media Case Studies 164

Marketing Insider Group

AUGUST 28, 2015

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? 5 Things You Need To Be Successful With Twitter. 5 Things You Need To Be Successful With Twitter.

Twitter 100

Twitter Ad brokers Differentiation Network Marketing 100

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Content Marketing Institute

SEPTEMBER 3, 2018

When putting your measurement program in place, start by deciding how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis. When putting a measurement program in place, start by deciding how frequently you’ll collect data. How to track basic KPIs.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Sprout Social

FEBRUARY 6, 2017

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible.

Social Media 109

Social Media ROI Media Marketing Analytics Tools 109

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 95

Twitter Communities Network Marketing Tips 95

Webbiquity

APRIL 4, 2023

Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%). Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 97

Twitter Service Tips Eye-Tracking 97

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Lake One

MAY 14, 2020

But are you measuring that content engagement? You can make that easier by measuring content engagement with these five engagement metrics : 1. A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum. Social Shares.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Hubspot

MARCH 5, 2019

Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes -- which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses. Undoubtedly, the popularity of Twitter for business makes the platform a crowded place. How to Buy Twitter Followers Fast.

High Quality Lead 73

High Quality Lead Twitter Buy Paid Search Agency 73

Convince & Convert

NOVEMBER 6, 2015

In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image. In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

Digital B2B Marketing

JULY 23, 2012

Picking the right measurements and consistently using them to improve your marketing is the real challenge. How do you measure and manage newer segments of marketing, including social media? For a recent #B2Bchat discussion on Twitter, we looked at some of these issues. Can you measure the full impact of social media?

B2B Marketing 100

B2B Marketing B2B Social Media Twitter 100

Convince & Convert

APRIL 5, 2016

Twitter bring people closer to their peers. Twitter brings people closer to brands. Twitter brings people closer to celebrities. But Twitter also brings citizens closer to their government. Of that group, 186 mayors were on Twitter. 74% of big city mayors are on Twitter. mid-atlantic Twitter battle!).

Twitter 87

Twitter Microsite Peer-to-peer Best Practices 87