Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

KoMarketing Associates

MAY 3, 2018

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. Pro Tip: Ensure User attribution to Channels is correct by tagging campaigns with Google’s Default Channel Definitions for Source and Medium. Traffic >> Channels.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? That’s one type of tag. Is Google Tag Manager Hard to Use? So Darn Easy to Use.

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

Bannersnack

JUNE 6, 2019

Ad tagging is a crucial component of your display advertising efforts. Not only ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is An Ad Tag? An ad tag […].

Tagging 85

Tagging Ads Display Advertisements 85

Lead Forensics

DECEMBER 13, 2023

At its core, Marketing Software ROI is a calculation that measures the value gained from your investment in marketing technology. A Tale of Transformation: The Before and After of ROI Measurement Consider ‘Company A,’ which invested in marketing software without a clear understanding of its ROI.

Work Management 52

Work Management Marketing Management ROI Software 52

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system. Before the Tag Manager, website tracking used to be complicated.

Marketing Analytics Tools 75

Marketing Analytics Tools Tagging Work Management Marketing Management 75

DAGMAR Marketing

MARCH 6, 2023

We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process. What is Google Tag Manager? GTM makes updating and maintaining your tracking codes simple by letting you handle all your website or app tags in one place.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set performance goals Tag AI-assisted content Use the Parse.ly Step 3: Use the Parse.ly

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

SmartBug Media

DECEMBER 13, 2021

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. Below we outline: What UTM tags are and how they work.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Owned data measures the performance of content you publish across your brand’s social profiles. How to measure owned data.

Advertising Agencies 122

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 122

Convert

NOVEMBER 18, 2020

In short, the consent mode is a beta feature that lets you determine whether Google’s advertising tags (Ads and Floodlight) and analytics tags (Universal Analytics, App + Web) can use browser storage when sending pings to Google’s servers. The tag is based on the consent obtained from visitors in relation to marketing cookies.

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

Pam Didner

SEPTEMBER 13, 2022

But, unfortunately, it’s tough to measure the value of furniture on its own. It’s hard to measure the value of content in the absence of context. Here are two approaches you can use to measure the link between content and new leads. The best way to quantify content ROI is through demand generation and sales. Product names.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

The process is based on measuring and comparing the performance of one version versus another. Preparing to measure. Preparing to Measure. Having the new site live without the appropriate measurements is just as good as never launching it. Measuring ROI. Tags and Tools. Going Live.

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134

Kapost

APRIL 23, 2019

These days, it seems there’s hardly be anything marketers can’t measure when it comes to our content. We track engagement trends, cover our content with metadata tags, and pour over performance. The post Marketing’s Next Frontier: Measuring Message [Webinar] appeared first on Kapost Blog.

Webinar Metrics 95

Webinar Metrics Tagging Trends Content 95

ConvertKit

AUGUST 3, 2021

And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. It’s important for senders to determine what action they want subscribers to take, and to use that as their key measure of success with their email marketing.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

KoMarketing Associates

AUGUST 31, 2022

Enable Enhanced Measurements In GA4. Before creating events, I strongly recommend setting up enhanced measurements in Google Analytics 4. . Enabling enhanced measurements allows GA4 to track additional data. . “When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.”

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Liveintent

JANUARY 27, 2021

RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. If you want to achieve lower-funnel outcomes, ensure your campaign is set up to measure lower-funnel engagement, such as adding items to a cart or filling out a form. Be sure to match your KPIs to your campaign goal.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

Kapost

APRIL 23, 2019

These days, it seems there’s hardly anything marketers can’t measure when it comes to our content. We track engagement trends, cover our content with metadata tags, and pour over performance. The post Marketing’s Next Frontier: Measuring Message [Webinar] appeared first on Kapost Blog.

Webinar Metrics 85

Webinar Metrics Tagging Trends Content 85

Sharpspring

MAY 22, 2020

By understanding volume, reach, engagement and influence, you and your marketing team will be well on your way to learning how to measure social media success. Measure Your Audience Volume. In other words, you want to measure how many people are talking about your brand online. Measure Your Brand Reach. Talk to us.

Social Media 59

Social Media Media Viral Marketing Tagging 59

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Takeaway #3: Enhanced Measurement On. We’ve gotten into the importance of enabling enhanced measurements in the past , but it’s worth reiterating. This is an easy one!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. Our guide to social media measurement can bridge the gap between your social contentanalytics and actually growing your presence. Social media measurement: 2 must-dos before you get started. How to measure social media engagement.

Social Media 98

Social Media Work Management Media Budget Programs 98

Sprout Social

JULY 14, 2016

Sprout’s recent message tagging update provided users with a robust set of tools for organizing inbound and published messages from Sprout’s Smart Inbox or Compose. Today we’re excited to introduce the Tag Report. This feature rounds out our message tagging toolset and creates an end-to-end tag management system.

Tagging 48

Tagging Work Management Custom Publishing Marketing Management 48

Ahrefs

JUNE 14, 2023

The largest element is usually going to be a featured image or maybe the <h1> tag. The first impression users have of your site is how fast it appears to be loaded. But it could also be any of these: … Read more ›

Tagging 58

Tagging Impressions Content Features 58

Martech

FEBRUARY 23, 2024

Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Journey stage tagging.

Digital Asset Management 92

Digital Asset Management Personalization Enterprise Management Tagging 92

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. Below, we explain the weaknesses of tracking content marketing ROI in Google Analytics and how content-specific analytics can make it much easier to measure and track meaningful content ROI data. Table of Contents.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

Act-On

DECEMBER 9, 2023

We needed to capture this data and make sure they were tagged appropriately so we could get them into the correct sequence. Now, here’s the fun part: This meant we had to go back and find how a person had entered the stream and ensure they had been tagged appropriately at their lead source. Then, test, measure, and pivot as needed.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Martech

OCTOBER 24, 2022

The first thing to do is start tracking a data stream with Google Tag Manager (GTM). To start tracking with GTM, click the arrow next to “Tag installation.”. Then click on the web property and you’ll see the measurement ID which you need to use along with your GTM tag. Go to your GTM account and create a new tag.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Trigger Marketing 118

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Advanced Analytics, Powered by Simply Measured How many unique users are you reaching on Instagram and other marketing channels? Get inspiration from other Instagram users by searching the #sponsored tag. Assign Custom Promo Codes.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

Optinmonster

MARCH 21, 2024

Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next. You can do this with either, the Google tag or Google Tag Manager setups. The Google ads tag is crucial for tracking website visitors and adding them to your remarketing audience lists.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Convince & Convert

JANUARY 31, 2024

Which KPIs will I use to measure performance? Mac allows you to color code your folders using tags. Simply right-click on a folder you want to color-code and choose “tags” from the menu. You’ll see a list of colors, choose the one you like and your folder will be colored and a tag will be added to it. Absolutely!

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

TrustRadius Marketing

DECEMBER 20, 2018

To collect customer data and to function at full capacity, websites use tags. Whether you are just starting to build a website for your business or have an established site – tags are one of the most important tools to integrate into your site. Tags can be a difficult and complex group of tools to keep in order.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

TrustRadius Marketing

DECEMBER 20, 2018

To collect customer data and to function at full capacity, websites use tags. Whether you are just starting to build a website for your business or have an established site – tags are one of the most important tools to integrate into your site. Tags can be a difficult and complex group of tools to keep in order.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

Brightedge

JUNE 18, 2018

Along with other focus areas — like producing quality content and localization, establishing theme-relevant linking, measuring and reporting, communication with stakeholders — it plays a crucial role. The post Technical SEO Track: Impact of Meta Canonical Tags appeared first on BrightEdge SEO Blog.

Tagging 40

Tagging SEO Positioning Relevance 40

Parse.ly

DECEMBER 2, 2021

How to track it: The easiest way to measure your backlink traffic is by using a tool like Alexa’s Competitive Backlink Checker. Use the following KPIs to measure how well you content is creating this engagement: 4. The post 7 KPIs That Measure The Impact of Your Content Marketing appeared first on Parse.ly. Engaged-time.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Parse.ly

DECEMBER 2, 2021

How to track it: The easiest way to measure your backlink traffic is by using a tool like Alexa’s Competitive Backlink Checker. Use the following KPIs to measure how well you content is creating this engagement: 4. The post 7 KPIs That Measure The Impact of Your Content Marketing appeared first on Parse.ly. Engaged-time.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52