KoMarketing Associates

AUGUST 31, 2021

MeritB2B recently published its “Q2 2021 Marketing Trends Report,” and statistics showed the majority of B2B marketers (50%) believe campaign attribution is the most important measurement to invest in, highlighting the value of tying data back to its source.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

Marketing Insider Group

MARCH 27, 2023

According to Forbes and Econsultancy , American companies have lost over $136 billion annually as the result of avoidable customer loss and less than 50% of companies know how to measure Customer Lifetime Value (LTV). The exact tactics and their execution are very likely to vary depending on business type and industry.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Martech

APRIL 22, 2024

Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI. What email tactics should you use to increase lead generation? Updated answer: To increase lead generation through email marketing, there are several tactics you can employ.

Lead Generation 82

Lead Generation Lead Ranking Tactics Lead Scoring 82

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Vision Edge Marketing

MARCH 29, 2022

Assuming that the teams agree on what constitutes a qualified lead , the factors that go into scoring a qualified lead , and that there is a valid scoring model , your organization is well situated to establish metrics for measuring Marketing’s contribution to the pipeline.

Lead Ranking 196

Lead Ranking Sales Qualified Leads Lead Scoring Business 196

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It is a classic example of an outdated marketing tactic, with pressure and confusion being pushed on a small business owner.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. However, to effectively measure the effectiveness of out-of-home advertising, you need to know how they can be used.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) also made the list.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Get MarTech!

Outreach 118

Outreach Email Marketing Optimization Lead Scoring 118

Martech

NOVEMBER 4, 2021

That’s why so many teams are adopting content return on effort (ROE) measurement frameworks. How to measure content marketing ROI and ROE. More from the MarTech Conference >> Use a content return on effort measurement framework. What’s more, it makes ROI measurement much more difficult.

ROI 143

ROI Content Marketing Planning Gartner 143

KoMarketing Associates

OCTOBER 26, 2022

DemandGen conducted its “2022 Marketing Measurement & Attribution Survey,” and data indicated that most B2B marketers (58%) struggle to tie anonymous account engagement to known stakeholders. While ABM has proved to be beneficial for some marketers, previous research suggests that B2B marketers are still struggling in this area.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

Martech

APRIL 4, 2023

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. Click here to view more MarTech webinars.

Spending 96

Spending Webinar Metrics ROI Tactics 96

Navigate the Channel

DECEMBER 19, 2023

In this article, we will explore four essential tactics that every B2B marketer should embrace to thrive in this ever-changing environment. The post 4 Tactics Every B2B Marketer Needs to Embrace appeared first on ER Marketing. To succeed, B2B marketers need to embrace digital-era technologies like multi-touch attribution.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Navigate the Channel

NOVEMBER 8, 2023

The business landscape of 2023 has changed immensely from the previous year – perhaps more quickly and definitively than any year over year measurement before it. However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change.

Tactics 65

Tactics Trade Show B2B Marketing B2B 65

ANNUITAS

APRIL 20, 2020

But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI? Why aren’t YOU measuring content ROI? The smart marketer sees this shift coming and is preparing by laying the groundwork for measuring content ROI now. Measuring ROI.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! I am just sending emails to some of the red-hot leads.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

DECEMBER 18, 2023

Measuring Content’s Impact on ABM No ABM campaign is perfect at launch, so monitoring your data and turning them into improvement opportunities is critical. This will unlock opportunities to make corrections, scale working tactics, and continue to grow your ABM results. Remember, there’s no room for guesswork in ABM.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

KoMarketing Associates

DECEMBER 4, 2019

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. Nearly 81% of respondents claimed that their company spends at least some of its budget on ineffective marketing tactics.

Marketing Report 156

Marketing Report Tactics Effectiveness Statistics 156

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 78

Account Based Marketing Tactics B2B Marketing Multi-Channel 78

Martech

APRIL 5, 2023

Establish or upgrade an email testing plan An email testing plan will help you learn more about your customers and measure your email effectiveness. ” Email retains its advantage over search, social and web marketing because we can message our customers at tactical times. Go beyond subject lines and button colors. Get MarTech!

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

B2B Marketing Directions

JULY 29, 2023

In a recent article for martech.org , Christopher Penn wrote, "Everything in marketing is measurable, from top to bottom, from brand to customer satisfaction to purchase - you can measure 100% of marketing." He argued that when people say some aspect of marketing can't be measured, they mean that, ".

Marketing AI 52

Marketing AI Multi-Touch Attribution Budget Programs Multi-Channel 52

Salesforce Marketing Cloud

JUNE 30, 2022

Good lead-generation tactics can help. Here are three tips to help you improve your lead generation tactics, using examples from how we do things here at Salesforce. Develop lead generation tactics that drive business. How to measure your lead generation tactics. How to test your lead generation tactics.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

Anteriad

MAY 31, 2023

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Zoominfo

JULY 17, 2018

As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. Keep reading! Webinar registrations.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Vision Edge Marketing

MARCH 2, 2021

We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. How to measure CTA effectiveness. How to measure CTA effectiveness. Where to put CTA measures on your dashboard.

Marketing Automation Services 153

Marketing Automation Services Click Rate Paid Search Agency Buy 153

KoMarketing Associates

NOVEMBER 15, 2018

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities. Exhibiting an ROI from Social Media Marketing.

Marketing Report 151

Marketing Report ROI Activities Social Networks 151

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

sagefrog

DECEMBER 13, 2023

Facilities Management Marketing Tactics To best market to your target customers, you must first understand who they are. As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. It’s projected to continue its growth from $1,291.6 billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. Average Time On-Page This measures how long people spend reading or interacting with your content.

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Webbiquity

OCTOBER 15, 2019

Measurement is vital, even when your marketing activities are still fairly simple. Even early on, you may also want to implement other measurement tools like simple A/B testing to tell you things like which ad or version of a landing page is more effective.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216