Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Survey 229

Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. Industry News Performance Measurement content marketing digital marketing marketing measurement

Survey 246

Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

Sizmek recently conducted the “Marketers Survey Results 2018: An Insider’s Look at Data, Walled Gardens, and Collaboration” survey and found that 84 percent of marketers are prioritizing “being data self-sufficient/working toward becoming data self-sufficient” within the next 12 months.

The Sales Enablement Handbook

this impact measured and defined? Quite typically, measuring the coaching aspect. the effectiveness of these specific insights or techniques can be measured and. enablement teams are no different - in fact, you might argue that there are more metrics involved in measuring the.

The Four Best Online Survey Tools

Webbiquity

Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. Measure customer satisfaction, loyalty, and advocacy. Website survey software that lets you lets you target questions to visitors anywhere on your website.

Survey 224

Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

YouAppi recently conducted a survey of more than 540 marketers to determine how their use of data is impacting their overall success. Industry News Performance Measurement content marketing data and analytics performance measurement

Survey 238

Survey: 87% of B2B Marketers Are Prioritizing Marketing Measurement

KoMarketing Associates

Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement. Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics. The research showed that 87 percent believe marketing measurement and reporting continue to be a growing priority.

Survey 131

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Ascend2 recently published the “Marketing Resource Effectiveness Survey” and discovered that for the majority of marketers (64 percent), increasing leads/sales prospects is the top priority for their marketing strategy. Industry News Performance Measurement digital marketing lead generation

Survey 238

Survey: Marketing Budgets on the Rise as Demand Gen Becomes a Top Priority

KoMarketing Associates

DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives.

Survey 243

How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. a measurable contribution to the bottom. and measurement. their objectives; and measurement practices. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets.

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. Industry News Performance Measurement business growth digital marketing marketing performance

Survey 244

Survey: Generational Differences Play a Role in Video Marketing Measurement

KoMarketing Associates

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. In the “Different Generations, Different Standards” report from Amobee and Turn, researchers surveyed agency executives and split them into two groups – under 30 years-old and over 30 years-old. Industry News Performance Measurement content marketing digital marketing video marketing

Survey: Hyper-Personalization is Becoming a Top Priority for More Marketers

KoMarketing Associates

Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level. Industry News Performance Measurement content marketing content personalization digital marketing

Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. About 55 percent of survey respondents claimed that content marketing had a positive impact on lead quality.

Survey 242

Survey: Marketers Still Struggle with Barriers to Marketing Automation

KoMarketing Associates

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent). Industry News Performance Measurement digital marketing marketing automation marketing measurement

Survey: 60% of B2B Marketers Lack Confidence in their Data Coverage

KoMarketing Associates

The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. percent), surveys (74.3 Industry News Performance Measurement data and analytics marketing measurement Search Engine MarketingWhen it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects.

Survey 190

Survey: PPC Advertisers Must Be More Mindful of B2B Buyers’ Search Intent

KoMarketing Associates

Clutch recently surveyed 506 people who clicked on PPC ads to learn more about why they seek them out. Clutch conducted a survey to determine how PPC is benefiting marketers. Useful search ads produce a number of benefits for businesses who create them,” wrote the authors of the survey.

Intent 181

Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Unfortunately, many measure the effectiveness of initiatives only in terms of marketing metrics and miss the opportunity to connect it to overall business performance as measured in terms of sales and profit, among other factors.”. Industry News Performance Measurement digital marketing marketing performance

Survey 199

Survey: Usefulness is Top Attribute for Marketing Content

KoMarketing Associates

Zeughauser Group recently published the “State of Digital and Content Marketing Survey” in partnership with Greentarget, and revealed that most people (77 percent) turn to marketing content frequently for its utility/usefulness above all else. To gauge customer expectations, Meyocks surveyed a group of customers for their “The Case for Mentor Branding” white paper. Industry News Performance Measurement content marketing digital marketing

Survey 188

CMO Survey: Measurement Isn't Our Top Priority

Customer Experience Matrix

I’ve spent a lot of time looking at surveys to understand marketers’ priorities. The survey seems nice and simple: three questions with five answers each, and the answers contain similar categories. Customer experience, channel integration or marketing measurement? You could argue this supports the case I made in my last two posts that marketers haven't invested in measurement because they have other priorities.

Survey 133

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. But European marketers rank lower on other measures that indicate maturity. I also have several surveys that asked about CDP deployment. Different surveys included different countries. 990 survey responses.

Survey 162

Survey: Marketers Predicting Budget Increases in the Coming Months

KoMarketing Associates

Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association found that B2B product marketers expected to see a 9.3

Budget 189

Survey: Improving Lead Quality is Top Objective for Marketers

KoMarketing Associates

Industry News Performance Measurement content marketing digital marketing lead generationAlthough many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives.

Survey 170

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. In terms of measuring the ROI of social media advertising, 60.3

Survey: Marketers Increasing Investment in Online Reputation Management

KoMarketing Associates

Clutch recently surveyed 224 digital marketers in the U.S. Industry News Performance Measurement branding marketing reputation managementTo maintain good standing within a particular industry, it’s important for marketers to invest in online reputation management (ORM), but how many of their resources are going toward this initiative? to gauge their approach to ORM.

Survey 200

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM. Developing ABM tools that are easy-to-use and address team alignment and measurement will be an important part of advancing ABM even further in the years to come,” said Kent Ragen, vice president of Channel Sales at Demandbase.

Survey: 37 Percent of Marketers Integrating Agile Approach

KoMarketing Associates

Industry News Performance Measurement agile marketing digital marketing marketingResearch shows that the majority of marketers are still taking a traditional approach when it comes to their strategies. However, a growing number of them are leaning toward a more agile approach as time goes on. Agile Sherpas and Kapost recently conducted the “State of Agile Marketing 2018” to determine how many marketers have adopted agile principles and what it looks like for them.

Survey 198

Survey: 45% of Marketers “Just Started” to Deploy Account-Based Marketing

KoMarketing Associates

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 Industry News Search Engine Marketing abm account-based marketing marketing measurement

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly.

Survey 247

Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017

KoMarketing Associates

Industry News Performance Measurement content marketing digital marketing manufacturingAs manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year.

Survey: Marketers Remain Challenged to Prove the ROI of Efforts

KoMarketing Associates

According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 Most survey respondents (90.6 Shift your focus away from easy-to-measure vanity metrics like consumption, to those focused on revenue so you can be ready with the numbers those executives really want to see.”. Industry News Performance Measurement content marketing marketing marketing measurement

Survey 157

Survey: Marketing Leaders and Innovators Use Data to Prove ROI

KoMarketing Associates

The “Mastering Marketing Measurement” report showed that 88 percent of “leaders” find it essential to track the performance of specific channels, such as web and social, and 92 percent of “innovators” agreed. The survey bucketed marketers into groups who said they were on par (average for the industry), basic (doing the bare minimum), leaders (above average), or innovators (ahead of their time) in terms of managing their data.

Survey 142

Survey: Marketing Is a Balanced Blend of Art and Science

KoMarketing Associates

Marketing has several components, and one survey recently shed light on how much of it is an art compared to a science. Chiefmartec and Third Door Media surveyed 637 industry professionals to gauge where marketing falls in terms of science and the arts. Survey participants were asked about the marketing terms they associate with art and science as well. Industry News Performance Measurement analytics content marketing data

Survey 166

Survey: 69 Percent of Businesses Spend Time and Money on Email Marketing

KoMarketing Associates

The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers are turning to email to reach out to their target audiences. Ascend2 conducted a survey titled “Email Marketing Engagement” and discovered that for most marketers (55 percent), their top goal is to improve email engagement. Email Marketing Industry News digital marketing email marketing marketing measurement

Survey: Content Marketing Tops List of Marketing Priorities in 2018

KoMarketing Associates

Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. Content is King and it’s no surprise to see content marketing at the top of the pile,” says Tom Demers, co-founder and managing partner with Measured SEM and Cornerstone Content. ClearVoice recently surveyed 1,000 content marketers from around the globe to gauge their biggest challenges when it comes to content marketing.

Survey 202

Survey: Marketers Still Struggle with Marketing Automation Challenges

KoMarketing Associates

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent).

Survey 182