KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

Studies 89

Studies Paid Search Agency Ads Correlation 89

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate.

Outreach 115

Outreach Email Marketing Optimization Lead Scoring 115

The Point

JULY 30, 2020

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet. Make sure you can measure the blog’s contribution. For more comprehensive social media measurement, consider a solution like Oktopost.). The post 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand appeared first on The Point.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. .” Other metrics need to be measured every month.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. However, to effectively measure the effectiveness of out-of-home advertising, you need to know how they can be used.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Vision Edge Marketing

DECEMBER 20, 2018

Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. The challenge is less about quantity and more about the quality of your measures, metrics and KPIs .

Planning 170

Planning Work Management Marketing Management Paid Search Agency 170

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 107

Case Study Case Studies Studies Work Management 107

KoMarketing Associates

MARCH 3, 2021

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2% vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Contently

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently. If you’re looking to expand your content, you’re in the right place.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Why Fospha?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Martech

JULY 7, 2022

For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.

Lead Ranking 93

Lead Ranking Marketing Attribution Mobile Advertising Marketing Mix 93

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study.

Marketing Automation Services 96

Marketing Automation Services Marketing Automation Studies Automation 96

Martech

NOVEMBER 4, 2021

She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience. That’s why so many teams are adopting content return on effort (ROE) measurement frameworks. How to measure content marketing ROI and ROE. Looking to take control of your data?

ROI 143

ROI Content Marketing Planning Gartner 143

KoMarketing Associates

JUNE 2, 2020

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it.

ROI 156

ROI Studies Personalization Touchpoints 156

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. The post Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Zoominfo

JULY 17, 2018

Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. Recent studies suggest that 20% to 40% of webinar attendees turn into qualified leads ( source ). The post 10 Webinar Metrics to Measure Success appeared first on ZoomInfo Blog. Keep reading! Webinar registrations.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Sprout Social

MAY 18, 2022

You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. One study on B2B buyer content preferences found that 71% of survey respondents used LinkedIn to share business-related content. The click-through rate (CTR) or link clicks metric is measured for content that you post.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Exo B2B

FEBRUARY 28, 2024

But what’s all the fuss about measuring customer experience? Well, the figures don’t lie: one study shows that 75% of customers are willing to spend more if they are delighted with their experience. The post Measuring the customer experience: a pillar of business success appeared first on ExoB2B.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Genroe

OCTOBER 16, 2023

Video Case Study Transcript Janine Scott (Wolters Kluwer Asia Pacific) So I was tasked with making the commercial connection between our Net Promoter score and some of our measures […] The post [Case Study] A CFO’s Perspective: The correlation between NPS and Growth appeared first on Genroe | Customer Experience | Net Promoter Score.

Case Study 52

Case Study Case Studies Correlation Studies 52

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. However, previous research suggests that it has been difficult for them to measure ROI. However, 44 percent claimed that measuring ROI remains a top challenge. million will go toward original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Favorability. Impact of native ads. Processing.Please wait.

Social Media 88

Social Media Studies Video Marketing Word of Mouth 88

KoMarketing Associates

OCTOBER 23, 2012

A study from Outbrain found that 88.9% of brands rely on social media metrics and referrals to measure content marketing efforts followed by views/downloads at 75.6 The eMarketer report also found sentiment to be a metric used by brands in measuring audience satisfaction and engagement. percent, leads generated at 53.3

Studies 120

Studies Emarketing Brand Identity Branding 120

Allocadia

MAY 23, 2023

We didn’t know which marketing tactics were performing most efficiently,” said West, because measurement was a huge challenge. They didn’t have a fair way to measure pipeline contribution, which led to a lack of confidence in ROI measurements. They started with the investment side of the equation.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. In this article, we explore seven essential ways to measure the impact of content in your ABM strategy. Click-through rates (CTR). Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. In this article, we explore seven essential ways to measure the impact of content in your ABM strategy. Click-through rates (CTR). Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ANNUITAS

NOVEMBER 7, 2018

Participate in our new study by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. Request a copy of the results when it is completed by clicking here. Stay tuned!

Demand Generation 127

Demand Generation Studies Demand Generation 127

KoMarketing Associates

JULY 2, 2019

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. There was no good way to measure the effectiveness of what brands were sharing. Create KPIs and Measure Outcomes.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. I covered two of these challenges in previous posts ( here and here ).

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Oktopost

NOVEMBER 23, 2020

The trick is knowing what metrics to identify and how to measure them. Studies have shown that about half of all marketers are only using the most basic metrics to measure the results of their efforts. Here are six key performance indicators that B2B marketers should be measuring. 6 B2B Marketing KPIs to Measure.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

SalesGrape

OCTOBER 6, 2023

However, measuring the success of these efforts can be challenging without the right key performance indicators (KPIs) and metrics in place. The Importance of Measuring Success Before diving into specific KPIs and metrics for medical device telemarketing lead generation, it’s essential to understand why measuring success is important.

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Generation 52

Influitive

AUGUST 11, 2016

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.

Advertising Benchmark 150

Advertising Benchmark Studies Paid Search Agency Marketing 150

Vidyard

AUGUST 4, 2021

That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. The study, commissioned by Vidyard , was led by Dr. Carmen Simon , Ph.D., Dr. Simon used various neuroscience and biometric tools to measure responses. Use more video. Videos that included dynamic effects (e.g.,

Studies 116

Studies Video Marketing Eye-Tracking Press 116

markempa

MAY 30, 2017

So these were effectiveness measures, and without really detailed information into our audiences, and exactly their size, their growth, their churn, we really have no way to answer any of those questions, which should be key fundamental questions that we should be able to answer about our job. But that’s like saying, I’ve got 10.

Linkedin 297

Linkedin Research Studies B2B 297