What is a Marketing-Qualified Lead? What MQL Really Means
OCTOBER 6, 2016
Pipeline impact of MQLs is measured, spliced, diced, pureed, and spit out in board presentations across the globe. How about a Sales Qualified Opportunity (SQO)? Let’s define aspects of the terms MQL, SAL, and SQO in a way that allows you and your team the best chance for success.