Contently

AUGUST 1, 2018

“Mom’s Secret,” one of the many stories available on the chat fiction app Yarn , is actually sponsored by Skype. Now, you might be wondering how Skype ties into a dark family melodrama. million users have read Skype’s sponsored stories thus far. .” percent click-through rate to the company site.

Advertising Agencies 77

Advertising Agencies Skype Advertisements Advertising 77

Onalytica B2B

AUGUST 7, 2018

My best engagements can’t be measured. Those dark social metrics that stem from private messages to Skype conversations. And then when I deliver, you’ll get ten times your expectation in return which leads to word of mouth referrals. I’ve never been for all the pomp and provenance of self-promotion.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Convince & Convert

OCTOBER 27, 2015

How to measure the success of a social recruitment strategy. If you could do a Skype call with any living person, who would it be? Carmen steps outside the social media box and pegs “Buffy” creator and “Avenger” director Joss Whedon for one of two Skype calls. Quotes From This Episode. ” —@adamcb.

Skype 135

Skype Social Media Acquisitions Linkedin 135

Vidyard

DECEMBER 10, 2019

Have you ever Skyped in space? Some of the greatest stories ever told start with an equally intriguing title, like NetMotion Software’s “Skyping in Space.” ” Skype? For the rest of you marketers, consider what your own Skyping in Space video could be! Met the Godfather of demand gen? Yes indeed.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Lead Liaison

JANUARY 31, 2023

There are a plethora of incredible communication channels available: Slack, Zoom, email, phone calls and text messages, WeChat, WhatsApp, Skype and FaceTime… Dropbox and Google Drive, where you can share important documents and more, if you can get to them quickly and efficiently… and therein lies the problem.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Free apps like Skype, WhatsApp, and Viber make it possible to communicate worldwide in real time, and social media and other sharing sites expose people to events in literally every corner of the globe. Marketers can take advantage of this trend by looking for blending opportunities in their brands’ outreach.

Business 214

Business Skype Thought Leadership Marketo 214

Convince & Convert

MAY 10, 2016

Martin saw through this false front and realized the age-old way of measuring success on social was not helping them to engage with their customers. How focusing on specific measurements of individual tactics instead of a general social ROI leads to more impactful refinements. But that is not the whole story. Quotes From This Episode.

Skype 92

Skype Verticals Youtube Impressions 92

Convince & Convert

SEPTEMBER 15, 2015

How to measure customer service success. If you could do a Skype call with any living person, who would it be? Then, and only then, will you be able to figure out the effectiveness of each program. In This Episode. How to choose which platform is right for which type of customer service inquiry. ” exclaims Kapoor.

Social Marketing 157

Social Marketing Service Paid Search Agency Skype 157

Convince & Convert

DECEMBER 8, 2015

“There’s no ROI if all you’re measuring is the amount you’re putting in.” If you could do a Skype call with any living person, who would it be? . “Once you know the conversion rate from visitor into subscriber for each of your posts, that moment will completely change your content promotion strategy.”

Blogger 93

Blogger Skype Burn Rate Top of Funnel 93

Convince & Convert

DECEMBER 19, 2014

Be able to answer this “five-blank Mad Lib” in one sentence: “You are trying to engage a __ individual on __ platform using type of content in support of bigger goal, and you will measure it by metric. If you could do a Skype call with any person, who would it be? Keith Lockhart , Boston Holiday Pops conductor.

Social Media 129

Social Media Skype Media Gartner 129

Convince & Convert

NOVEMBER 10, 2015

From Facebook to Twitter to blogs, he has high-performing social with measurable results. ” If you could do a Skype call with any living person, who would it be? By focusing on social returns, playing to the strengths of each medium , and finely tuning SEO, Ricky manages to find success with a variety of content in each arena.

Skype 142

Skype SEO Twitter Advertising Mediums 142

Convince & Convert

MAY 17, 2016

“Just because you can measure something doesn’t mean you should. If you could do a Skype call with any living person, who would it be? Now that his schedule will be freeing up, Susan would love at least a half hour Skype session with President Barack Obama. ” —@setlinger (highlight to tweet).

Skype 89

Skype Ethics Analysis Facebook 89

Convince & Convert

MAY 23, 2014

“If somebody thinks that they’ve figured out measurement and has it sitting on a shelf somewhere and wants to sell it to me, they can give me a call,” Chad says. It’s an on-going process for him and his team to figure out exactly how to measure all of their social interactions. Tiger Woods. See you next week!

Social Media 140

Social Media Paid Search Agency Companies Media 140

Valasys

MARCH 20, 2023

Virtual interviews can be conducted through video conferencing tools like Zoom or Skype. Measure and Analyze Recruitment Metrics. It reduces the time it takes to fill open positions. This allows companies to remain competitive in their recruitment efforts. Use Employee Referrals.

Process 52

Process Allocation Effectiveness Budget Programs 52

Convince & Convert

MARCH 22, 2016

ADI: Growth In E-Commerce Requires New Ways To Measure Economic Shifts. If you could do a Skype call with any living person, who would it be? Skyping with him about how he processes information, the risks he takes, and his approach to life would be absolutely fascinating. Adobe Marketing Cloud on Twitter: @AdobeMktgCloud.

Skype 71

Skype Eye-Tracking Forecasting Analysis 71

Convince & Convert

OCTOBER 24, 2014

Listening and Results Measurement. Dave is careful to measure the KPI surrounding his social efforts, especially in the context of the larger marketing picture , as well. ” If you could do a Skype call with any person, who would it be? Tweetable Moments It’s all about helping through the content. DaveMurr Tweet This.

Social Media 149

Social Media Advertising Channels Marketing Management Media 149

KoMarketing Associates

OCTOBER 12, 2015

Skype (300M). 30+ Ideas for Measuring Conversions on a B2B Website. 20+ Metrics for Measuring B2B SEO Performance. 6 Ways to Measure B2B Content Marketing Performance via Dun & Bradstreet Connectors. WhatsApp (800M or 33% growth since the beginning of the 2015. QZone (668M). WeChat (549M). Twitter (316M).

Mobile Marketing 120

Mobile Marketing Social Media Social Marketing Trends 120

Convince & Convert

MAY 17, 2013

Jeff points out, though, we can’t measure the worth of a Facebook fan without also measuring the worth of a “fan” of the brand who may not happen to “like” the brand on Facebook. ” If you could do a Skype call with any living person, who might that be and why? via Syncapse.

Social Media 161

Social Media Media Viral Marketing Skype 161

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience.

Skype 126

Skype RSS Social Media Television marketing 126

Convince & Convert

MAY 3, 2016

You can’t properly share the successes to your customer if you don’t even know how success is measured for your product. If you could do a Skype call with any living person, who would it be? Immersion is key. Chris is a strong believer in understanding business goals and how to put strategies against those goals.

Social Media 92

Social Media Social Marketing Skype Content Marketing 92

ClearVoice

APRIL 27, 2020

Skype: Owned by Microsoft, Skype was the first titan in this video conferencing space, and is still mostly used for capturing video calls — not for filmmaking or more elaborate artistic use per se. A good angle: …and bad (plus a beam of overexposed recessed light thrown in for good measure!): Not so much.

Video Marketing 105

Video Marketing Skype Budget Programs Lock-In 105

Adobe Experience Cloud Blog

APRIL 27, 2020

FaceTime and Skype have regularly been used for conference calling for many years, with Google Hangouts also proving popular. Measures are being put in place to improve things and there are individual changes we can make to ensure our speeds are as fast as they can be.

Work Management 163

Work Management Product Phishing Skype 163

SmartBug Media

DECEMBER 26, 2019

One tool facilitating this change is automation, which, as Neil Patel describes it , is “the process of using software and technology to optimize, automate, and measure repetitive online tasks.”. Above all else, today’s marketers identify automation's ability to optimize productivity as the top benefit to using it in a marketing strategy.

Enterprise Management 80

Enterprise Management Tactics Marketing Automation Services Work Management 80

Martech Advisor

MARCH 13, 2020

While it's impossible to anticipate when a crisis will hit your business, you can ensure to take the right measures so that you can swiftly manage it when it occurs. To conduct meetings, they largely rely on communication apps like Slack or Skype and Zoom for video conferencing. Assemble Your Crisis Management Team.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Vidyard

NOVEMBER 13, 2019

Skyping in space. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. They strapped an iPad and some GoPro cameras to a weather balloon, let it loose, performed a Skype video call all the way in space, and documented the story in an amazing video.

Video Marketing 117

Video Marketing Demand Generation Agencies Advertising Agencies Paid Search Agency 117

Convince & Convert

FEBRUARY 23, 2015

And though measuring the value his podcast adds has proven to be a bit meta, he says, “I would have gotten into podcasting even earlier had I realized how it really does make people crazy loyal.” . ” (highlight to tweet) If you could do a Skype call with any person, who would it be? Seth Godin. ” See you next week!

Social Media 135

Social Media Media Skype Lead Ranking 135

Convince & Convert

MAY 30, 2014

Now, they want to focus more on measuring ROI to see how they can improve their efforts. If you could do a Skype call with any living person, who would it be? The idea is that this will keep Navy Federal top-of-mind and, as they say in financial services, top-of-wallet. Be a leader.” CEO of J Crew, Mickey Drexler.

Social Media 132

Social Media Service Peer-to-peer Media 132

Convince & Convert

DECEMBER 19, 2014

Be able to answer this “five-blank Mad Lib” in one sentence: “You are trying to engage a __ individual on __ platform using type of content in support of bigger goal, and you will measure it by metric. If you could do a Skype call with any person, who would it be? Keith Lockhart , Boston Holiday Pops conductor.

Social Media 95

Social Media Skype Media Gartner 95

Convince & Convert

JUNE 6, 2014

Tweetable Moments Any platform that we activate on, we will measure the living daylights out of it. ” If you could do a Skype call with any living person, who would it be? PaulMatson Tweet This One Playbook for All Groupon started as a local company that became global almost overnight , and this is baked right in to the culture.

Social Media 144

Social Media Media POS Skype 144

Martech Advisor

MARCH 17, 2020

. “Finally, leadership must evaluate the use of new tools for team collaboration, from shared documents through platforms such as the Google Suite or video calls on platforms like Zoom and Skype. Companies need to think about how they are measuring success during and consider different approaches to driving engagement.

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Convince & Convert

JANUARY 5, 2016

“Any time you’re selling human capital, you have to have some measure of efficiency involved.” If you could do a Skype call with any living person, who would it be? . “We are so busy chasing new business that we don’t take care of the clients we already have.” ” —@jaybaer. Audience Audit.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Ad Agencies Skype 105

Convince & Convert

MARCH 9, 2015

” (highlight to tweet) Measuring success varies greatly from platform to platform with such unique audiences. ” (highlight to tweet) If you could do a Skype call with any person, who would it be? “I started trying things and I started to realize that there were very distinct communities on different social platforms.”

Social Media 148

Social Media Media Skype Pricing 148

Convince & Convert

FEBRUARY 9, 2015

With such a large social media team and so much content being produced, Tony has whittled down his measures of success to three things: 1. But when you see some ideas take off, make sure you can measure and explain why they works and what the positive results mean to your team and your leadership. Native Sharing. Sign-ups/Commitments.

Skype 123

Skype Social Media Content Trust Marketing 123

Convince & Convert

NOVEMBER 15, 2013

And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many). “Maybe the most interesting,” Erich says, “is that we don’t measure how many cars we sold in social.” ” via Nissan Passion Genome.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. They’re trying to measure stuff. Marketers today, by contrast, spend their time “looking at a lot of data and intelligence.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

B2B Marketing Traction

APRIL 13, 2015

I think that this is because eNewsletters have existed for so long, backed by email utility companies that have trained marketers on how to use them and measure results. Is Skype and “in-person event”? It’s hard to let go when you have a marketing tactic like an eNewsletter up and running. But think about it.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

The Lead Agency

APRIL 6, 2020

Taco Bell is using user-generated drive-thru videos in their new TV ad , while Hershey had to change one of their ad campaigns that emphasized hugs and handshakes in light of new social distancing measures. Skype and Zoom might be the most well-known, but there is a plethora of services that can also be used to hold virtual meetings.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90