Marketing Insider Group

NOVEMBER 30, 2021

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. High branded search volume is a good sign that consumers are searching specifically for your brand. The first step to growing and maintaining high levels of brand awareness is to measure it frequently.

Brand Identity 303

Brand Identity Branding SERP Paid Search Agency 303

KoMarketing Associates

NOVEMBER 3, 2022

This was followed by ABM (31%), paid search (28%), and email marketing (26%). DemandGen released the results of its “2022 Marketing Measurement & Attribution Survey,” and data indicated that most B2B marketers (58%) are struggling to link anonymous account engagement to known stakeholders.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

Marketing Insider Group

MAY 30, 2023

In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set Clear Goals Goal setting is an important practice for measuring marketing success as it provides a clear roadmap to achieving desired outcomes. Make sure your goals are measurable.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. billion searches every day. Website Crawling and Indexing Google handles over 3.5

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Marketing Insider Group

JANUARY 9, 2023

How is it measured? Optimizing your website’s domain authority is as easy as understanding, measuring and taking simple steps to improve. Domain authority is a numeric score, developed by Moz, that represents how likely a website is to rank on search engine results pages (SERPs) compared to its competitors. Image Source: Ahrefs.

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Takeaway #3: Enhanced Measurement On. We’ve gotten into the importance of enabling enhanced measurements in the past , but it’s worth reiterating. This is an easy one!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

JUNE 20, 2023

Furthermore, you can use testimonials to highlight the measurable outcomes and tangible results your customers have achieved with your solution. Whether it’s increased revenue, improved productivity, or any other measurable business result, talking about concrete benefits creates a compelling case for potential buyers. #3

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

JANUARY 4, 2023

Offline channels have complex operational schedules with significantly longer lead times and are difficult to measure. Both unique challenges make offline marketing a secondary choice to the more agile, lower-risk, easier-to-measure digital channels. Level the playing field with logical measurement. Simple, but not easy.

Marketing Mix 194

Marketing Mix Planning Allocation Tips 194

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. of all website traffic.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Navigating the nuances of B2B SEO can present challenges, such as longer sales cycles, niche markets, and smaller search volumes for specific keywords.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

Marketing Insider Group

APRIL 27, 2020

While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. In this blog, we’ll review the five best KPIs for measuring brand awareness, so you can better understand how to track your brand awareness goals and know when to adjust your efforts.

Brand Identity 301

Brand Identity Branding Best Practices B2B 301

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. In B2B, marketing goals are often more granular and incremental compared to simply generating an instant sale, so measurement is nuanced. Address the full funnel with your SEO content.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s where metrics come in.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Marketing Insider Group

JUNE 7, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. You need the best SEO strategies that deliver results.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.  You’re surely aware of brand searches. You search for “amazon”; Google shows you results from amazon.com.   SERP dynamics.  Watch the

Brand Identity 106

Brand Identity Branding CTR API 106

Top Rank Marketing

APRIL 1, 2024

When you don’t know what content already exists — or the quality of that content — any efforts to create new content may actually work against your overall search performance. This process reveals whether your pages are targeting the right search terms, attracting the desired audience, and ranking where they should be.

SEO 93

SEO Content Keywords Analysis 93

Spiralytics

JUNE 18, 2018

You’ve ventured into search advertising and launched SEM campaigns. You may have already noticed an increase in sales but do you know exactly how well your SEM campaign is performing?

SEM 48

SEM Ads Advertisements Advertising 48

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. If these Search Ads 360 features are useful for you or your clients, then try to gain access to this closed beta.

Paid Search Agency 97

Paid Search Agency Google Ads Media 97

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Let’s explore each of those steps and how they each contribute to effective search optimization. These goals should be measurable and aligned with your business objectives.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Convince & Convert

APRIL 12, 2024

It’s no surprise that consumers go to social media first to search and discover new brands to follow. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Brand is social and social is brand.

Social Media 135

Social Media ROI Media Cross-Selling 135

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Top Rank Marketing

JANUARY 24, 2024

The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still only at the top of the alphabet. While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward. Algorithms.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Circle Studio

DECEMBER 8, 2021

In their never-ending quest to optimize the online search experience, Google has updated their ranking system to include new page experience factors known as Core Web Vitals. These aspects of UX are measured using the following three metrics and their thresholds: 1. What Are Google’s Core Web Vitals? Largest Contentful Paint (LCP).

Lead Ranking 148

Lead Ranking Lead Scoring B2B Marketing B2B 148

Marketri

APRIL 17, 2024

As Tony Catalfomo, president/CEO of EDT, told me, “I need marketing to measure performance and grow the business. They need to develop the measures, establish proper KPIs, and define actionable tasks to drive the business forward and ultimately grow revenue.” How will we know if our marketing is working? Every industry has its jargon.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Martech

APRIL 17, 2024

It measures interactions (“events”), not visits. Your users for search paid search, organic search, social media, whatever, if you add those up, they don’t necessarily match what the total number of users is. In March of last year, Google automatically migrated all UA properties to GA4.

Marketing Analytics Tools 103

Marketing Analytics Tools Analytics Google Pricing 103

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. No two companies are exactly alike, so you need to be able to tailor what you measure to your needs. “It For B2B sites it can measure file downloads, so you can know not only which files were downloaded but which page they were downloaded from. What’s a conversion?

Marketing Analytics Tools 113

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 113

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Top Rank Marketing

NOVEMBER 13, 2023

1 — Content draws people organically to your brand Consistent content creation supports your broader search engine optimization (SEO) efforts, making your brand more discoverable and authoritative in organic search results. Research has shown that organic search accounts for more than half of all website traffic.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Contently

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. Organic traffic refers to traffic that comes from search engines or other sources without direct payment. Organic traffic can also help build brand credibility, as users trust organic search results more than paid ads.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Brandwatch Marketing

NOVEMBER 8, 2023

TweetReach measures the actual impact and implications of social media discussions. There are those who hate it and claim that its scoring system is completely inaccurate and that trying to interact with them is an impossible mission (a curious thing as they provide interaction-measurement services). Measure what matters.[/bw_banner_cta]

Social Media 98

Social Media Tools Media Lead Scoring 98