Remove measurement
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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Here’s a 10 step process to create a social media marketing plan that will produce measurable results. #8: This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future.

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Leveraging Video to Get More Sales Meetings [Podcast]

Vidyard

So I’ll do a screencast of their current video setup, and talk about how Vidyard can have a positive impact on that. So we’ll be put into groups and have specific stats that we are measured against for the month. What are your favorite sales tools? First off are a few Chrome extensions that I find that really help me out.

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Use Video to Prospect Leads and Control the Conversation

Vidyard

Many of these videos will be screencast videos, voice-over powerpoint presentations (Vidyard Studio) or webcam videos. This enables sales leaders to track video like a KPI, measuring which reps are effectively leveraging video content throughout sales cycles.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

2) It's easy to measure the ROI of video. It's easy to prove ROI and measure your results with video. Talk about measurable. They also help our audience put faces to the names of the webinar hosts and establish our presenters as credible experts. We’ll cover this in-depth later in the post. Human Resources.

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The 5 W’s of Your Video Marketing Strategy

SnapApp

You could create a simple screencast with voiceover, a talking-head in front of a backdrop, or an animated project using a tool like GoAnimate. And even worse, Visible Measures found that 33% of drop-offs happen within the first 30 seconds. Don’t worry – you’ll still be able to produce a killer video!

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When to Use Video Throughout Your Marketing Funnel

Vidyard

Bounce rate is a measurable, quantitative metric for the success of your website. If you’re a SaaS company, some simple screencast tutorials with great audio are perfect here. But imagine the impact video could have on your marketing funnel if you could be sure that significantly more visitors would heed that Call-to-Action.

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The 10 Most-Read Posts of 2018

Webbiquity

The 15 Best Screencasting and Online Presentation Tools. As with the post above, it’s not surprising a roundup of digital marketing stats would be popular, though a newer collection of collections is available, culminating with this post about 27 B2B marketing stats and facts last spring. That’s a wrap!