measurement 
DealSignal
OCTOBER 4, 2021
What sales and CEOs care about are qualified opportunities—real deals involving real decision-makers. Just like marketing, sales has very limited resources, mainly measured as selling time. What sales wants and needs to do justifiably, is to work and close real deals—not vet through hundreds of “leads.”
DealSignal
OCTOBER 4, 2021
What sales and CEOs care about are qualified opportunities—real deals involving real decision-makers. Just like marketing, sales has very limited resources, mainly measured as selling time. What sales wants and needs to do justifiably, is to work and close real deals—not vet through hundreds of “leads.”
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Ledger Bennett
NOVEMBER 17, 2021
When done right, the result is superior user-experience with deeper engagement yielding measurable improvements in quality ICP Sales Qualified Opportunity (SQO) creation and deal velocity, as well as follow-on growth and LTV impact that scales. Enable Concurrent Customer Engagement.
Bluetext
MAY 8, 2023
KPI (Key Performance Indicator) The metric(s) used to track and measure the success of your goals and objectives. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale. CPC (Cost Per Click) The cost of one single click on your ad or link.
Ledger Bennett
DECEMBER 28, 2020
Data, technology and buyer demand for personalized digital and self-serve experiences drive home this point: Marketing needs to function further down-funnel with Sales moving further up-funnel on the path from Attention > Interest > MQL > SQO > Closed Won. Is the sales cycle shortening? Refocus from ABM to URM. Is ACV going up?
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