Score Big with a Marketing Measurement Playbook

Measure Up Marketing

We’ve suggested and worked with many customers to help them develop playbooks for improving a variety of Marketing capabilities, including Marketing and Sales alignment. Why a Marketing Measurement Playbook is a Good Idea . What Makes an Effective Measurement Playbook .

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Industry Measurement Framework. Measuring your inputs.

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How To Measure The ROI Of Print Marketing

bizible

To improve your print campaigns and get insights for your ABM strategy, you’ll have to measure the ROI of print marketing. Measuring Your Response Rate. Thanks to this, you’ll be able to measure the number of orders or purchases tied to this campaign.

3 Ways to Measure the ROI of Your Podcast

Contently

So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare. But just because your brand has a podcast doesn’t mean its ROI model needs to fit the one SYFY developed. The point is there are many ways to cobble together a path to ROI. They were candid about their methods, but most importantly, they all shared their insights on how to measure podcasting ROI.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

B2B Marketers Value Events Yet Struggle with Measuring ROI

KoMarketing Associates

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. In order to make the handoff from marketing to sales more successful, it’s critical for marketers to understand how their event strategies are working, where they can create opportunities for stronger engagement, and how they can tie that engagement to measurable business results,” said Peter Micciche, CEO of Certain.

How to Measure the Revenue Impact and ROI of Webinars

bizible

However, according to a report by Millward Brown (gated), when it comes to measuring ROI, webinars are the most difficult channel for marketers. So when you measure the revenue impact and ROI of webinars, you need to measure it like content.

B2B Marketing ROI: measure what matters

TaylorMadeIn KEW

Yet the past few years have placed a microscope on our B2B marketing activities and we continue under increasing pressure to ‘prove’ our B2B marketing ROI (return-on-investment). But what are we actually measuring? But ROI in the B2B world is not that straightforward.

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How To Measure Paid Media ROI (ROAS)

bizible

Moreover, creating ads and getting clicks is one thing; effectively measuring it is a completely different beast. Measuring your performance is critical because it allows you to prove the value of your work, as well as improve your performance going forward. ROI / ROAS.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. Create KPIs and Measure Outcomes. KPIs to Measure.

The Secret to Measuring the ROI of Brand Sentiment

Contently

At the Cannes Festival of Creativity this past summer, I sat down with Gansca and Griffin to discuss the science of brand sentiment, how the world’s most innovative brands measure it, and what role content plays in building strong relationships between consumers and brands.

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How to Measure the ROI of Inbound Marketing

Hatchbuck

But with multiple objectives at play, it can be difficult for a business to pin down exactly what their KPIs are — and how to effectively determine the ROI of inbound marketing efforts. How to measure it: Total duration of all sessions in seconds / total number of sessions. (Do

How to Measure Event Marketing Performance and ROI

Marketo

If this is the case, why do so few of us measure the real impact of these initiatives? While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Harder to measure, but still contribute to your ROI.

Marketing ROI Measurements Are Worthless Without Relationships

Fathom

We know of countless ways to measure results of our marketing. Stated another way, have you ever measured the status of your relationship to your buyers? Consider: One of our clients works down the street from us, but regularly comes to our office during workdays for camaraderie.

How to Measure the ROI of Brand Marketing With Attribution

bizible

Most people in Marketing are skeptical when the topic of using dollars to measure the results of brand marketing efforts comes up. What was the ROI? Our brand survey showed that our brand marketing was working, but it’s hard to say what impact that has on business value.

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? The ROI is out there; we just have to use the right metrics to show it. How to Measure PR.

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The Art and Science of Content Marketing ROI

Contently

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. The most impactful KPIs aren’t just magically measured by Google Analytics. ROI B2B B2C content marketing goals content marketing ROI

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The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Measurement and Customer Advocacy.

Marketers Face ROI Challenges When it Comes to Influencer Marketing

KoMarketing Associates

Although marketers are still turning to influencer marketing to reach out to their target audience, new research shows that they continue to be faced with challenges in measuring the ROI related to this tactic. percent) and finding creative ways to work with influencers (15.8

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Measuring the ROI of Events

Allocadia

We recently teamed up with Kate Athmer, Integrate’s Director of Demand Orchestration, on a webinar entitled, How Marketing Ops Can Maximize Event ROI. In that session, and Kate’s companion blog post, she shared a series of practical tips to help make sure that your events are a success from an ops perspective, and as measurable as possible. In this article, we’ll delve into how marketers can measure the ROI of events. Measuring Event ROI.

How to Measure Email Success in 2015: A Call to ROI

The Point

no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Revenue Contribution/Influence/ROI.

Measuring the ROI of Events

Allocadia

We recently teamed up with Kate Athmer, Integrate’s Director of Demand Orchestration, on a webinar entitled, How Marketing Ops Can Maximize Event ROI. In that session, and Kate’s companion blog post, she shared a series of practical tips to help make sure that your events are a success from an ops perspective, and as measurable as possible. In this article, we’ll delve into how marketers can measure the ROI of events. Measuring Event ROI.

Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. Why you should be measuring it. What Is Social Media ROI?

4 Mistakes B2B Marketers Should Avoid in Performance Measurement

KoMarketing Associates

In other words, do you know what’s working, what’s not, and where to spend your next marketing dollar with confidence? Results – Measurements of tactical metrics, revenue impact, and ROI. Mistake #1: Measurement Without Intention. Allocadia’s research , which I will cite throughout this post, found that only 6 percent of marketers, yes, less than 1 in 10 of us, feel that our measurements help us determine the best next marketing action.

How to Measure Digital Marketing Metrics and ROI

Marketo

If executed correctly, all three can work together to form a smooth, positive experience. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns.

Reality Check: Marketing Technology ROI

Modern Marketing

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy.

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Social media measurement: how to figure out what works

Sprout Social

It’s no secret that many marketers still struggle with social media measurement. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) Social media measurement: 2 must-dos before you get started.

The Easiest Ways to Measure Marketing ROI

Kapost

Every business is on a quest to measure marketing ROI. And yet “ 50% of C-suite respondents said their organization uses no consistent measure of their customers’ experience.”. Simple: set revenue goals, test, track, measure, refine—and then repeat.

How to Measure ROI and Understand Engagement in Your Experiential Campaign

Marketo

For proof, look at how marketers track the effectiveness and ROI in traditional campaigns versus experiential efforts. Engagement: Specific activations can help measure engagement. Here are three ways to measure a campaign’s traction: 1.

Using Test and Control Groups to Measure Marketing ROI

Marketo

There are several challenges: from knowing when to measure to dealing with multi-touch attribution and influencers. These factors and others make it difficult to measure the contribution that a given marketing activity has on revenue. What testing methods do you use to measure ROI?

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How to Measure Your Facebook ROI

Sprout Social

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. The problem with Facebook ROI is it’s different from traditional online marketing.

How B2B Marketers Can Measure Social Media ROI

Launch Marketing

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? specific, measurable, achievable, relevant and timely.

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48 Ways to Measure Social Media Success

Webbiquity

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value.

4 Traps Marketers Fall Into When Trying to Measure ROI

Allocadia

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. In this post, I’ll dive deeper into some of the most common traps I’ve seen marketers fall into when thinking about marketing ROI measurement. #1:

Measuring Social Media ROI-How?

NuSpark

Social Media and ROI: Measuring Financial Impact and Response in Client Markets. ROI = gain on investment-cost of investment/cost of investment. ROI, Return on Investment , is the driving force behind any type of successful marketing campaign , whether it be traditional or new media in its format. This is where we’re going to focus our attentions to talk about ROI and the potential financial impact of Social Media. Measure the Results.

How to Measure and Boost the ROI of your PR

Golden Spiral

Public Relations (PR), as a part of an integrated marketing plan, can dramatically boost your return on investment (ROI). PR, for the most part, is “top-of-the-funnel activity” — generating leads.

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Account-based Everything, Measuring ROI, and the Future of ABM

Listenloop

You need to work with sales to realize the value of your account-based efforts, and that’s why we call it “account-based everything “ There are really five or six key steps that successful account-based marketing and account-based sales development organizations have adopted.