Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 103

ROI Top of Funnel Work Management Advertising Agencies 103

Contently

MARCH 23, 2021

The one thing that keeps me up at night, though, is how marketers measure content success. In a recent Contently survey, 95 percent of marketers told us they expected their budget to increase or stay the same this year. But just 36 percent said they were satisfied with their company’s ability to measure the success of content.

Cost per Lead 194

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 194

KoMarketing Associates

AUGUST 28, 2018

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution. Previous research shows that B2B marketers, in particular, are now more focused on determining the ROI of their efforts.

Marketing Attribution 121

Marketing Attribution Customer Surveys Top of Funnel Barriers 121

Webbiquity

AUGUST 8, 2023

How is marketing measurement changing in response to these challenges? The B2B Buyer’s Survey looks at how the buying process is changing and which marketing formats have the most impact. Download the full B2B Buyer’s Survey report to get all the details.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Act-On

MARCH 19, 2024

Rising ROI expectations, increased inflation, and decreased consumer spending all add up to a CMO role that is quickly evolving. Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Be conservative and allocate 25-30 percent of your overall marketing budget for trade shows, especially if you couldn't track ROI before. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? You can listen to the full episode here: [link]. If you want to book a call to find out how we can help your business demonstrate your ROI, you can do that here: [link]. The post PR Insights: Demonstrating ROI to your CEO appeared first on Champion Communications.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

B2B Marketing Directions

OCTOBER 17, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have made on the digital transformation of marketing.

CMO 52

CMO Customer Surveys B2B Paper 52

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Most B2B marketers (46%) are still experimenting with piloting, measuring, and refining their ABM approach.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Content Standard

OCTOBER 2, 2020

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. But what is good ROI for marketing campaigns? At its most basic level, “good ROI” means that for every dollar put toward marketing, the business gets more than a dollar back.

ROI 138

ROI Marketing Attribution Campaigns Marketing Analytics Tools 138

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. The goals you set need to be measurable. You need to define the key metrics you will track to measure the campaign’s success.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Marketers also appear to be benefiting from utilizing advanced metrics when measuring ROI. Video Marketers Grow More Confident in Social Content.

ROI 182

ROI Video Marketing Content Landing Pages 182

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Harder to measure, but still contribute to your ROI. Measuring Engagement During Your Event.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Launch Marketing

SEPTEMBER 15, 2021

Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do. Learning how to measure your event ROI (and boost it) is essential for understanding the effectiveness of your events. . Looking for deeper insight to improve the ROI of your next event?

ROI 143

ROI B2B Thought Leadership Top of Funnel Thought Leadership 143

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. Join us as we uncover the secrets to skyrocketing your ROI through account-based marketing.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. But, unfortunately, it’s tough to measure the value of furniture on its own. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? See below for so metrics used to measure content performance.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Adobe Experience Cloud Blog

OCTOBER 11, 2018

But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? We dug into the data to analyze the characteristics of high ROI marketing teams.

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. In terms of measuring the ROI of social media advertising, 60.3 percent) claim that social media is “very important” to their overall marketing strategy.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

OCTOBER 25, 2017

The “Marketing Technology ROI Survey” from Ascend2 recently found that the majority of marketers (69 percent) turn to martech to increase their marketing ROI. When it comes to the features of martech, 50 percent of marketers said that analytics/predictive modeling typically helps increase ROI.

ROI 123

ROI Marketing Management Marketing & Strategy Distribution 123

KoMarketing Associates

MAY 31, 2017

The “Mastering Marketing Measurement” report showed that 88 percent of “leaders” find it essential to track the performance of specific channels, such as web and social, and 92 percent of “innovators” agreed. The Link Between Content Marketing Success and ROI.

Customer Surveys 137

Customer Surveys ROI Advertising Agencies Paid Search Agency 137

Customer Experience Matrix

MAY 18, 2010

I’ve spent a lot of time looking at surveys to understand marketers’ priorities. The survey seems nice and simple: three questions with five answers each, and the answers contain similar categories. Customer experience, channel integration or marketing measurement? The results are the most puzzling yet.

CMO 120

CMO Customer Surveys Correlation Social Media 120

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? Just 68% of all the companies surveyed expressed confidence in the data they use to track the effectiveness of their sales enablement efforts. . CMO, Brand Management Company.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

KoMarketing Associates

APRIL 19, 2017

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent) claim that their top challenge for proving ROI is attributing social and content to revenue.

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

Marketing Insider Group

APRIL 17, 2023

Here’s an article with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI. Here’s the cold hard facts about blog post frequency from one of our very own, Michael Brenner, so you can build a consistent strategy that maximizes ROI. Why, you ask?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Webbiquity

SEPTEMBER 12, 2023

Per the report authors: This survey confirms the increasing importance of in-person conferences as a critical component driving meaningful experiences for attendees and success for organizations. However, structured meetings programs deliver more measurable customer satisfaction, value and revenue than ad hoc hallway encounters.”

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

seo.co

FEBRUARY 10, 2022

If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Clearly, many marketers find it challenging to measure ROI from their content marketing efforts.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

KoMarketing Associates

MAY 8, 2017

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. As marketers look for ways to provide more video ROI to their clients, brands may benefit from personalized content. Optimizing Marketing Video Content.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

PureB2B

MAY 2, 2022

One of the biggest obstacles is the issue of measurability. Only 28% of marketing professionals know how to leverage intent data in a measurable way, according to a recent study from Ascend2. How to Measure ROI from Intent Data. A/B Test Your Intent Data-Enriched Campaigns.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Allocadia

AUGUST 26, 2021

Key findings from a survey of North American marketing decision makers. How are they measuring and communicating marketing’s impact on company growth? In our newly-released survey of North American marketing leaders, we found that 47% aren’t able to calculate ROI.

ROI 52

ROI CMO Customer Surveys Advertising Agencies 52

KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

Privacy 109

Privacy Paid Search Agency Ads Privacy Protection 109

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

KoMarketing Associates

JULY 7, 2021

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI). This is not the first time that research has pointed to marketers’ inability to gauge ROI. The Primary Challenges of Marketing Attribution.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160