ViewPoint

NOVEMBER 7, 2018

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Yet taken as a whole, a company’s marketing should be measurable, with the goal of always making a defined predictable return.

Lead Gen 221

Lead Gen ROI Spending Barriers 221

Marketing Insider Group

MAY 12, 2021

Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. And how do you measure its effectiveness? Businesses get three times as many leads while spending 62% less than traditional marketing.

Work Management 285

Work Management B2B Marketing Marketing Management Budget Programs 285

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Most B2B marketers (46%) are still experimenting with piloting, measuring, and refining their ABM approach.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We spend our time getting informed and also looking to be entertained. Content Marketing is the about building measurable business growth. The 3 Components of Content Marketing ROI.

ROI 325

ROI Content Marketing Digital Asset Management Business 325

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Guest post by Ron Stefanski.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

KoMarketing Associates

FEBRUARY 25, 2020

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement. 18%) now goes toward social media. This is followed by email (13%), websites (12%) and streaming video/radio (5%).

ROI 157

ROI Email Marketing Social Media Youtube 157

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 126

ROI Brand Identity Branding Top of Funnel 126

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. In terms of measuring the ROI of social media advertising, 60.3 percent) claim that social media is “very important” to their overall marketing strategy.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

NOVEMBER 1, 2019

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure.

Cost Per Click 121

Cost Per Click Customer Surveys ROI CPC 121

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

SmartBug Media

JUNE 3, 2021

That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success. However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

Social Media 273

Social Media ROI Social Marketing Media 273

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will equip you with the tools to: Calculate your content syndication ROI. By factoring in these costs, you’ll get a clearer picture for calculating ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

ANNUITAS

APRIL 20, 2020

But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI? Why aren’t YOU measuring content ROI? Of a survey conducted by the Content Marketing Institute , the answer is that ROI isn’t tracked for four main reasons. .

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success. There are 5.59

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Porch Group Media

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Michelle: What have been some of your challenges with measuring outcomes? Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. We really started to measure that first and communicate that within the organization.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Digilant

JANUARY 12, 2023

Consumers spend more time online than ever before, and new digital channels are constantly emerging to reach them better. This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. DOOH measures foot traffic rather than CTR.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

KoMarketing Associates

MARCH 6, 2018

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. However, about 70 percent of those claimed that tying event spend to generating pipeline remains an elusive task. B2B Marketers Struggle to Reap the Benefits of Event Marketing.

ROI 124

ROI B2B Marketing Lead Scoring Lead Ranking 124

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 104

ROI Top of Funnel Work Management Advertising Agencies 104

Heinz Marketing

FEBRUARY 20, 2023

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. So how can the Healthcare industry leverage digital ad spend? of their total ad spend to mobile devices.

Paid Search Agency 78

Paid Search Agency Spending Ads Companies 78

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. For every dollar poured into marketing automation, the average ROI is $5.44. Aim with accuracy.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Relevance ROI 118

Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. It’s clear marketing ROI is important. And how can you measure it?

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. B2B Marketers and the ROI of Video Content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Calculating content marketing ROI. Using content analytics to track the ROI of content marketing. Calculating content marketing ROI.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Mass Analytics

JUNE 20, 2023

Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling In the previous article of this series, we learned how to measure the contribution of each channel in an MMM project. Two of the key concepts in Marketing Mix Modeling is the relationship between ROI and Contribution. This translates into a decreasing ROI.

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. The most impactful KPIs aren’t just magically measured by Google Analytics. Then, measure the key drivers that attract the right audience to your content. So where do you start?

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. “This is the holy grail,” they said. ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

SmartBug Media

NOVEMBER 29, 2021

Looking for a way to formally measure the success of your marketing efforts? You need real, measurable data to determine what you are doing well and which areas need improvement. Here are the marketing success metrics you should be tracking and measuring up against. Lead Generation Rate. Return on Marketing Investment.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 Most of that spending comes from the US and China. Most of that spending comes from the US and China. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

Spending 119

Spending Digital Transformation Forrester Paid Search Agency 119

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? Technology spending on marketing has dramatically increased from from my perspective.”

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Marketing Insider Group

JULY 22, 2020

A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI. Accurately measuring the ROI for ABM — or pretty much any marketing strategy — has always been an incredible challenge for businesses of all shapes and sizes.

Account Based Marketing 258

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 258