Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. It’s never too late to implement #content measurement techniques to know what works, says @joderama.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. ROI, but real ROI. How did you get into sales and marketing, and what do you like most about it?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Valasys

JUNE 10, 2019

Measuring Account-Based Marketing is essential as it grows, so as to align it with the core objective of an increased Return on Investment (ROI) for B2B marketers. We, at Valasys Media, leverage tailored ABM campaigns to best suit the needs of our clients, to help them optimize their ROMI & overall revenue.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Allocadia

MAY 3, 2019

are using Allocadia Connect, the integration framework of Allocadia’s Run Marketing Platform, to improve the way they run marketing by connecting their plans, investments and results, allowing them to measure and improve marketing performance. With Allocadia, Microsoft was able to implement a very structured approach to ROI data.

Lead Scoring 45

Lead Scoring Lead Ranking ROMI Budget Programs 45

Valasys

JUNE 25, 2019

This helps them achieve their business objectives & optimize their Return on Investment (ROI). This can be done by aligning Social KPIs with the vital KPIs related to the Return on Investment (ROI) of the organization at large. It helps in understanding the market & the languages with which the prospects are resonating with.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « 9 1/2 Ways. So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Vision Edge Marketing

MARCH 28, 2012

We will need to be able to measure the change and connect our work to the change. You now have five quality measures. In fact, return on marketing investment (ROMI) can be calculated by subtracting the last year’s LTV from the current year LTV and dividing the sum by the current years marketing investment. Market Share.

Allocation 100

Allocation ROMI Ad Frequency Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Yahoo’s PPC ROI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Hinge Marketing

FEBRUARY 9, 2017

But by combining highly measurable marketing techniques with statistical analysis, professional services firms are able to improve — often dramatically — their ability to attract and persuade their audiences. Today, I’d like to explore some ways this is happening so you can adjust your marketing approach to be more measurable and effective.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

AUGUST 12, 2019

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. While the success of ABM relies on the criticality of the sales & marketing departments working together, other departments also need to participate so that no opportunity to multiply the anticipated ROI is missed.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. There are several ways to build & measure engagement on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.”

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

APRIL 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Whats the impact of podcasting on your demand generation efforts and how to you measure ROI?

Lead Generation 120

Lead Generation Generation Leads Lead 120

Valasys

JULY 29, 2019

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.”

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. Gone are days of mono-channel marketing as it is not only outdated but just not worth all the hard work & effort. . Go for Content Syndication Targeting : .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Keep your strategy actionable and constantly look for real ROI from your marketing efforts. How can you work within your provided budget to maximize those results? What’s not working?

Marketing Budget Creation 341

Marketing Budget Creation Marketing Budget Planning Budget Programs 341

Customer Experience Matrix

JULY 5, 2007

You may have noticed that my discussions of marketing performance measurement have not stressed Return on Marketing Investment as an important metric. Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. So here's what it comes down to.

ROMI 120

ROMI ROI Marketing Proposals Efficiency 120

markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I can usually predict a marketing team’s ability to measure ROI based on one question.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Content Marketing Institute

NOVEMBER 16, 2017

Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.”. Whether you’re working with a data scientist or cultivating your own inner data scientist, Katrina emphasizes the importance of testing. Test and learn.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Allocadia

APRIL 23, 2019

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. In a recent webinar entitled Solving the Mystery of ROI , my colleague Jocelyn Brown and I attempted to do a little myth-busting and make ROI just a little less mysterious. ROI by channel.

ROI 40

ROI Marketing Attribution Work Management Marketing Management 40

ClickZ

FEBRUARY 24, 2020

times greater return on marketing investment (ROMI) this past year. Work management systems. The tool also provides visibility into how the marketing team’s actions align with a business’s strategic objectives and provides instant access to global spend status while delivering real-time marketing ROI data. CRM systems.

Marketing Automation Services 89

Marketing Automation Services Budget Programs Enterprise Management Work Management 89

Allocadia

JANUARY 4, 2018

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. In a recent webinar entitled Solving the Mystery of ROI , my colleague Jocelyn Brown and I attempted to do a little myth-busting and make ROI just a little less mysterious.

ROI 45

ROI Marketing Attribution Work Management Marketing Management 45

Markempa

MAY 1, 2019

CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” Read on to learn what you should measure. You can start working on these six key marketing measures now. Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)?

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Are you working with a team or collaborating with a client? • How easy is it to pull a quick dashboard without a lot of work on your part? How hard will it be to filter?

Social Media 155

Social Media Media Paid Content Work Management 155

Oktopost

NOVEMBER 12, 2020

Over two thirds (69%) even said they were making measurement and analytics their top priority. . With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . 5 Ways data analysis boosts B2B ROI. The problem? Improved marketing segmentation.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Allocadia

AUGUST 28, 2019

Company recognized for excellence in delivering real-time insights to help marketers maximize ROI. Allocadia was chosen for its ability to empower marketers with actionable insights into business alignment, ROI, and financial management in a single platform.

Work Management 40

Work Management Paid Search Agency Marketing Management Marketing Budget 40

Valasys

SEPTEMBER 25, 2019

The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns. This can be done by measuring the following metrics: a.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 9, 2019

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. It seemed slightly biased towards favoring websites related to health, fitness & wellness related verticals, those that worked on the lines of YMYL (“Your Money or Your Life”) philosophy.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

OCTOBER 3, 2019

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. Pinterest ads allow marketers to meet their marketing goals & hence marketers need to define & measure their Pinterest KPIs.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 30, 2019

For example, if the target audiences work in Information technology (IT), then an intelligent guess also implies that they might also have some interest in web security or technological news sites. The marketers need to test their display ads amongst both the groups, to establish which one works the best for them. Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Content Marketing Institute

OCTOBER 9, 2017

HANDPICKED RELATED CONTENT: How User Segmentation Really Works in Content Marketing. Measure and optimize. But, as Jessica Best contends, you aren’t truly ready to unlock your “email rock star” badge until you are prepared to do two things: Accurately measure the returns on your marketing investment – not just opens and clicks.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84