Marketing Insider Group

MARCH 11, 2019

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. But if knowing how to measure content marketing ROI—the method […]. But if knowing how to measure content marketing ROI—the method […].

Content Marketing 279

Content Marketing ROI Measurement Creative 279

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. How Do You Answer ‘What Is The ROI of Content?’ Then go about addressing each of these 3 components of ROI.

Content Marketing 315

Content Marketing ROI Content Case 315

Marketing Insider Group

JULY 7, 2020

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. As you set these objectives, consider how they play into your ROI.

Account Based Marketing 300

Account Based Marketing ROI Measurement Marketing 300

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 287

Account Based Marketing ROI Measurement DemandBase 287

Bannerflow

MARCH 24, 2021

Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. And return on investment, or ROI, means exactly that – what kind of return is your business experiencing as a result of the investment you’ve put in? What is a good ROI in marketing?

ROI 98

ROI Measurement Marketing Campaign 98

Marketing Insider Group

AUGUST 13, 2018

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. The post How to Define and Measure the ROI of Content Marketing? Or, two, focusing […]. appeared first on Marketing Insider Group.

Content Marketing 279

Content Marketing ROI Measurement Content 279

ClickDimensions

MARCH 23, 2022

The days when it was virtually impossible to measure social media in general, and employee advocacy ROI specifically, are long gone. Here’s how to get started measuring and maximizing your employee advocacy ROI. First, it’s helpful to understand the cycle.

ROI 80

ROI Measurement Buyer Personas Sales Cycle 80

Content4Demand

JULY 9, 2021

Your marketing ROI could well be higher than you think. According to LinkedIn Research , 77% of marketers are calculating ROI after a single month—despite the fact that most B2B sales cycles are much longer and have continued to expand during the pandemic. Make Accurate ROI Data the Goal.

ROI 92

ROI Measurement Campaign Case 92

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. Each lead generation avenue comes with its own means of tracking data and ROI. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels.

Lead Generation 215

Lead Generation ROI Generation Leads 215

SmartBug Media

MAY 2, 2022

However, when it comes to digital advertising and paid media, one of the biggest questions a company can have is how to best measure their ad campaign’s effectiveness. Return on Investment, or ROI. Sales Growth - Marketing Cost) / Marketing Cost = ROI. Let’s discuss. Return on Marketing Investment, or ROMI.

ROMI 85

ROMI ROAS ROI Campaign 85

Modern B2B

APRIL 19, 2022

The post Measuring ROI from ABM appeared first on Modern | B2B Marketing Agency.

Account Based Marketing 52

Account Based Marketing ROI Measurement B2B 52

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. ROI Remains a Top Concern for Executive-Level Marketers.

Social Media 242

Social Media ROI Media Social 242

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Guest post by Ron Stefanski.

ROI 273

ROI Leads Lead Marketing 273

Content Marketing Institute

APRIL 21, 2021

You can’t determine a house’s value by measuring its fence height. Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Let’s delve smartly into measuring the content that feeds marketing.

Content Marketing 120

Content Marketing ROI Measurement Content 120

Marketing Insider Group

JULY 31, 2017

The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

Content Marketing 278

Content Marketing ROI Measurement Content 278

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? More specifically to influencer marketing – how can you measure the return on a relationship?

ROI 222

ROI Measurement Marketing PPC 222

Contently

OCTOBER 27, 2022

Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement maturity. A January 2021 Contently survey of 530 marketers revealed only 36 percent of us are satisfied with our ability to measure the success of content.

ROI 147

ROI Content Multi-Touch SEO 147

Marketing Insider Group

MAY 12, 2021

Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. And how do you measure its effectiveness? Challenges of Content Marketing Measurement. How to Track and Measure Content Marketing ROI.

Content Marketing 279

Content Marketing Measurement Content B2B 279

Search Engine Journal

NOVEMBER 8, 2021

Here are three ways to measure the ROI of marketing. The post 3 Ways Agencies Should Measure Marketing ROI appeared first on Search Engine Journal. Demonstrating how your agency provides value to clients is key to retaining them.

ROI 126

ROI Agency Measurement Search Engine 126

Contently

FEBRUARY 26, 2019

So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare. But just because your brand has a podcast doesn’t mean its ROI model needs to fit the one SYFY developed. Some run ads. Run ads and shout out sponsors.

ROI 158

ROI Podcast Measurement Content 158

seo.co

OCTOBER 25, 2021

Measuring the return on investment (ROI) of an SEO campaign is even more daunting, especially when direct results cannot always easily be tied to specific inputs. In this guide we discuss the specifics of measuring the ROI of your SEO campaigns, particularly your off-page SEO in building links and promoting content.

SEO 98

SEO ROI Measurement Link Building 98

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. But, unfortunately, it’s tough to measure the value of furniture on its own. Content is like a piece of furniture.

Content Marketing 91

Content Marketing ROI Content Measurement 91

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

Content Marketing 104

Content Marketing SEO ROI Measurement 104

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 111

ROI Email Marketing Ecommerce 111

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In this article, we’ll share how Visionaries use data to track sales enablement ROI and, more importantly, why it matters. . Revenue is the best marker of ROI.

ROI 72

ROI Measurement Sales Sales Cycle 72

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Calculating content marketing ROI. Using content analytics to track the ROI of content marketing. Calculating content marketing ROI.

Content Marketing 59

Content Marketing ROI Measurement Content 59

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Content Marketing 346

Content Marketing ROI Content Marketing 346

KoMarketing Associates

FEBRUARY 25, 2020

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement.

ROI 158

ROI Email Measurement Social Media 158

SmartBug Media

JUNE 3, 2021

That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success. However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content.

Hubspot 65

Hubspot ROI Measurement Content 65

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Owned media typically has greater ROI, but organizations will find the most success leveraging all three.

ROI 360

ROI Media Content Marketing Social Media 360

KoMarketing Associates

NOVEMBER 15, 2018

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities. Exhibiting an ROI from Social Media Marketing.

ROI 152

ROI Measurement Activities Marketing 152

V12 Data

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Michelle: What have been some of your challenges with measuring outcomes? Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. We really started to measure that first and communicate that within the organization.

ROI 52

ROI Measurement First-Mover Marketing 52

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 106

ROI Measurement Content Brand 106

KoMarketing Associates

NOVEMBER 1, 2019

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure.

ROI 121

ROI Measurement Survey Campaign 121