Martech

NOVEMBER 20, 2023

RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. Enhanced data collection and analysis: DEPs offer robust analytics and reporting capabilities, allowing you to track, measure, and report on event performance.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

Martech

JANUARY 21, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. Does the tool measure account engagement? Narrow your list down to those vendors that meet your criteria. Submit your list of the ABM capabilities you’ve identified, and set a timeframe for them to reply. If not, is an API available for custom system integrations?

Account Based Marketing 108

Account Based Marketing Marketing Automation Services Marketing Management Vendors 108

Martech

FEBRUARY 2, 2023

Finally, decide whether or not you need to engage in a formal RFI/RFP process. How are you measuring your own success? Submit a list of the requirements you’ve identified to each potential partner and set a timeframe for them to reply. This is an individual preference. Where have you seen the most success? The biggest challenges?

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Martech

JUNE 17, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. Do you offer a proof-of-concept to measure potential performance and scale? Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Make a list of the vendors that meet your criteria. And how much do they cost?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Martech

JULY 29, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. Does the tool measure account engagement? How are you measuring your own success? Narrow your list down to those vendors that meet your criteria. Submit your list of the ABM capabilities you’ve identified, and set a timeframe for them to reply.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

Martech

SEPTEMBER 30, 2021

First off, are marketing ops professionals formally assigned and measured by performing procurement duties? Let the professional buyers on the procurement team do what they’re paid to do and what their performance is measured by. Besides, how do you feel when someone else does your job?

Work Management 93

Work Management Marketing Management RFI RFP 93

Martech

SEPTEMBER 8, 2021

Data experts should focus on helping measure and assess campaign and technical performance. Technologists should focus on stack roadmap strategy, harmonization of the martech stack as well as how it fits within the broader organization, promotion of strategic decision making, and overall staff training and enablement. Data Analyst.

Marketing AI 63

Marketing AI Work Management Marketing Management Marketing Automation Services 63