Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy
KoMarketing Associates
OCTOBER 13, 2020
Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.
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