Martech

MARCH 11, 2024

These alternatives aim to balance user privacy with the need for personalized advertising and measurement. ID5’s Universal ID ID5’s solution hinges on its deep reach and partnerships with publishers worldwide. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 126

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 126

KoMarketing Associates

JUNE 14, 2023

Wpromote and Ascend2 recently partnered to publish the “2023 State of B2B Digital Marketing,” and statistics suggested that the majority of B2B marketers (85%) struggle to connect marketing performance to their business outcomes. Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

JANUARY 4, 2023

New research suggests that marketers are becoming increasingly invested in influencer marketing, but they are prioritizing the measurement of its impact as they shift toward this tactic. Most respondents (72%) measure the impact of influencer marketing with increased engagement. Influencer Marketing Begins to Yield Positive Results.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

KoMarketing Associates

NOVEMBER 23, 2022

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. Measuring return-on-investment (37%), improving content engagement (46%), and implementing the proper technology for execution (37%) remain top challenges for marketers.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

Vision Edge Marketing

APRIL 16, 2024

According to a case study published by McKinsey & Company , Dow Chemical’s adoption of data-driven decision-making resulted in a significant growth rate. This includes cloud adoption solutions, cybersecurity measures, and robust data management systems.

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

KoMarketing Associates

MARCH 24, 2022

As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. Overall, most marketers (32%) claim that they are expected to initiate between 20-30% of the pipeline at their organization.

Account Based Marketing 230

Account Based Marketing B2B Marketing B2B ABM 230

KoMarketing Associates

JANUARY 11, 2023

However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. About 23% stated that they have an unclear ABM strategy, and the same percentage said that they still find it difficult to measure ABM success.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. Non-financial measures associated with customer-centricity are also needed to determine the full ROI of customer-centricity investments.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

KoMarketing Associates

MAY 17, 2023

Demand Metric recently partnered with Align BI to publish “The State of Marketing Measurement” report, and researchers compared “Star Performers” — those who exceeded their marketing goals in 2022 — to “Core Players” (marketers who met achieved goals) and “Under Performers” (marketers who missed their goals).

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

The Forward Observer

APRIL 12, 2024

Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research. About the Author Dr. Paul J. He frequently appears in the media in such places as Good Morning America, Dr.

Work Management 141

Work Management Marketing Management Wikipedia Click Rate 141

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. Most B2B marketers (55%) use their conversion of engaged account-to-opportunity rate to measure their ABM success.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Image: IAB. Image: IAB. Understanding gamers.

Advertising Agencies 110

Advertising Agencies Planning Mobile Advertising Budget Programs 110

Hubspot

JUNE 16, 2015

For digital publishers, there is no shortage of data you can glean from your website. What Are You Trying to Measure? Publishers should think like marketers by setting goals and tracking long-term progress using these metrics; developing outreach and sales efforts without considering the value of the effort is bad for business.

Sales Qualified Leads 28

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 28

Marketing Insider Group

NOVEMBER 28, 2022

We measured our success according to whether you’ve maximized your budget for reach and frequency. Many CMOs still measure their success based on the size of their budget, and the awareness of their brand. They want accountability, measurement, and ROI. Measure and Present ROI. After all, who can blame them?

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

Act-On

NOVEMBER 7, 2023

Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. We don’t republish our content. 34% of us, to be exact.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day. Converge provides a publishing platform for content amplification. You publish the content on the site. It’s simple. GaggleAmp.

Paid Content 280

Paid Content Tools Paid Search Agency Content 280

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Marketing Insider Group

FEBRUARY 27, 2023

For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits. Maybe the most important step to any marketing strategy, it’s time to measure your results. That means setting aggressive goals. Can you imagine seeing your content rank on Page 1 of SERPs? Start cranking out your content!

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Navigate the Channel

NOVEMBER 6, 2023

As a critical marketing strategy that creates measurable results over time, downplaying the importance of your business’s brand is a big mistake. Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them.

Branding 123

Branding Brand Identity Tips ROAS 123

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Slate, and Thrive Global regularly publish syndicated content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Martech

MARCH 7, 2024

If all of the inventory became worth much less than it is now, many independent publishers will suffer. With inventory from independent publishers becoming less valuable, where could budget be redirected? With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people.

Privacy 119

Privacy Advertising Agencies Work Management Marketing Management 119

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing is the about building measurable business growth. There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. Promise to build a business case and measure the ROI of content marketing. We all know ads don’t work.

ROI 325

ROI Content Marketing Digital Asset Management Business 325

Choozle

MARCH 27, 2024

Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

33Across

NOVEMBER 27, 2023

Third-party cookies continue to dominate programmatic advertising because they offer publishers and SSPs higher CPMs and fees while DSPs can easily target, segment, and measure. Paul Bell warns in his recent Admonsters byline, that if we do not.

Segmentation 117

Segmentation Advertisements Advertising 117

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This process will help you understand everything that has been published on your website so you can make an informed choice about how to use it more strategically.

SEO 93

SEO Content Keywords Analysis 93

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

Privacy 112

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 112

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. This allows you to know how well your new content will do before publishing it. It’s time to Generate, Benchmark, and Publish like never before. What does this mean for you?

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Third-party measurement. The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Tools Media 115

Martech

APRIL 5, 2024

When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. For example: Once Universal Analytics services end, new conversions, including goals and ecommerce transactions, will no longer be measured.

API 110

API Analytics Google Marketing Analytics Tools 110

Oktopost

DECEMBER 19, 2023

You heard it here first– You now have the ability to publish X Threads directly within Oktopost. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform. How do you measure X (Twitter) Threads performance?

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

33Across

MARCH 19, 2024

Publishers can now get a detailed view of their supply performances across their Lexicon-enabled partner platforms with the new 33Across Analytics Module via Prebid. The post Measure Identity Analytics Across Supply-Side Partners appeared first on 33Across. The module provides a better understanding of how.

Analytics 62

Analytics Tools Product 62

Martech

FEBRUARY 2, 2023

. “The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, measurement, addressability and data at the IAB.

Marketing Management 112

Marketing Management Privacy Advertising Agencies Ideal Customer Profiles 112

Contently

APRIL 28, 2022

Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways. Measure your content’s effects with metrics and KPIs to summarize their performance for executives since they often want bottom line and summary-type metrics.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

illumin

MARCH 28, 2024

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Publications business models are evolving as costs and realities change for both publishers and readers. Audience-pay models aren’t new.

Paid Search Agency 59

Paid Search Agency Internet Marketing Advertisements Advertising 59

B2B Marketing Directions

DECEMBER 31, 2023

A few days ago, I published a list of my ten most frequently read posts of 2023. I ranked posts based on cumulative total reads, which means that posts published later in the year were at a major disadvantage compared to those published earlier in the year. They just need more time for their popularity to become evident.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65