Sharpspring

SEPTEMBER 9, 2021

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). As email marketers, we’ve all heard cries that “email is dead!” The good news is that email marketing is far from dead.

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Liveintent

DECEMBER 21, 2021

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. The post The future of identity, attribution & measurement appeared first on LiveIntent Blog. It’s time to get ready for the tumultuous time ahead.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Martech

OCTOBER 21, 2022

But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. Read it to understand: Why marketers are changing how they measure email effectiveness How to calculate and track meaningful email metrics Which email metrics resonate with different audiences and why.

Email Campaigns 93

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 93

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Where the focus is.

Privacy 116

Privacy Paid Search Agency Ads Privacy Protection 116

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. Now, many email marketers are wondering how to measure email marketing success. How to guide your team and leadership through these new measures of success.

Open Rate 87

Open Rate Email Marketing Planning Webinar Metrics 87

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Salesforce Marketing Cloud

APRIL 20, 2022

Privacy changes have led to shifts in marketing strategies and investments. Over the past few years, data privacy regulations — such as GDPR, Apple Mail Privacy Protection, and Google’s deprecation of the third-party cookie — have encouraged marketers to adopt a consumer-first, consent-based approach to data collection.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

Privacy Protection 84

Privacy Protection Email Marketing Privacy Work Management 84

Martech

JULY 28, 2023

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Data privacy tools like these can impact your email strategy in unexpected ways: User-controlled features like Apple’s Mail Privacy Protection make it look like an email has more opens than it actually does.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Martech

MARCH 11, 2024

These alternatives aim to balance user privacy with the need for personalized advertising and measurement. It offers a standardized ID usable across various sites and platforms, enhances user identification, respects privacy and consent and complies with GDPR, CCPA and other privacy regulations. Get MarTech! See terms.

Cost per Acquisition 121

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 121

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

Privacy Protection 122

Privacy Protection Paid Search Agency Advertising Agencies Work Management 122

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Not so much. Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. Any time you pull a metric, you’re measuring a point in time. Now you have a reliable opens audience you can use to benchmark your program and fuel your email marketing campaigns—even in the era of Mail Privacy Protection. And that’s it!

Privacy Protection 88

Privacy Protection Privacy Marketing Automation Services Enterprise Management 88

Litmus

JULY 14, 2022

Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates. You’ll find specific details on: Email’s ability to tap into zero- and first-party data to create messages personalized to each subscriber.

Hubspot 103

Hubspot Trends Privacy Protection Advertising Agencies 103

Litmus

APRIL 18, 2024

Measure email marketing performance beyond built-in tools We love to talk about crafting beautiful emails that make our ‘lil email geek hearts happy. So when we asked email marketers what metrics they use to measure performance, imagine our surprise that ROI didn’t top the list (it wasn’t even in the top five.)

Email Marketing 78

Email Marketing Marketing Automation Services Work Management Planning 78

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers? Measure success based on other metrics.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

JULY 8, 2022

We’re excited to add these webmail clients to Litmus Email Analytics , and will continue to measure their impact with email client market share. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple Mail Privacy Protection has gone up—from 52.2%

Privacy Protection 79

Privacy Protection Email Marketing Planning Privacy 79

Litmus

OCTOBER 27, 2021

Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. It’s essential. Personalization and automation are must-haves. While not new, personalization and automation are no longer nice-to-have someday. The time is now.

Privacy Protection 118

Privacy Protection Privacy Budget Programs CMO 118

Martech

APRIL 9, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss.

Privacy 107

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 107

Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online.

Analytics 126

Analytics Privacy Privacy Policies Privacy Protection 126

Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Poll hosted on Litmus’ LinkedIn. AI for personalization.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Martech

JANUARY 26, 2022

For example, marketers are being proactive to changes in the email marketing space by adjusting how they measure performance after Apple’s Mail Privacy Protection shakeup. When it comes to cookies, I’m sure we’ll be just as resilient. Chris Wood, Editor.

Privacy Protection 91

Privacy Protection Marketing Proposals API Privacy 91

Martech

OCTOBER 27, 2021

This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. Conversely, 24% say that don’t plan to make any changes.

Search Marketing 107

Search Marketing Email Marketing Planning Privacy Protection 107

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

OCTOBER 27, 2021

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. Build and implement MPP solutions before late 2022.

Privacy Protection 92

Privacy Protection Work Management Deliverability Privacy 92

Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Instead of focusing on email opens in 2022, publishers should focus on other engagement signals (like clicks) when measuring their email program health and reconsider how direct-sold deals are structured. Apple’s iOS 15.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools Cost per Acquisition CPA 127

Litmus

NOVEMBER 16, 2021

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). How can email inform your marketing strategy? Here’s why: Email marketing captures first-party data.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

illumin

FEBRUARY 8, 2024

According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change. The future of targeting relies on consent-gathered information and privacy-protected profiles.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Liveintent

FEBRUARY 28, 2023

Measure engagement over views. As a result, viewability can be tough to measure on this channel. Not to mention, recent changes like Apple’s Mail Privacy Protection have rendered email opens obsolete. These IDs are also easy to use with any major buying platform like The Trade Desk, DV360, and MediaMath.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Liveintent

SEPTEMBER 28, 2021

Apple’s Mail Privacy Protection (MPP) will, over time, impact impressions and metrics derived by impressions: Impressions will increase CTR will decrease CPM will decrease Post-view conversions will increase. So far we have seen MPP impact roughly 2% of advertising spend on our platform.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. But the new feature had many asking: How do we measure newsletter engagement? New ways to measure impact with ease.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Porch Group Media

FEBRUARY 2, 2022

How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable. Learn what metrics you should be measuring in 2022.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

DAGMAR Marketing

NOVEMBER 20, 2023

Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. Ad Reporting: Google Analytics collects info according to cookies and your measurement settings.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Litmus

NOVEMBER 23, 2021

What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing? Cliff : As email experts, we should be moving our partners and our enterprise into different measurements, different KPIs, and getting more crystal clear on things like what’s the cost per email.

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82