Vision Edge Marketing

MARCH 23, 2021

Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. Select the right measures. Integrate these measures to report on performance using scorecards and dashboards. Competitiveness.

Product 217

Product Paid Search Agency Advertising Agencies Marketing Proposals 217

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Seismic

FEBRUARY 22, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. What does it mean to measure success?

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running. Contact us today.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Marketing Insider Group

MARCH 28, 2023

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Pinpoint your ideal customers. Work across channels. Offer incentives.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. This is another best practice pulled from… pretty much any marketing strategy ever. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. This helps you easily identify such content and track and measure its performance.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Full Circle Insights

FEBRUARY 6, 2024

Find more information regarding Campaign Attribution Best Practices from Full Circle Insights | Marketing Performance Measurement. Want to learn more? Contact us to discuss this in more detail.

Full Circle Insights 52

Full Circle Insights Practices Campaigns Best Practices 52

Martech

OCTOBER 30, 2023

This article is a practical guide that explores the evolution of personalization and the complexities it presents. Dig deeper: The ROI of personalized experiences: Audience measurements Orchestrating personalized experiences end-to-end across touchpoints also improves customer journeys. But wait, there’s more! Get MarTech!

Personalization 125

Personalization Practices Allocation Enterprise Management 125

SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

Newsletter 110

Newsletter Top of Funnel Peer-to-peer Planning 110

The Point

JULY 30, 2020

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet. Make sure you can measure the blog’s contribution. For more comprehensive social media measurement, consider a solution like Oktopost.). The post 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand appeared first on The Point.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. It’s about driving measurable results for your business.

Social Media 118

Social Media Media Analysis B2B Sales 118

Marketing Insider Group

DECEMBER 8, 2021

In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. Set quantifiable and measurable monthly and quarterly business goals. How do you measure that success if you do not have the staging posts by which to gauge your performance or progression?

Practices 298

Practices Tips Business Emarketing 298

Engagio

FEBRUARY 13, 2023

A guide to empower digital B2B marketers with proven best practices to measure advertising efforts and demonstrate stronger ROI. The post Modern B2B Advertising Measurement appeared first on Demandbase.

Advertisements 62

Advertisements Advertising DemandBase B2B 62

Search Engine Journal

FEBRUARY 19, 2021

Learn best practices to measure the success of local marketing during unpredictable events. The post 7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman appeared first on Search Engine Journal. Local search changes significantly in times of crisis.

Practices 70

Practices Best Practices Search Marketing Marketing 70

Vision Edge Marketing

DECEMBER 20, 2018

Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. The challenge is less about quantity and more about the quality of your measures, metrics and KPIs .

Planning 170

Planning Work Management Marketing Management Paid Search Agency 170

Onalytica B2B

AUGUST 17, 2017

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy.

Paper 0

Paper Practices Work Management Emarketing 0

Genroe

MARCH 13, 2024

Master the art and science of measuring customer experience in this game-changing guide. The post 8 Essential Customer Experience Metrics and Best Practices (2024) appeared first on Genroe | Customer Experience | Net Promoter Score. Unlock the secrets of CX success!

Practices 52

Practices Best Practices Promotion 52

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Is it, in fact, even possible to measure happiness? . Stop measuring the wrong things. Both are much talked about and sought after but rarely measured properly or even understood that well. Using a Customer Satisfaction Score (CSAT) is common practice, but its success is not just about finding out what a customer thinks.

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? By measuring the right metrics. We tend to romanticize writing for the web, but good content is the result of a measurable process. This is the power of Ahrefs Webmaster Tools!

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Salesforce Marketing Cloud

MAY 31, 2023

I say it’s all about avoiding judgment and tapping into your natural curiosity with the following sales and marketing alignment best practices. What might this look like in practice? And remember, when asking your questions, to practice active listening : Listen to understand, not just wait your turn to speak. Entertainment Inc.

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Martech

JULY 7, 2022

For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.

Lead Ranking 111

Lead Ranking Marketing Attribution Mobile Advertising Marketing Mix 111

Marketing Insider Group

MAY 6, 2019

Digital marketing is an extremely fast-paced industry, and techniques, technology, and best practices are changing all the time. The post How to Scale Your Content Marketing For Measurable Business Growth appeared first on Marketing Insider Group. It’s vital that as your business grows, you also scale your […].

Planning 202

Planning Content Marketing Business Content 202

BenchmarkONE

SEPTEMBER 14, 2022

Establish key performance metrics to measure. Track content adoption and usage within the sales team and measure performance. With any of these programs and strategies, you need the ability to measure your results to prove what is working best for your operations — clear through the entire marketing and sales funnel combined.

Sales Management 60

Sales Management Top of Funnel CMS Development Marketing Automation Services 60

ClickZ

FEBRUARY 9, 2023

The implementation of regulatory and technological changes has resulted in a series of systemic shocks, fundamentally altering the approaches to target, measure, and attribute advertising. Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use.

Advertising Agencies 95

Advertising Agencies Advertisements Advertising Paid Search Agency 95

SmartBug Media

OCTOBER 11, 2023

Because you’ll be competing with every other brand out there, you must be ready to reach your customer base during BCFM without any deliverability hiccups which is why we created this article that shows you the best email deliverability best practices. Act: All e-commerce marketers know the job isn’t done after you hit “send.”

Deliverability 59

Deliverability Practices Best Practices Domain 59

Digilant

OCTOBER 21, 2021

By adhering to the four best practices below, marketing leaders can maximize ROI despite smaller budgets and achieve quantifiable results that satisfy C-suite demands. . Measuring marketing ROI should always be done with metrics and KPIs that are directly tied to larger organizational objectives.

ROI 52

ROI Marketing Budget Practices Allocation 52

Launch Marketing

SEPTEMBER 16, 2020

With the introduction of the digital age, we have seen a rise in the number of marketing channels, tactics and strategies you can use to target your audience and an increase in the tools we use to measure the success of campaigns. The post Part 2: How Do Your B2B Data Analysis Practices Measure Up?

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

SmartBug Media

APRIL 26, 2023

But what are the best practices to get opens, clicks, and conversions? In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign. Measure your results. Start with a compelling subject line. Make sure your calls to action are crystal-clear and easy to tap.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Martech

JUNE 13, 2022

Or is it possible to measure the performance of your marketing, including the parts you can’t see? One of the allures of digital marketing was that much, if not all, activity could be tracked and measured. It’s hard to talk about measuring the customer journey without talking about the customer themselves. The fog of marketing.

Marketing Attribution 113

Marketing Attribution Touchpoints Dwell Privacy 113

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

Social Media 110

Social Media Practices Media Best Practices 110

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. I covered two of these challenges in previous posts ( here and here ).

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Blue Flame Thinking

SEPTEMBER 25, 2023

Deploying double opt-in practices (so the user confirms their email address after they subscribe) helps prevent automated spam bots from ending up on your lists. Remember to consider your strategy and goals, as it’s important to measure what matters to you. Hosting webinars and events can be a good way to gain new readers.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

TrustRadius Marketing

MARCH 11, 2022

For students who need to spend more time practicing a concept, online exercises and curriculum can also help them work at their own pace and still keep up with their peers. Medical simulation technology is allowing students of some of the most complex topics to exist to practice their skills in safer ways. Effective Assessments.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Only B2B

JULY 29, 2021

If you are still pausing, pondering, and guessing the answer to this question then it’s time to refine your measurement criteria or techniques. To measure the effectiveness of emails, whether they are setting up an expectation or not, the best way is to track the bounce rate of the corresponding landing pages where your emails are linking to.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

SendGrid

MARCH 28, 2023

The post How to Measure Virtual Event Success appeared first on SendGrid. Your virtual event was a success. Show stakeholders and leaders how your virtual events contributed to crucial metrics and overall value.

Practices 78

Practices Best Practices Email Marketing Marketing 78