Remove measurement portal
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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you.

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How Modular Design Saves Time for Service Agents – and Customers

Salesforce Marketing Cloud

So, when a security tech company had an issue with its member portal being difficult to navigate, it was an opportunity to rethink the design. Working with Kander Consult , the company recreated its portal to have a modular design. Instead of updating the existing system, they created a new portal using Lightning Web Components.

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Driving Success Through Metrics

SmartBug Media

To sustain a customer success strategy, companies must measure self-reported customer data against customer acquisition, upsell, and churn rates to determine where and when to allocate resources. Retention rate : Measure the percentage of customers retained over a specified period. How effective are your upsell strategies?

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Is ABM a One-Hit Wonder?

ANNUITAS

In what could be called in classic early 2000’s style, ‘Customization Gone Wild,’ portals burst onto the scene with options for marketers to create a custom experience for customers or high value prospects. We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? They would be everywhere.

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Old B2B Marketing Tactics that Still Work Today

Navigate the Channel

The business landscape of 2023 has changed immensely from the previous year – perhaps more quickly and definitively than any year over year measurement before it. Today, as communication portals have been invented and streamlined, the inside sales rep gig has expanded – but the essentials of the position remain the same.

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Are You Targeting The Right People on Your Social Media?

Navigate the Channel

They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics. ” These virtual platforms offer you a chance to grab and hold the attention of your audience, ultimately converting it into measurable sales.