ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

JUNE 7, 2016

At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. If no response, the lead goes back to PointClear or the internal business development team for rescheduling. What kind of accountability measures are in place?

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Biznology

FEBRUARY 2, 2017

For a complete education in measurement, and tools for getting a seat at the table, look to her Resources pages at VisionEdgeMarketing. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade. Laura Patterson is one of the smartest and most forward thinking people in B2B marketing. How satisfying.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Onalytica B2B

FEBRUARY 24, 2016

2) The relationships formed and activities conducted on social media are measurable, predictable data points that marketing and sales must use in their daily work flow to generate revenue. Quantifying and measuring social media relationships is not intuition and guesswork. PointClear. PointClear PD. That’s it. Nimble LLC.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

ViewPoint

JULY 26, 2018

As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline. You may also like: How to Measure Podcast Contributions to Revenue. The artwork from the podcast program will be used in the blog article. Social media.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

JUNE 28, 2018

Measure what matters. Measure what matters. Note that on average, sales reps only qualify about one third of the leads they are provided—so close rates measured against delivered leads are often less than 10%. It’s simple—measure what matters. Not 50 things. Just three: Agree on your market, media and message.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

ViewPoint

DECEMBER 9, 2010

For an in-depth look at the concept that sales benefits from receiving fewer, more highly-qualified leads, I encourage you to download the PointClear white paper, Why Your Sales Force Needs Fewer Marketing Leads.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

FEBRUARY 7, 2012

Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing. Using marketing analytics expertise and processes, we learned quickly that there was one variable that was more important than any other: job title.

Lead Ranking 120

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring 120

ViewPoint

JULY 14, 2015

Our good friend— Matt Heinz , founder of Heinz Marketing—starts us off: It can be really difficult for organizations to not only measure what’s working, but to also “re-rally the team” (sales, marketing, product, or all of the above) as findings point to slight, and perhaps frequent, direction changes. Rich Wilson.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

MLT Creative

MARCH 14, 2011

Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. Failure to measure what matters. Dan McDade of PointClear gives his three tips to help bridge the gap between sales and marketing. § Failure to measure what matters. Focus on quantity instead of quality.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads B2B Sales PointClear 40

Varicent

APRIL 19, 2018

For example, if you're going to do lead generation and work with sales, you want crisp handoffs that can be measured in an objective way. Attributes that can be measured and explicitly agreed upon are key. Both teams need to be measuring everything. If you can't measure it, you probably shouldn't be doing it.

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65

ViewPoint

JULY 11, 2011

One answer includes applying, tracking and measuring best-practice sales lead management processes.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

JANUARY 21, 2012

The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Published in 1999; still my favorite book on display advertising- choosing mediums, research, targeting strategies, tools, and measurement. Web Analytics and ROI Measurement. Brian Carroll. Social Media.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ViewPoint

FEBRUARY 7, 2018

While most people wouldn't quibble with the above reality, many still measure marketing success based on the cost per lead. Not only does this single-criteria measurement perpetuate the downward spiral represented by most companies’ poor sales results, it also reduces ROI on short- and long-term marketing and sales investments.

Cost per Lead 245

Cost per Lead Cost Lead Ranking Lead Scoring 245

MLT Creative

MARCH 1, 2011

Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. Knoxville, TN: This one-day conference will teach both experienced social media practitioners as well as newbie’s how to evaluate measure and track its importance to a business’ revenue.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

ViewPoint

FEBRUARY 2, 2012

When PointClear engages with marketing and sales executives at technology, healthcare and BPO services companies with complex offerings, the primary objective of our sales lead generation, lead qualification, and lead nurturing services is to help them close more deals at higher deal sizes. Data tracking, aggregation and measurement.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

Paul Gillin

FEBRUARY 2, 2012

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. McDade is particularly critical of the cost-per-lead (CPL) metric that is commonly used to measure marketing effectiveness. Once they’re convinced, they’re all in.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. The topic is ROI measurement of Marketing initiatives. and provides a closed loop system for measurement. 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Everyone is scrambling to count, measure, monitor and calculate what’s going on in the hope of understanding why. Improve Your Tweets Using HootSuite’s Twitter Stats - Sazbean , July 19, 2010 An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. PointClear (4).

Ning 40

Ning Paid Content Facebook Sales Management 40