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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. On the contrary—to maintain healthy email deliverability, you must: Avoid emailing people without permission and purchasing email databases. The two email providers will enforce the new email deliverability rules across both platforms. “A

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Social Media Hacking: How to Protect Your Account

Oktopost

Phishing Attacks. There are a few ways to mitigate the potential human error: Use a social media management platform with unique logins and permissions to prevent too much access to administrator privileges. Phishing Attacks. According to statistics by APWG , more than 23% of phishing attacks take place on social media.

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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam.

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7 Golden Principles of Protecting Your Data in the Cloud

Valasys

Ensure access is as secure as possible Despite the fact that your cloud provider should have robust defenses in place to protect their cloud infrastructure you should also further reduce the risk of data being compromised with your own security measures. Are you fully compliant?

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Practical Cybersecurity for Marketing Agencies

ActiveDEMAND

Use granular permissions. Your security against phishing is only as strong as your most gullible employee. Having employees store files locally should only ever be a temporary measure when they’re on the road or working with large size files like HD video editing.

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5 Key Elements of Customer Data Privacy

Martech Advisor

In a world where information theft is rampant, it’s critical for CMO’s to work closely with IT teams to ensure the right cyber-security measures are being taken: Make use of an HTTPS protocol on your website - the security feature encrypts website data, protecting information that users share on it.

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Why we care about email marketing: A marketer’s guide

Martech

Permission and privacy regulation. Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. Permission is essential. “Opt in” is a legal requirement in most countries to get subscriber permission before sending marketing or other commercial email.