Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. Rule #1: Give People a Reason to Share.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. Content engagement rate.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Marketing Insider Group

OCTOBER 14, 2020

Whether they are in sales, marketing, HR, customer support, operations, even legal and finance, every employee has a pulse on the goals of your company, the pains of your customers, and the challenges of their peers. Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

SmartBrief - Marketing

MARCH 7, 2024

Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Seismic

FEBRUARY 6, 2024

Evaluating vs. measuring sales performance The words ‘evaluating’ and ‘measuring’ are often used similarly when referring to sales performance. Both are equally important for sales leaders to focus on, but evaluating performance and measuring performance are two different things. Let’s dive in.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Salesforce Marketing Cloud

MARCH 28, 2022

In our new world of work, execs know they have to embrace the proverbial cat running across the computer keyboard or the sticky toddler waddling in the background of a video call. But that is not enough when it comes to workplace happiness. Bureau of Labor Statistics continually reports record-breaking numbers of employees quitting their jobs.

Work Management 98

Work Management Peer-to-peer Training Paid Search Agency 98

Vision Edge Marketing

JANUARY 24, 2023

The seven beliefs and behaviors that growth leaders share,” revealed the following results: Growth leaders across the C-suite are 70 percent more likely than peers to have growth as their top priority. Growth is going to be challenging according to the recent Business Roundtable survey. And does having one make a difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Convince & Convert

SEPTEMBER 30, 2021

Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Seismic

MARCH 28, 2024

Clear objectives If you don’t measure it, you can’t track it. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals for coaching sessions provides clear direction and focus. According to Gartner , managers who understand how to be a good coach can help individuals increase performance by as much as 8%.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Content Marketing Institute

SEPTEMBER 3, 2018

When putting your measurement program in place, start by deciding how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis. When putting a measurement program in place, start by deciding how frequently you’ll collect data. How to track basic KPIs.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Webbiquity

JUNE 20, 2023

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Martech

FEBRUARY 13, 2024

It’s now widely accepted that what users value in these short-form video channels is not high-end content from brands but authentic content from their peers. Measure creator content performance. Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships.

Advertising Agencies 91

Advertising Agencies Peer-to-peer API User-Generated Content 91

Webbiquity

FEBRUARY 5, 2021

At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon. Image credit: Yelp. What is Conversion Optimization? Develop strong positioning.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Vision Edge Marketing

FEBRUARY 27, 2024

Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias. An echo chamber is an excellent metaphor for the concept of confirmation bias. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Zoominfo

JANUARY 27, 2019

In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Word-of-mouth may seem purely consequential—you sell great products, so your customers talk about you to their peers. Think about the last book you read or television show you watched. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Marketing Insider Group

DECEMBER 20, 2022

How do you measure lead generation ROI to show your boss that your efforts are paying off and contributing to the bottom line? Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

InsightSquared

JULY 10, 2019

Plus, there was a lack of consistency across teams in terms of the reporting format and selection of data and metrics for measurement. Step 3: Peer-to-Peer Testimonials: . As I saw adoption start to pick up, I reached out to the super users for peer-to-peer testimonials. Four years ago, I was in the same boat.

Peer-to-peer 153

Peer-to-peer Paid Search Agency Training Resources 153

Vision Edge Marketing

NOVEMBER 2, 2021

Don’t see their peer group doing it or their peers are doing something different. Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. Customer acquisition and retention often depend on new solutions. Why People Balk at Change. Don’t know how to try.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

Heinz Marketing

FEBRUARY 1, 2024

Reflection of the past is a key piece to how we look at and shape the future. The ability to do it effectively, however, can be the pivotal factor in what makes future goals and planning successful. Here are five key advantages of effective reflection. This self-awareness is crucial for personal development and career growth.

Peer-to-peer 89

Peer-to-peer Business Thought Leadership Planning 89

Litmus

APRIL 23, 2019

But what exactly should you measure? Fewer than half (46.7%) can measure their email marketing return on investment. Fewer than half (46.7%) can measure their email marketing return on investment. And less than 28% of brands can measure subscriber lifetime value. However, after that, visibility diminishes quickly.

Email Marketing 78

Email Marketing Peer-to-peer Planning ROI 78

Martech

NOVEMBER 18, 2021

Referring to a separate McKinsey study , Khetan highlighted the importance successful businesses placed on technology: “The top performers — people who outperformed their peers by 20% or more in the last year during the pandemic — bet on data and technology. One obvious catalyst for this was the COVID-19 pandemic. Image: Gartner and Tealium.

Peer-to-peer 132

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 132

Vision Edge Marketing

AUGUST 17, 2021

All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. Winning at a triathlon if you don’t know how to ride a bike or swim is quite a challenge.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. Don’t worry. This post is about bringing back the basics.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Marketers know that finding ways to increase customer engagement is good for the bottom line. That’s because loyal customers are more likely to buy again, and buy more than before.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Bound360

NOVEMBER 6, 2018

Business management consultant Peter Drucker is often attributed with the saying “you can’t manage what you can’t measure.” In this post, we’ll pull from our report State of Personalization for Destination Marketers , so you can see how you measure up to your peers. They are: eNewsletter SignUp.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40

Hinge Marketing

MAY 22, 2023

What has not changed is perhaps the most valuable portion of the study—analysis of what the fastest growing firms do differently than their slower growing peers. The High Growth firms are growing over 5 times faster than their Low Growth peers. Talent By several measures High Growth firms invest more in their marketing and BD talent.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Oktopost

NOVEMBER 12, 2020

Don’t forget to add UTM tags to your URL, so you can measure and evaluate how effective is your product page in terms of traffic. Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Heinz Marketing

APRIL 14, 2022

CMOs must develop close relationships with their functional peers, such as the CFO and CSO to drive alignment around growth and customer experience with a common C-suite KPI dashboard. HINT: If you are not measuring customer lifetime value, start Now! The CMO should partner closely with key functional peers. More on that below.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Digital B2B Marketing

APRIL 2, 2013

Peers, consultants and analysts will provide their input. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? Measure the impact of your overall marketing mix using sophisticated statistical models. The solution isn’t simple.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Zoominfo

APRIL 19, 2023

Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130