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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. Successful companies like Amazon exemplify the power of Measure, Test, Measure. Not all measures and metrics are created equal.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set Clear Goals Goal setting is an important practice for measuring marketing success as it provides a clear roadmap to achieving desired outcomes. Make sure your goals are measurable.

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4 Ways To Measure Brand Awareness

Marketing Insider Group

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Brand awareness drives organic traffic, conversions, and sales.

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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

With this level of investment, it’s becoming increasingly important to be able to measure the value of your data analytics investments. Let’s explore two measures any size company can employ, and some examples of how tracking and improving each measure benefits your business and proves the value of existing and new investments: Cycle time.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. How do you measure it? How to influence organization-wide lead generation strategy change. A shift is occurring for B2B Marketers. But as a B2B Marketer, what does engagement mean?

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Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

On the other end of the spectrum, organic search is not yielding ideal results for marketers. As marketers begin to struggle with both paid and organic search, previous research indicates that their lack of budget and resources may be contributing to the issues. Total year-over-year visits fell 9.7%

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How to Measure the Value of SEO

Top Rank Marketing

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

In this guide, we will show you how to elevate your sellers’ results and provide you with insights and tips that will also benefit the rest of your customer-facing organization. How to measure your sales engagement efforts. You will learn: What sales engagement is. Effective communication techniques. How to build an effective cadence.