Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

Social Media 174

Social Media ROI Media Brand Identity 174

Marketing Insider Group

JULY 7, 2020

Account-Based Marketing (ABM) is when you target prospects by identifying a point of contact within an organization that you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of services to the account. As you set these objectives, consider how they play into your ROI.

Account Based Marketing 308

Account Based Marketing ROI ABM Budget Programs 308

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 135

ROI Process Personalization Lead Ranking 135

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. SEO (15% weight): Organic traffic to pages. Here are a few of my main takeaways.

ROI 114

ROI B2B Work Management Guidelines 114

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 104

ROI Top of Funnel Work Management Advertising Agencies 104

Marketing Insider Group

AUGUST 13, 2018

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. The post How to Define and Measure the ROI of Content Marketing? Or, two, focusing […]. appeared first on Marketing Insider Group.

ROI 279

ROI Content Marketing Content Marketing 279

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI Organization Top of Funnel B2B 62

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Martech

NOVEMBER 4, 2021

As a result, customer experience with content is a top metric of success in many marketing organizations. She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience. How to measure content marketing ROI and ROE. Click here to download!

ROI 143

ROI Content Marketing Planning Gartner 143

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Be conservative and allocate 25-30 percent of your overall marketing budget for trade shows, especially if you couldn't track ROI before. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Every organization embarking on an advocacy program should recognize the importance of metrics.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” That content also unlocks one of your most important marketing channels: organic search. Cracking the ROI code on search.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. The most impactful KPIs aren’t just magically measured by Google Analytics. Then, measure the key drivers that attract the right audience to your content. So where do you start?

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

KoMarketing Associates

JUNE 2, 2020

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it. Marketers’ Shift Toward More Personalization.

ROI 156

ROI Studies Personalization Touchpoints 156

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. While the industry is booming, and content is king for many organizations the world over, company leaders and financial stakeholders are searching for ways to buckle down and weather today’s uncertain economic market conditions.

ROI 124

ROI Brand Identity Branding Top of Funnel 124

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. What Are The Best Metrics To Measure Content Marketing ROI? Increase in organic traffic and clicks.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M Her team also uses various custom Inbox Views to organize incoming messages. “In

Social Media 100

Social Media ROI Work Management Marketing Management 100

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. The goals you set need to be measurable. You need to define the key metrics you will track to measure the campaign’s success.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. Instead, plan and organize your layout to maximize user experience. Therefore, mobile optimization is critical to maximizing your email marketing ROI. The following tips can help improve your email marketing results and grow your business.

ROI 103

ROI Email Marketing Marketing & Strategy Marketing Strategy 103

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Your efforts, campaigns, and strategies are all trackable and measurable. How and what you measure should align with the goals in your content strategy. And is it working?

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

SmartBug Media

JUNE 3, 2021

It’s a question we get all the time, because organizations want to ensure they aren’t wasting money in areas of the business that aren’t bringing money back into the organization. That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

SocialPilot

FEBRUARY 11, 2024

Analyze influencers for a balanced mix of sponsored and organic content, seeking authentic engagement. Organic vs. Paid: What’s really driving our wins? ROI roundup: Are influencers giving us the mileage we need across all platforms? Who’s turned their influencer magic into measurable actions (sign-ups, sales) for brands?

Sales Management 90

Sales Management ROI Planning Work Management 90

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI. 71% of B2B organizations collect buyer signals, but over half fail to operationalize the data – according to Gartner.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DiscoverOrg

APRIL 20, 2017

When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. These are still great ways of predicting how an organization will perform, especially when entering a new market or rolling out a new product for feature.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Adobe Experience Cloud Blog

OCTOBER 11, 2018

But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? We dug into the data to analyze the characteristics of high ROI marketing teams.

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. times their investment for organic, paid, and brand-owned channels.

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

If this is the case, why do so few of us measure the real impact of these initiatives? While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Harder to measure, but still contribute to your ROI. Measuring Engagement During Your Event.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Webbiquity

APRIL 5, 2023

Digital Asset Management (DAM) Software is a centralized platform that enables a business to efficiently store, organize, manage, retrieve, and distribute digital assets. In addition, DAM helps organizations streamline their digital marketing processes, increase efficiency, and maintain brand consistency.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. That’s why measuring campaigns is so important for the B2B marketing strategy.

Inbound Marketing 98

Inbound Marketing ROI Sales Qualified Leads Lead Ranking 98

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. This is only a content summary.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Porch Group Media

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Michelle: What have been some of your challenges with measuring outcomes? Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. We really started to measure that first and communicate that within the organization.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52