Marketing Insider Group

JANUARY 4, 2023

When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing. Let’s face it; digital marketing solves the Offline marketing complexities that many smaller marketing organizations are not set up to solve. Simple, but not easy. 20% off, $99 off.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. This type of thinking and planning fall into the realm of the upstream. You will need measures and metrics for both as well.

Lead Ranking 292

Lead Ranking Lead Scoring Planning Work Management 292

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. Embracing this perpetual journey ensures that the organization remains aligned with its customers and delivers sustained value. The published research has compared customer-centricity laggards to their counterparts.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. Question : Why don’t organizations map their processes?

Process 229

Process Optimization Work Management Marketing Management 229

Vision Edge Marketing

APRIL 26, 2022

Well-designed performance management dashboards serve as a performance measurement vehicle and provide insights into areas where improvements can be made and to direct decisions and future planning. There are several factors that can impact the success of developing and deploying an actionable performance measurement dashboard.

Work Management 223

Work Management Marketing Report Paid Search Agency Planning 223

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? bringing in the social team at the beginning of campaign planning instead of at the end.) Keep the social team top of mind always.

Social Media 138

Social Media ROI Media Cross-Selling 138

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Here are a few findings from the research: Measuring Performance is Difficult.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Marketing Insider Group

AUGUST 2, 2021

Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Brands can benefit from focusing on objective measures and factors they can control. Plan for Scenarios. Scenario planning originated in the U.S. Here’s how to do it. Quick Takeaways.

Planning 359

Planning Work Management Marketing Management Allocation 359

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. How are content marketers measuring results and proving value? Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Quantity still matters.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

NOVEMBER 30, 2021

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Brand awareness drives organic traffic, conversions, and sales.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Martech

MARCH 29, 2024

Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people. Why do some organizations realize results like these from applying agile methodologies while others simply engage in theatrics?

Planning 121

Planning Business Work Management Word of Mouth 121

Vision Edge Marketing

FEBRUARY 21, 2023

a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. This same concept applies to organizations of all kinds. Organizations must do the same. Welcome to What’s Your Edge? – Tastes change.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Ranking 234

The Forward Observer

MARCH 1, 2024

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. When sales knows what marketing is doing, and vice versa, efforts organically become more aligned. Having a plan to measure your success is a crucial sales enablement best practice.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. How confident are you with your team’s readiness for change?

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

Vision Edge Marketing

JANUARY 17, 2023

By tracking, evaluating, and reviewing performance along the way, your business can: identify areas for growth and development, foster a culture of measurement and accountability , and f acilitate alignment between the organization’s customer-centric business outcomes and your various functions objectives. .

Work Management 175

Work Management Paid Search Agency Planning Course 175

Vision Edge Marketing

APRIL 13, 2021

While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? Can you answer these questions for your organization? Market Share is a Measure of Your Competitiveness. Create a plan tied to specific market share targets.

Planning 215

Planning Marketing Management Allocation Paid Search Agency 215

Marketing Insider Group

SEPTEMBER 1, 2020

Agile software development teams measure their progress by delivering useful features and functionality. The Agile Manifesto , in fact, explicitly values “working software” as “the primary measure of progress.” How do we accurately measure the progress of other kinds of Agile teams? Start with Strategic Agile Planning.

Planning 244

Planning Work Management Marketing Management ROAS 244

Webbiquity

DECEMBER 19, 2023

. #9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Here’s a 10 step process to create a social media marketing plan that will produce measurable results. #8:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Convince & Convert

JANUARY 31, 2024

Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Planning is one of the most important factors for success in your social media marketing initiatives. This way, you organize your content, avoid duplication, and maintain consistency across your projects.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. After all, before you can make a plan, you have to know as much as you can about who you are trying to target.

Planning 118

Planning Allocation Process B2B Marketing 118

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. Your vision can transform into reality with a well-thought-out strategic roadmap and a detailed plan of action for implementation.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy. Download now!

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Martech

DECEMBER 18, 2023

Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision. The post Breaking down data silos: Overcoming obstacles and planning for the future appeared first on MarTech.

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Marketri

APRIL 17, 2024

Rather than waste budget on disconnected, arbitrary, reactive tactics, they want experienced marketing professionals to develop a cohesive, strategy-led marketing plan that aligns with their business goals. As Tony Catalfomo, president/CEO of EDT, told me, “I need marketing to measure performance and grow the business.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Tiecas

APRIL 5, 2024

( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that? Why Document Your Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Martech

MARCH 11, 2024

Link Google Analytics accounts to organizations. With this update, organization details are now part of the accounts list in the Admin API, creating a direct connection between the existing Admin API and the new Google Marketing Platform Admin API. Why we care. Admin update.

API 109

API Doubleclick Google Marketing Analytics Tools 109

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. When you define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your SEO content audit, you set yourself up to have direction, purpose, and measurable outcomes.

SEO 93

SEO Content Keywords Analysis 93

Salesforce Marketing Cloud

APRIL 10, 2024

The world of data and artificial intelligence (AI) is constantly evolving, making it challenging for organizations to keep up, or even get started. In fact, 94% of business leaders believe their organizations should be getting more value from its data. It’s equally important to foster a data culture within your organization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Marketing Management 59

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid. First launched by The Trade Desk, UID 2.0

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. The strategies should be realistic, measurable, and time-bound to ensure effective execution. The strategies should be realistic, measurable, and time-bound to ensure effective execution.

Planning 97

Planning Allocation Business SWOT 97

Top Rank Marketing

MARCH 25, 2024

In B2B, marketing goals are often more granular and incremental compared to simply generating an instant sale, so measurement is nuanced. It should be planned and crafted with these distinct priorities in mind. Optimize and measure for a diverse range of conversion outcomes.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Trade Press Services

APRIL 1, 2024

As such, when organizations invest in their workforces, they also invest in business growth. Every business needs clearly defined goals as part of its strategic plan for growth. This can take the form of a company mission, vision , or strategic planning. Make a plan to manage and embrace change. Arentz advises.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Martech

FEBRUARY 12, 2024

It was planning time. Measurement management. Because marketing must prove itself as a contributor to the business daily, knowledge of marketing measurement is a must. Some of the skills she may find missing can be bought from outside agencies, but which one should she buy versus grow inside her organization?

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

Launch Marketing

DECEMBER 6, 2023

eBook: B2B Marketing in a Downturn This year included economic ups and downs and in those uncertain economic times, it is essential for organizations to double down on the efforts that help keep the business going. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

Resources 136

Resources B2B Marketing Planning B2B 136