Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. The digital transformation has enabled organizations to increasingly focus on achieving AdvEx.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Vision Edge Marketing

FEBRUARY 13, 2024

When we’ve been asked how advantageous excellence and operational excellence differ, we compare them in terms of focus, principles, goals and measures. Adaptability : The ability to iterate allows organizations to adapt to evolving market conditions and customer preferences, ensuring your organization stays relevant and competitive.

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. If you haven’t already done so, define and track measures, metrics, and KPIs that are aligned with your business outcomes.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Vision Edge Marketing

APRIL 4, 2023

With this level of investment, it’s becoming increasingly important to be able to measure the value of your data analytics investments. Let’s explore two measures any size company can employ, and some examples of how tracking and improving each measure benefits your business and proves the value of existing and new investments: Cycle time.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. Well, it differs by organization.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. Embracing this perpetual journey ensures that the organization remains aligned with its customers and delivers sustained value. The published research has compared customer-centricity laggards to their counterparts.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

KoMarketing Associates

AUGUST 25, 2021

On the other end of the spectrum, organic search is not yielding ideal results for marketers. As marketers begin to struggle with both paid and organic search, previous research indicates that their lack of budget and resources may be contributing to the issues. Total year-over-year visits fell 9.7%

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

Vision Edge Marketing

FEBRUARY 21, 2023

a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. This same concept applies to organizations of all kinds. Organizations must do the same. Welcome to What’s Your Edge? – Tastes change.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Marketing Insider Group

NOVEMBER 30, 2021

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Brand awareness drives organic traffic, conversions, and sales.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Your efforts, campaigns, and strategies are all trackable and measurable. How and what you measure should align with the goals in your content strategy. What Will Your Measure?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

KoMarketing Associates

JUNE 14, 2023

This is followed by measuring and proving return-on-investment (40%), delivering quality leads (37%), and producing quality content (36%).­ Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023. After a negative experience, most customers (62%) stated that they told others about the incident.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Marketing Insider Group

JANUARY 9, 2023

How is it measured? Over 55% of websites don’t receive organic traffic because they don’t have backlinks. Optimizing your website’s domain authority is as easy as understanding, measuring and taking simple steps to improve. Did you know that over 55% of websites don’t receive organic traffic because they lack backlinks?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. Question : Why don’t organizations map their processes?

Process 229

Process Optimization Work Management Marketing Management 229

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. You will need measures and metrics for both as well. Measures associated with engagement, influence and pipeline inform your downstream success.

Lead Ranking 292

Lead Ranking Lead Scoring Planning Work Management 292

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Measure social data among other marketing metrics to show impact. Last, how do you want other teams to work with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Insider Group

MAY 30, 2023

In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set Clear Goals Goal setting is an important practice for measuring marketing success as it provides a clear roadmap to achieving desired outcomes. Make sure your goals are measurable.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Marketing Insider Group

JANUARY 4, 2023

When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing. Let’s face it; digital marketing solves the Offline marketing complexities that many smaller marketing organizations are not set up to solve. Digital measurement is constantly evolving.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. When sales knows what marketing is doing, and vice versa, efforts organically become more aligned. Having a plan to measure your success is a crucial sales enablement best practice. And that requires sales enablement KPIs.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Vision Edge Marketing

FEBRUARY 16, 2021

It’s still the top mandate for every organization. Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth. Second test.

Planning 190

Planning Work Management Paid Search Agency Marketing Management 190

Vision Edge Marketing

APRIL 26, 2022

Well-designed performance management dashboards serve as a performance measurement vehicle and provide insights into areas where improvements can be made and to direct decisions and future planning. There are several factors that can impact the success of developing and deploying an actionable performance measurement dashboard.

Work Management 223

Work Management Marketing Report Paid Search Agency Planning 223

Vision Edge Marketing

MAY 16, 2023

Business-to-business(B2B) success is measured by growth. Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. And for most organizations, that means close to, or above, an 80% retention rate.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Vision Edge Marketing

FEBRUARY 28, 2023

Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. There are two important ways in which operational excellence creates a culture of excellence within organizations.

Work Management 172

Work Management Planning Marketing Management Customer Satisfaction 172

Martech

MARCH 14, 2024

Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience. After all, if you can’t confidently measure it, how do you know if your efforts are improving it?

Conference 93

Conference Digital Transformation Sample Touchpoints 93

Ahrefs

MARCH 7, 2024

To organize things a bit, we’ve organized the metrics into eight categories. This type of metric measures the efficiency of … Read more › Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it.

Content 109

Content Efficiency Marketing Organization 109

Oktopost

JANUARY 8, 2024

Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Explore Our Recommended Dashboards Don’t know where to start when it comes to measuring the impact of social on your organization?

Opt-out 125

Opt-out Curation Opt-in Social Media 125

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. You must examine your existing infrastructure, skillsets, data governance and success measures. How confident are you with your team’s readiness for change?

Work Management 117

Work Management Marketing Management User-Generated Content CMO 117

Martech

MARCH 29, 2024

Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people. Why do some organizations realize results like these from applying agile methodologies while others simply engage in theatrics? Focus on stopping the overwhelm.

Planning 106

Planning Business Work Management Word of Mouth 106

Salesforce Marketing Cloud

APRIL 10, 2024

In short, digital sovereignty is how your organization manages and maintains autonomy in their digital environment. It encompasses organizations’ right to control their own digital data and infrastructure — especially the ability to make decisions about how it’s used. Why is digital sovereignty important?

Privacy 59

Privacy Allocation Ethics API 59

Top Rank Marketing

MARCH 25, 2024

In B2B, marketing goals are often more granular and incremental compared to simply generating an instant sale, so measurement is nuanced. Organic SEO content plays a powerful role in brand building, serving as perpetual magnets to attract visitors from the 95% out-market audience.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. In your inbox.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

Martech

MARCH 18, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in small organizations who are early in their data journey. What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven?

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115