Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Opt Intelligence

SEPTEMBER 5, 2019

It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising.

Opt-in 40

Opt-in Advertising Agencies Advertisements Advertising 40

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Webbiquity

OCTOBER 18, 2022

Put simply, email deliverability is the measurement defining the likelihood an email you send is going to be received by a recipient’s inbox. Put simply, email deliverability is the measurement defining the likelihood an email you send is going to be received by a recipient’s inbox. You’ve done all that work for nothing.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

SendX

JUNE 12, 2020

It’s one of the most measurable ways of marketing. Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. Thank God we made the move because my gut is very moody. of people who received the email = 1,000 No.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Webbiquity

OCTOBER 11, 2022

Build an Opt-in Email List. Developing an opt-in email list is vital for nurturing prospects and keeping them interested in your product or service, as well as maintaining relationships and driving ongoing sales from existing customers. If you have an opt-in policy (and why wouldn’t you?), Keep Your Website Updated.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Many companies think they are customer loyal, but how do they measure it? But how are you measuring that transactional embrace? Let’s Use RFM to Measure Customer Loyalty! Consumers are Back, But Different.

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Act-On

DECEMBER 9, 2023

opt-out rate. With the new program, the average open rate spiked to 59%, click-through rates jumped to 31%, and we have a 2% opt-out rate (which is still within normal range, and hey, we’d rather have you opt out than struggle with deliverability issues , right?). And we wanted better than average, and I bet you do, too.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Liveintent

JANUARY 27, 2021

RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. They opted to push more spend to publishers that were driving the highest performance in terms of member purchases. Let’s talk about key performance indicators. A more elegant approach. A worthwhile tradeoff.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

Content Marketing Institute

SEPTEMBER 3, 2018

When putting your measurement program in place, start by deciding how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis. When putting a measurement program in place, start by deciding how frequently you’ll collect data. How to track basic KPIs.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

The Point

MARCH 24, 2021

As part of the study, 1,600 B2B ads were shown to a sample of 6 million people, and 75 percent of those ads scored one star or less on what System1 refers to as an “emotional measurement tool.”. B2B creative works when it generates measurable results and drives business, period. ” To which I say: rubbish. I guess you can.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Measuring email marketing success includes the following. Add a clear call to action.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

SEPTEMBER 18, 2023

This also includes conversion swapping and audience pairing in linked Google Ads accounts for opted-in properties. The update will impact anyone who has not opted out of automatically created GA4 properties. What if you didn’t opt out in time? Who is impacted? Select your Universal Analytics property. Get MarTech! In your inbox.

Google 122

Google Opt-out Opt-in Paid Search Agency 122

Oktopost

JANUARY 8, 2024

Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Whether you opt for one of Oktopost’s out-of-the-box Recommended Dashboards or create a custom Dashboard of our own as your homepage, we’ve got you covered.

Opt-out 125

Opt-out Curation Opt-in Social Media 125

Martech

APRIL 9, 2024

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Varicent

MARCH 12, 2020

However, outbound programs create a challenge for both Marketing and Sales organizations in terms of how you measure success. I cover this in more detail in my free book The Measurable Lead Model. When do they opt out? Outbound programs are a great way to reach out to cold leads and re-engage leads from previous sales attempts.

Top of Funnel 69

Top of Funnel Sales Qualified Leads Advertising Funnels Lead Ranking 69

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ).

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

Optinmonster

APRIL 15, 2023

In this article, we’ll dive into the concept of lead quality, why it matters, and provide a practical guide on how to measure lead quality effectively. Think of lead quality as a measure of how likely a lead is to become a customer. How to Measure Lead Quality? When it comes to sales, leads are super important.

Lead Scoring 57

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 57

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. Our guide to social media measurement can bridge the gap between your social contentanalytics and actually growing your presence. Social media measurement: 2 must-dos before you get started. How to measure social media engagement.

Social Media 98

Social Media Work Management Media Budget Programs 98

Thinkers360

MARCH 28, 2024

This innovative solution empowers brands and agencies to gain unparalleled insights into brand sentiment and media mentions within the Thinkers360 community, a powerful network of opted-in B2B analysts and influencers boasting a combined social media following exceeding 100 million. This is a great way to do this inside the platform”.

Communities 63

Communities B2B Thought Leadership Tools Thought Leadership 63

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Martech

FEBRUARY 16, 2024

Opportunity to opt out of personalized content. Age verification measures and protection for children. Measures to protect electoral integrity. That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Why we care. continues to be at the forefront of regulating the internet.

Service 113

Service Business Act-On Opt-out 113

Zoominfo

AUGUST 30, 2022

Under the GDPR, businesses must handle data securely by implementing the appropriate technical and organizational measures. Technical measures can be two-factor authentication, and organizational measures include extensive staff training. Privacy compliance has become an essential part of modern-day marketing. What is the GDPR?

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Optinmonster

APRIL 15, 2023

In this article, we’ll dive into the concept of lead quality, why it matters, and provide a practical guide on how to measure lead quality effectively. Think of lead quality as a measure of how likely a lead is to become a customer. How to Measure Lead Quality? When it comes to sales, leads are super important.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 52

Marketing Insider Group

JULY 24, 2023

Events can be automatically collected and tracked, and marketers can also opt to view enhanced measurement events (like scrolls, site search, video engagement, outbound clicks, and more), recommended events based on your industry, and custom events that you can set up yourself depending on your needs.

Marketing Analytics Tools 210

Marketing Analytics Tools Analytics Google Marketing Automation Services 210

Salesforce Marketing Cloud

JANUARY 29, 2024

The people on your list have opted in, which means they decided they want to hear more from you via email. or the GDPR in the European Union dictate rules for obtaining consent, providing opt-out options, and safeguarding user data. It sure can. According to our research , email remains the best way to connect with customers.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Zoominfo

MAY 19, 2021

Data privacy is different from data security , which refers to the technical measures businesses take to prevent unauthorized access to information. Compliance measures include categorizing the types of data that need protection and specifying what steps to take concerning each data type under the applicable rule. Opt In/Opt Out.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Martech Advisor

JANUARY 3, 2020

This is changing how they look at and measure campaigns, leading to a variety of changes to how they approach measurement. Stephen Jepson, EVP of Advertising Measurement at DISQO shares details about these changes. Every day, marketers look for ways to improve the effectiveness of their campaigns and drive measurable growth.

Multi-Touch Attribution 70

Multi-Touch Attribution Paid Search Agency Advertising Agencies Funnel Advertising 70

Thinkers360

MARCH 15, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63