What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
Checking means measuring the results after the experiment is over. Now is the time to collate data, analyze results, measure effectiveness, and decide if the experiment supports the hypothesis or not. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If
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