Inbox Insight

MARCH 2, 2022

While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country! How can our unique insights guide your 2022 planning when it comes to channel adoption, investment and reporting?

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

LeanData

JULY 2, 2020

For far too long, businesses have struggled with marketing and approached the process the wrong way, using outdated reporting methods that produced unreliable information. Metrics to Measure. First-touch: 100 percent of credit is given to the first campaign touchpoint.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Lead Ranking Work Management 52

markempa

JULY 6, 2017

Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Source: 2017 State of Digital Marketing Report published by DemandWave.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. Why does measuring account-based marketing matter? • Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Customer Experience Matrix

JULY 18, 2014

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Martech

JANUARY 30, 2024

Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). Marketing reports in our business insights tool. All SEO reporting (built on GA and GA4). They also had 100% growth in people mentioning they heard us from YouTube in their onboarding survey quarter over quarter.

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. As revealed in a Tidio report , for many, the main appeal of the metaverse is the ability to create an identity that extends beyond physical reality.

Digital Asset Management 117

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 117

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Tiecas

MARCH 21, 2024

Tip #2: The Right Content for Industrial Buyers According to a recent survey [ Source ], the top three content formats engineers value most are: Datasheets (40%) Technical publication articles (29%) Product review/testimonial (26%) It’s important to note that testimonials can be tricky in industrial settings due to NDAs or competitive concerns.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Champion Communications

JULY 12, 2022

From podcasts to surveys, this month’s highlights showcase a variety of strong leaders wanting to revolutionise their industries. Catriona also touches on what organisations can do to elevate women in the tech industry. . . Tech Radar discusses the report in detail. . . Are company executives the weakest cyber security link?

Multi-Channel 62

Multi-Channel CMO Digital Transformation Paid Search Agency 62

Hubspot

APRIL 9, 2020

According to an industry survey of more than 3,200 marketers, those who set goals were 376% more likely to report success than those who didn't. How do you measure brand awareness? Create a report of all the leads coming in and section out those who've been disqualified, and why. How do you measure high-quality leads?

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Thought Leadership 100

Martech

SEPTEMBER 28, 2021

networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels. Apple has similar plans for IDFA, its identifier for advertisers.

Marketing Automation Services 114

Marketing Automation Services Privacy Enterprise Management Work Management 114

Oktopost

JANUARY 11, 2024

Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand. It also offers comprehensive social media analytics reporting to help you showcase the ROI of your social media efforts and continuously improve your content to engage prospects.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Content Standard

MARCH 21, 2022

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization. How Will We Measure Success?

Planning 125

Planning Personalization Marketing & Strategy Multi-Touch Attribution 125

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. Measuring the performance and financial impact of marketing has been a persistent challenge for marketing leaders. Dr. Moorman is the T. Austin Finch, Sr.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

The Lead Agency

DECEMBER 6, 2021

In order to gain a deeper understanding of how the COVID19 pandemic has changed B2B buying behaviour, McKinsey & Company put together the B2B Decision Maker Pulse survey. According to the report, over 75% of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

B2B Marketing Directions

NOVEMBER 4, 2018

Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an ongoing challenge for most B2B marketers. And the costs can be much higher. What to Do?

Multi-Touch Attribution 40

Multi-Touch Attribution ROI Multi-Channel Marketing Mix 40

SpotMe Blog

NOVEMBER 15, 2023

Continually track metrics to measure progress against your goals. Defining a comprehensive strategy, developing a targeted yet multi-channel approach, and leveraging data and technology solutions are key to winning in today’s competitive marketplace. Pitch reporter meetups or exclusives with company leaders.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Marketing Insider Group

AUGUST 30, 2019

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a marketing agency to handle some or all of their marketing program. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Webbiquity

AUGUST 8, 2023

How is marketing measurement changing in response to these challenges? Two recent research reports from Demand Gen Report provide some vital answers and insights on trends. The B2B Buyer’s Survey looks at how the buying process is changing and which marketing formats have the most impact.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Oktopost

SEPTEMBER 4, 2019

Just tell Datanyze what to track, and you’ll get queries and reports that will tell you exactly what’s going on. Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. Measuring the efficacy and results of an online marketing campaign can be challenging.

Budget Programs 81

Budget Programs Research Software CMO 81

InsightSquared

JULY 1, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. What’s missing and what’s next?

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

distribion

NOVEMBER 23, 2016

I’ve surveyed Distribion’s team of marketing experts and found five things every marketer can be thankful for this year. Analytics and reporting is how marketing pros worldwide determine the effectiveness of your marketing campaign. We appreciate the ability to multi-task whenever we can. Marketing Analytics.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

Valasys

FEBRUARY 26, 2020

According to the ITSMA survey, almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments. A report from Google on display ad benchmarks shows that targeted campaigns underperform, having a mediocre click-through rate of 0.09%.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Adobe Experience Cloud Blog

JULY 15, 2014

Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. But demand generation can mean quite different things to different marketing teams, and companies vary in how they define and measure it. In short, we take it pretty seriously!

Demand Generation 48

Demand Generation Demand Generation Sales Qualified Leads 48

SalesIntel

JULY 12, 2021

Such responses could include inbound calls or emails, interacting with a chatbot, submitting a survey or contact form, sharing the company’s content on social media, downloading an ebook or a whitepaper, or registering for a webinar. This lead generation is a result of the intended audience’s response to marketing activities. Go offline.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. The Right Number of Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

OCTOBER 9, 2014

With measurable impact. Julian shared compelling data and practical examples about sales/marketing alignment, multi-touch analysis, and lead qualification criteria. Innovation: The Marketing Nation Survey. Based on what they do. Continuously over time. Wherever they are. Always directed towards a goal.

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

Leadspace

OCTOBER 6, 2019

In the study, The State Of B2B Marketing Data Management, published by OpenPrise, 72% of marketers surveyed reported that “Improving ROI Measurability” is the most important goal of a data management strategy. “Improving ROI Measurability” through data management begs two questions.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

B2BMarketing.net

FEBRUARY 8, 2024

PEMI: Plan-Execute-Measure-Improve. So too, CMO, is this your task, which, no surprise, defines the very essence of critical thinking: planning-executing-measuring-improving, in a constant loop, to ensure as much as possible desired impacts. Have you heard of the Eisenhower Matrix? Is it new to you? Don’t Do couldn’t be clearer.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). Last year Forrester Research reported that 33% of B2B marketers cite “targeted delivery of content” (i.e., Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

SpotMe Blog

MAY 31, 2023

This multi-sensory experience leads to deeper learning and longer-lasting memories. Plan out the agenda Crafting a thoughtful and well-structured agenda is vital for the success of any in-person event, especially multi-session events such as a life science congresses or partner conferences.

Planning 52

Planning Personalization Work Management Best Practices 52

Vidyard

OCTOBER 13, 2016

In fact, one recent report even stated that 13% of employees worldwide are engaged at work. Your organization, in turn, sees better job candidates and higher profits (one research report found companies with highly engaged employees outperform their peers by 147%!). Well, how do you measure the effectiveness of your communications now?

Loyalty 50

Loyalty Video Marketing Advertising Mediums Peer-to-peer 50