DemandBase

AUGUST 21, 2020

Ultimately, Marketing and Sales teams will move as one , seamlessly sharing data and insights, coordinating every activity, and measuring everything that matters—from campaign performance to business impact so that every action is tied to Sales success. Go multi-touch, multi-channel. Measure everything that moves.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Varicent

SEPTEMBER 14, 2020

In this blog, we’re going to focus on the SDR team and the only two account-based sales development metrics you need to be measuring (in addition to the sales development metrics you’re already measuring.) Account engagement Account engagement measures the frequency and recency of activities to those leads within an account.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Ranking Ad Frequency 52

Adobe Experience Cloud Blog

DECEMBER 20, 2010

This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Use outbound marketing to follow up, nurture and qualify your inbound leads.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Develop customer relationships, automate marketing programs, measure marketing ROI. Channel Management. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

NetLine

JANUARY 23, 2020

From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. What are your top performing pieces over the past year and what are the KPIs used to measure performance of those assets? Any words of wisdom to share with your marketing peers?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Biznology

JANUARY 5, 2015

Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80