How Marketers Should Measure Digital Engagement

Kaon

When marketing applications became more ubiquitous, these same kinds of data collection principles were similarly used in an attempt to measure the effectiveness of these applications. Of course, we don’t measure engagement for its own sake.

Measure the ROI of Account-Based Marketing

Marketing Insider Group

Measuring and reporting ROI has consistently been a top challenge for marketing teams. These may be a little bit trickier to measure, but they are important objectives that businesses should focus on, too.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Score Big with a Marketing Measurement Playbook

Measure Up Marketing

Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. What Makes an Effective Measurement Playbook .

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet. Make sure you can measure the blog’s contribution. For more comprehensive social media measurement, consider a solution like Oktopost.).

Measuring Email Marketing Success

Modern Marketing

This metric measures the people who opened the email and also clicked through on it, which gives you insights into the levels of interaction your messages are inspiring. The bounce rate measures the number of emails that were not delivered and therefore couldn’t be opened.

7 Advanced Metrics to Measure the Success of ABM

Marketing Insider Group

Accurately measuring the ROI for ABM — or pretty much any marketing strategy — has always been an incredible challenge for businesses of all shapes and sizes. The ratio of referrals who convert can be measured by: # of referred customers/total # of customers.

6+ Content Marketing Metrics to Measure Success

KoMarketing Associates

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. If you’re new to measuring content performance, use the Channel report to see where your blog traffic is coming from.

6 Metrics to Measure Content Performance

Marketing Insider Group

The post 6 Metrics to Measure Content Performance appeared first on Marketing Insider Group. All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis.

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. Create KPIs and Measure Outcomes. KPIs to Measure.

The 5 Best KPIs for Measuring B2B Brand Awareness

Marketing Insider Group

While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. It’s another way to measure your brand awareness and determine how much influence you have on the conversations within your industry.

Report: Only 17% of Marketers Measure the ROI of All their Marketing Activities

KoMarketing Associates

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities.

Survey: 70% of Digital Marketers are Measuring the ROI of Campaigns ‘Too Quickly’

KoMarketing Associates

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. According to the survey, only 4% of digital marketers measure ROI over a period of six months or longer.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. About 10 Measurement Tips for SEO Content.

Measuring mobile

Biznology

We push, we speak, we say the story, but we don’t listen, we don’t know what to measure or why. By understanding how a conversation can be sparkled or started, we can not only participate but also measure our ability to interact with them, add value to their daily life.

Mobile 183

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. PR Measurement

PR 271

30% of Marketers Still Not Measuring Brand Perception After Launching Social Media Initiatives

KoMarketing Associates

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Industry News Performance Measurement digital marketing Social Media Marketing

How to Measure Email Marketing Success

Sharpspring

To understand how to improve your email marketing and start seeing these results, you need to know how to measure email marketing success. While CTR measures all outbound link clicks, conversion rate refers to the number of people who took the primary desired action.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. Pro Tip: Multi-Channel Funnels reports are critical to B2B marketing measurement in Google Analytics. The above list of reports provides day-in and day-out value for B2B marketing measurement. B2B Online Marketing Blog Marketing MeasurementGoogle Analytics has over 100 different reports available out-of-the-box.

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. But if knowing how to measure content marketing ROI—the method […].

Exploratory Marketing: Basic Measures

Marketing Insider Group

The post Exploratory Marketing: Basic Measures appeared first on Marketing Insider Group. Today’s environment calls for marketing to focus on the “end value” in mind.

Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

ClickZ

When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. Prior to Measured, he co-founded Conversion Logic.

Delivering Episode 21: Measuring Emails With Litmus

Litmus

One of the most important parts of email marketing is measuring the impact of your campaigns. Measuring email is so important, it makes up two of our three pillars of a successful email program: post and perform. That’s largely why you should use multiple tools for measuring emails.

How to Measure Your Content Marketing Effort & Track Its Success

DivvyHQ

Content Analytics Content Marketing Tips & How-Tos analytics content Content Marketing Institute crm data engagement kpi leads marketing marketing automation measure measurement metrics Michael Brenner platform repurposing ROI sales silos software strategy traffic

Foolproof Marketing Metrics to Measure

InsightSquared

Leading Measures of Success. Don’t confuse leading measures of success with your north star metrics. If leading measures are confused with North Star metrics, then misalignment occurs. Want to know more about measuring marketing’s impacts?

How to Define and Measure the ROI of Content Marketing?

Marketing Insider Group

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. The post How to Define and Measure the ROI of Content Marketing?

How to Measure Marketing Automation Success

Sharpspring

In this post, we’ll talk about how to measure marketing automation and the types of metrics that prove the value of your efforts. So, how to measure marketing automation success? How to Measure Marketing Automation.

4 Mistakes B2B Marketers Should Avoid in Performance Measurement

KoMarketing Associates

Results – Measurements of tactical metrics, revenue impact, and ROI. Mistake #1: Measurement Without Intention. Allocadia’s research , which I will cite throughout this post, found that only 6 percent of marketers, yes, less than 1 in 10 of us, feel that our measurements help us determine the best next marketing action. This is where marketing performance management differs from marketing measurement. “If B2B Online Marketing Blog Marketing Measurement

How to Measure the Effectiveness of Your Lead Generation

Marketing Insider Group

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. Many businesses are quite bad at getting an accurate measurement of their marketing methods.

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact.

How to Measure Social Media Success

Sharpspring

By understanding volume, reach, engagement and influence, you and your marketing team will be well on your way to learning how to measure social media success. Measure Your Audience Volume. In other words, you want to measure how many people are talking about your brand online.

Survey: 42% of Marketers Believe their Company ‘Needs Improvement’ When it Comes to Measuring Marketing Impact

KoMarketing Associates

DemandGen recently published the “2019 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (42 percent) believe their company “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

6 Key Metrics to Track When Measuring Your Content Engagement

DivvyHQ

Content Analytics Tips & How-Tos analytics bounce rate content Content Marketing Institute conversion rate conversions engagement marketing measurement pages per session pageviews session duration social time on page traffic website

Measuring Account Health

FunnelCake

Account health can be measured in a few ways, depending on the part of the funnel you’re evaluating. Account health to drive growth & stability During times of economic crisis, focusing on your existing customer and prospect relationships is key to growth.

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. In terms of measuring the ROI of social media advertising, 60.3

Measuring Content Marketing Performance

PureB2B

As with most business processes, content marketing is measured against how well your implemented strategies perform, however this is not always an easy process. The effectiveness of content marketing has many facets, there is no single technique to measure your content marketing performance.

Measuring Content Marketing Performance

PureB2B

As with most business processes, content marketing is measured against how well your implemented strategies perform, however this is not always an easy process. The effectiveness of content marketing has many facets, there is no single technique to measure your content marketing performance.

How To Measure Performance Against Google’s Mobile Friendly Update

KoMarketing Associates

B2B Online Marketing Blog Marketing Measurement Mobile Marketing Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today.