Productivity Measures Improve Performance and Operational Excellence

Vision Edge Marketing

Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. Select the right measures. Here’s why we discourage these measures.

4 Ways to Measure ABM Success

The Point

At the same time, more traditional, early-stage measures like leads or conversions are mostly irrelevant in the context of an account-based strategy. 4 Ways to Measure #ABM Success Click To Tweet. The post 4 Ways to Measure ABM Success appeared first on The Point.

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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

Key Differences With GA4 Reporting & Measurement. Let’s talk about the difference between how the two platforms measure things, then I’ll show you a few of the main reports and what they mean. . The difference in measurement between GA4 and Universal Analytics .

The Simple Measure That Can Assess the Health of Your Business

Vision Edge Marketing

Assuming that the teams agree on what constitutes a qualified lead , the factors that go into scoring a qualified lead , and that there is a valid scoring model , your organization is well situated to establish metrics for measuring Marketing’s contribution to the pipeline.

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Score Big with a Marketing Measurement Playbook

Vision Edge Marketing

Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. The challenge is less about quantity and more about the quality of your measures, metrics and KPIs . Choosing the right measures, and acting on the implications of these measurements, is an essential requirement for operating Marketing as a center of excellence.

Make Sure CTA Measures Are on the Right Place on Your Dashboard

Vision Edge Marketing

We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. How to measure CTA effectiveness. Where to put CTA measures on your dashboard.

Measuring Content Marketing Effectiveness

Biznology

For all of us — B2B and B2C — who don’t have those buy-button clicks to use in measuring marketing effectiveness, it can be frustrating to gain an understanding of how well our marketing efforts are working. The post Measuring Content Marketing Effectiveness appeared first on Biznology.

Foolproof Marketing Metrics to Measure

InsightSquared

Leading Measures of Success. Don’t confuse leading measures of success with your north star metrics. If leading measures are confused with North Star metrics, then misalignment occurs. Sales close rates : Typically a metric that sales leaders measure, monitoring deal velocity and close rates as a marketing metric helps you back into your top of funnel goals easier. Want to know more about measuring marketing’s impacts?

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

78% of B2B Marketers Now Measured By Their Pipeline Influence

KoMarketing Associates

As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. B2B Marketing News Industry News B2B Marketing demand generation marketing measuremen

When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same page about what is meant by Upstream Marketing. Let’s delve deeper into the measures and metrics. This is why it is a good example of a measure for Upstream Marketing.

How to Measure the Performance of Your Digital Assets

DivvyHQ

So, what’s the best way to measure digital asset performance? As an enterprise content team, your output largely takes the form of digital assets. These content pieces are how you attract, engage, and convert audiences.

4 Ways To Measure Brand Awareness

Marketing Insider Group

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. The first step to growing and maintaining high levels of brand awareness is to measure it frequently. 4 Ways to Measure Brand Awareness.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

Content Reporting and Analysis: The Tape Measure of Marketing

DivvyHQ

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

Strategies to Boost Your Internal Communications Measurement

Biznology

As we strive to foster communities of collaboration and transparency between company executives and their employees, one question persists: How do we make our findings measurable and actionable? “I I think communications in general is hard to measure.

Measuring Success in Sales Operations

InsightSquared

However, trouble may come in actually measuring our success in these things. A sales team typically has a quota so their success is easily measurable, but how do you measure your success? JIRA is pretty simple to report on and measure the number complete and unique users submitting tickets. SMART stands for Specific, Measurable, Achievable, Realistic, Time-related. This has two specific success factors that are easily measured.

B2B Marketers Now Turning to Data to Measure Their Success

KoMarketing Associates

MeritB2B recently published its “Q2 2021 Marketing Trends Report,” and statistics showed the majority of B2B marketers (50%) believe campaign attribution is the most important measurement to invest in, highlighting the value of tying data back to its source.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

And how do you measure its effectiveness? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. Challenges of Content Marketing Measurement. How to Track and Measure Content Marketing ROI.

How Marketers Should Measure Digital Engagement

Kaon

When marketing applications became more ubiquitous, these same kinds of data collection principles were similarly used in an attempt to measure the effectiveness of these applications. Of course, we don’t measure engagement for its own sake.

Measuring mobile

Biznology

We push, we speak, we say the story, but we don’t listen, we don’t know what to measure or why. Therefore in order to measure mobile we need to start working and understand the five “W’s” If we manage to understand the five “W’s”, then we might be able to chart and translate peoples’ journey and behavior. The post Measuring mobile appeared first on Biznology.

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5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet. Make sure you can measure the blog’s contribution. For more comprehensive social media measurement, consider a solution like Oktopost.).

4 Cardinal Keys to Mastering ABM Measurement

Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics

Join Steve Robinson as he breaks down the 4 key metrics he has found work best for determining success behind ABM programs as well as the diagnostic indicators you can use to optimize your programs in near real-time.

Measure the ROI of Account-Based Marketing

Marketing Insider Group

Measuring and reporting ROI has consistently been a top challenge for marketing teams. These may be a little bit trickier to measure, but they are important objectives that businesses should focus on, too.

Measuring ROI from ABM

Modern B2B

The post Measuring ROI from ABM appeared first on Modern | B2B Marketing Agency. Account Based Marketing All B2B Content Marketing B2B Marketing Data Digital Marketing Technology Marketing

Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy

KoMarketing Associates

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

How to Measure Social Media ROI for B2B Brands

Oktopost

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media.

It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

65% of Marketers Now Using Analytics to Measure Content Marketing ROI

KoMarketing Associates

Industry News Performance Measurement content marketing data and analyrics digital marketing marketing measurement

7 Key Metrics to Track When Measuring Your Content Engagement

DivvyHQ

Content Analytics Tips & How-Tos analytics bounce rate content Content Marketing Institute conversion rate conversions engagement marketing measurement pages per session pageviews session duration social time on page traffic website

The B2B Marketers’ Perspective on Measuring Content Marketing Performance

KoMarketing Associates

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers?

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI?

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

23 Measurement Definitions Every Content Marketer Should Know

Content Marketing Institute

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.

How to Measure the Success of Lead Generation

Zoominfo

Why Should You Measure Lead Generation Success? What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric?

10 Webinar Metrics to Measure Success

Zoominfo

Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. The post 10 Webinar Metrics to Measure Success appeared first on ZoomInfo Blog. B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top.

Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

But, unfortunately, it’s tough to measure the value of furniture on its own. It’s hard to measure the value of content in the absence of context. Here are two approaches you can use to measure the link between content and new leads. Facebook. Twitter. LinkedIn.

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.