4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? We know this well ourselves at Marketo–our blog was launched before we had a product to ship.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

Trending Sources

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Customer accomplishments as a result of the Vidyard-Marketo integration include: Altium. About Marketo.

Purple Spaghetti and True Confessions | #KreweChats on Marketo [Episode #8]

Fathom

Get the inside scoop on Marketo best practices and also hear marketers collaborate — and commiserate– as they make a big impact on their organization. The sessions are housed in the Marketo community and are also available on YouTube. MQL-SQL-OMG!

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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.

Reaching Millennials With Social Media: A Healthcare Case Study

Fathom

Half go on YouTube daily. With these statistics in mind, OhioHealth created a millennial-focused digital media plan with a combination of streaming radio ads, video and display ads, and paid social ads, including: YouTube video ads. Missed our webinar?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. by Jon Miller Online video is exploding.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

Marketo Book Club: Sales 2.0

Modern B2B Marketing

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Move over Oprah.

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks.

Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day.

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Navigating the Global Digital Ad Landscape [Infographic]

Modern B2B Marketing

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience.

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4 Video Marketing Strategies to Help You Get Better Results Right Now

Vidyard

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform.

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3 Tips to Refresh a Lackluster Marketing Strategy

BOP Design

Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) Are they watching videos on your YouTube channel?

What’s New in Social? Video Takes Center Stage

Modern B2B Marketing

YouTube Jumps on the Mobile Live Streaming Bandwagon. YouTube recently rolled out a mobile live streaming feature on their app which allows you to broadcast live footage and chat with your audience, similar to other social platforms like Periscope and Facebook Live. .

5 Myths About Sales and Marketing Alignment Debunked

Modern B2B Marketing

We have a motto here at Marketo, “ONE TEAM.” First of all, YouTube has proven that cats and dogs CAN get along. We work hard at Marketo to make these dreams a reality.

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Author: Nate Dame Videos are becoming increasingly important for B2B marketing.

Video Marketing How-To: Scoring Leads With Video

Vidyard

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. The most basic lead scoring mechanism is tracking a video view – if you’re using YouTube you can generally set rules around when a viewer has clicked play, but you may not get data more granular than this.

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How Facebook Watch Will Change the Game for Marketers

Modern B2B Marketing

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share.

3 Tests That Can Save Personalization

Modern B2B Marketing

YouTube provides a great case for contemplating control. You probably know that YouTube’s algorithms personalize your video recommendations based on viewing habits. To viewers, YouTube personalization might be useful. Either way, YouTubers have choices.

How We Created Our First B2B Virtual Reality Video Case Study

bizible

We recorded a 360/VR case study video with our partner Perkuto at Marketo Summit. Then on your phone, open this link to our VR case study on Youtube , and click the Cardboard icon, which looks like this: You’ll be prompted to place your camera in the Cardboard viewer and then watch away.

50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

YouTube. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. 300 hours of video are uploaded to YouTube every minute. YouTube. One of my favorite movie lines is, “Life moves pretty fast.

4 Ways to Elevate Your Marketing with Great Content

Modern B2B Marketing

Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. Zach King, filmmaker and YouTube and Instagram personality, took the stage in his presentation, “The Storyteller in All of Us.”

More Content is Not Always Better – Wise Words from Chris Vandermarel

Vidyard

This is something that digital publishers do really well, including sites like Netflix and YouTube. I don’t know how many times you go on YouTube trying to find a certain video, but then you end up watching three, four or five additional videos because there’s just so much recommended content that comes up as you’re watching that primary piece. Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant?

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6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Furthermore, data shows that a YouTube personality needs almost 800,000 subscribers just to break into VidStatX’s list of top 100 vloggers. Ron Gelok is an entrepreneur and professional network marketer who vlogs on his YouTube channel, Ron Gelok III: Empowering People to Prosper.

[Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners

Modern B2B Marketing

From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World?

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers.

Choosing a Video Platform: What to Evaluate for Marketing and Sales

Vidyard

Can you upload directly from your YouTube channel?

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The 15 Best Content Marketing Videos Of 2015

Marketing Insider Group

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. We’ve got news for you, content marketers: video isn’t going anywhere.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

marketo. Marketo. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

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12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Modern B2B Marketing

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today?

6 Lead Generation Tips from 6 Really Really Smart Human Beings

Modern B2B Marketing

Try watching it directly on YouTube. 6 Lead Generation Tips from 6 Really Really Smart Human Beings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Great Minds & A Great Time: Insider Summit 2013 Recap

Sales Intelligence View

You can also watch and share our highlights reel on YouTube. The second annual Insider Summit was held a couple weeks ago on May 21-22 at the InterContinental Hotel in San Francisco. We think it did a great job building off the momentum from last year’s first Summit.

From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned

Vidyard

So if we want to run a campaign targeting individuals at any account in our database in the manufacturing industry with more than 5000 employees that uses Marketo as their marketing automation system, we can do that. Hello, my name is Tyler. [ Hi Tyler! ]. And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. It was a powerful drug with an addictive high and a fiery rush of adrenaline.

10 New Examples of Marketing So Useful, You’d Pay For It

Modern B2B Marketing

To watch this video on YouTube, click here. To watch this video on YouTube, click here. Marketo is pleased to feature Youtility on our Sales and M arketing Book Club for the month of February.

Why Revenue Teams Need to Go All-in on Technology

Modern B2B Marketing

TK is the founder of ToutApp , a leading sales engagement solution that Marketo acquired earlier this year. TK recently spent several months in Marketo’s EMEA headquarters, speaking with customers from across the region.

3 Ways to Make Controversial Content Work for Your Brand

Modern B2B Marketing

And the ability to take a closer look at someone else’s differences–an often taboo subject–helped the video generate more than 57 million views on YouTube, becoming the second most-viewed community and activism campaign of all time.

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Video Marketing of the Future: How GoPro Ups Your Marketing Game

Modern B2B Marketing

million YouTube views in its first two days. The GoPro YouTube channel connects users with an authentic, emotional experience, which is the same sentiment the real estate office drone captured in his video.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag? At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second.