Martech
DECEMBER 14, 2022
You can use Confluence or Wiki or SharePoint as an encyclopedia of knowledge for your marketers,” said Sharaf. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. That’s why you have to document what you want them to do and how to do it.
Customer Experience Matrix
MAY 14, 2014
Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. Some sort of self-generating wiki might work. Here are my thoughts on this, folks. Or a group effort at a conference might be more efficient and perhaps more fun as well.
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Adobe Experience Cloud Blog
MARCH 11, 2016
For example, some of the tools we use include: Internal wiki for company information. Marketo Sales Insight for lead information and sales and marketing alignment. For example, training on how to use your sales intelligence tool (here, we use Marketo Sales Insight). Direct them to your employee portal for more information.
Adobe Experience Cloud Blog
SEPTEMBER 10, 2013
Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. Social as a Thoughtful Business Channel. Do not lie. Social Media'
Adobe Experience Cloud Blog
MAY 27, 2014
Let me give some examples from my own experience: Common scenario 1 : I need to access our wiki, intranet, Box, or some other internal site for critical document, and would happily give IT my lunch and all the money in my wallet to get in. For example, at Marketo we have a dedicated developer to help us with any website related projects.
Customer Experience Matrix
SEPTEMBER 16, 2010
Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). If this really takes off, perhaps the list can be maintained in a communal form such as a Wiki.
Adobe Experience Cloud Blog
FEBRUARY 1, 2017
Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line. In many companies, salespeople search a dated wiki article, bulky excel file of links, or actually search Google for their company’s own content.
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