Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team

ANNUITAS

I took classes in HTML and the Adobe Creative Suite, gaining skills which I immediately put to use and leveraged to grow our marketing engine and better control and make changes in email marketing and website development. Blog education Kahn Academy marketing skills Marketo

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How To Decide Whether Marketo RCA Is Right For You

bizible

Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities.

3 thoughts on Marketo’s domain outage this week

chiefmartech

This was a rough week for the folks at Marketo. This brought down their website, customer consoles, and — most unfortunately — things like Marketo tracking scripts, landing pages, and web forms that their customers were relying on for their customer-facing web experiences.

Infographic: The State of Marketing Automation Maturity

The Point

To download a copy of the complete survey report, including detailed results along with expert analysis, visit the Spear Website. Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no.

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?

Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information.

“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn

Modern B2B Marketing

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. Susan, a radiologist, visits GE Healthcare’s website to read about an x-ray machine.

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights

Modern B2B Marketing

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. Marketo’s integration with Microsoft Dynamics CRM enables Datix to provide a steady stream of win-ready leads direct to each sales rep.

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You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution

bizible

But even if you’ve set up a great marketing automation platform like Marketo and a solid CRM system like Salesforce, there’s still work to be done. What did they do when they visited the website? Marketo) and the CRM (e.g.

Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More

Infer

Raw Marketo Signals. Building on last month’s Marketo ABM enhancements , we’ve added even more functionality to the Marketo connector for Profile Management to help you hyper target your most engaged prospects.

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. How to add brains and reach to our customer’s beautiful/brand-centric websites.

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Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Customer accomplishments as a result of the Vidyard-Marketo integration include: Altium. About Marketo.

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

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Why Website Engagement is the New Marketing “Must-Have”

Modern B2B Marketing

Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. How crucial is website engagement to revenue generation? Not All Website Visitors Were Created Equal.

How to Optimize Your Website’s Resource Library for Lead Generation

The Point

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Since the pages are hosted in Marketo , a marketing automation platform, information on the registration forms is pre-populated for repeat visitors.

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. This presents three contextually relevant pieces of our premium content from the Marketing Resource Center on our main website.

HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

Rather than reinvent the follow-up process, we sat down with the BDR, documented her standard follow-up procedure (a series of phone calls and emails that stretched over a number of weeks) and automated every step using Marketo , a leading marketing automation platform.

Lead Scores Too High? Maybe They Need An Expiration Date.

The Point

The loophole in this design arises when “active” prospects, those who regularly visit a Website or respond to nurturing campaigns, for example, build up lead scores well out of proportion to their actual level of interest or stage in the selling cycle.

Should I Remove Offer Content from My Website During a Campaign?

The Point

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website?

Marketing Mathematics: Why You Need to Invest in Website Engagement

Modern B2B Marketing

Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. In my previous post, I discussed why website engagement is the new marketing “must-have”.

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Top 10 Tips for Better Email Templates

The Point

Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. B2B Marketing Creative Demand Generation E-mail email design email marketing Graphic Design Marketo Uncategorized email best practices email templates marketo Marketo email templates marketo landing pages Marketo partner Marketo templates

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation.

4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Modern B2B Marketing

Closing the data loop and breaking down the organizational divisions between email marketing and website optimization is increasingly common. Here, I’m going to share four ways your website’s optimization strategy can enhance your email marketing efforts, and vice versa!

5 Lead Generating B2B Website Trends

Hinge Marketing

At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. A lead generating website uses effective calls-to-action to convert visitors into leads.

Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers

The Mx Group

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. And real-time personalization can shift your website experience to match specific visitors.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for.

Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers

Modern B2B Marketing

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. Company websites are increasingly looking like media publications. We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website.

7 Tips for Making Your Website Content Interactive

Modern B2B Marketing

While we all can intuitively differentiate websites that speak to us from their not-so-pleasing counterparts, it’s not so easy to pinpoint the features that make or break a good site. A good website, then, can be roughly defined as one that keeps readers engaged.

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Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Modern B2B Marketing

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. How do they integrate with Marketo?

Putting it to the Test: Never “Redesign” Your Website Again

Modern B2B Marketing

Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Never redesign your website again – or at least, never “redesign” in the traditional sense of the word.

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4 Reasons to Attend Marketo’s Road to Success Virtual Event

Modern B2B Marketing

At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. REASON #4: Discover how to make your website as personalized as your emails!

Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword

Modern B2B Marketing

Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation.

An Interview with Jon Miller, Co-Founder of Marketo

ANNUITAS

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM).

Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation

Modern B2B Marketing

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Marketo users chose from one of four tracks, ranging from basic forms/landing pages/emails to advanced, multi-stream nurturing.

[Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy

Modern B2B Marketing

A great place to start is with responsive design for website, email, and landing pages. There are many reasons why you need to go mobile with your website ASAP. So, it’s clear that your website is a critical channel for conversion on mobile.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

” Here’s a short list of what else marketing automation can do that your ESP likely can’t: • Responding immediately and automatically to sales-ready behaviors (like visiting certain high-value pages on your Website).