Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

Buyer Centric: The 20th century brought about the advent of radio advertisements, television, and computers. While traditional approaches and techniques including radio, print, television and more are still relevant, the internet has taken the center stage in terms of usefulness and reach. Share with us in a comment!

Planning 48

Planning Television marketing Paid Search Agency Mobile Advertising 48

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Marketo's Modern B2B Marketing. Tom Pick's blog Webbiquity.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Remember how much of a game-changer television ads were to print and radio?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials?

Marketing Strategy 309

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 309

Adobe Experience Cloud Blog

OCTOBER 1, 2018

She started by partnering with Hank Green, a YouTube science sensation who already had an avid following of young people—the same audience Emerson was looking to recruit. Then take a look at NASCAR, a brand that was losing traditional fans fast and couldn’t gain traction with a younger generation that watched any screen but television.

Brand Identity 134

Brand Identity Branding B2B Thought Leadership Television marketing 134

Adobe Experience Cloud Blog

MAY 28, 2013

Author: Robin Bordoli What can the creator of the first department store, an epic fantasy television series and a former hedge fund manager teach us about modern marketing ? And if you watch HBO’s epic television series, “Game of Thrones”, you know exactly what I mean. Read on to find out. The Customer is King.

Amazon 48

Amazon Television marketing Work Management Customer Satisfaction 48

Adobe Experience Cloud Blog

MARCH 3, 2015

Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers.

Ad Building 48

Ad Building Brand Identity Branding Storytelling 48

Adobe Experience Cloud Blog

JANUARY 14, 2019

You’ll probably YouTube it, or even better, Google it first. You can incorporate them in your blogs, conduct interviews, create webinars, join discussions, appear on television, share company culture, and more. Pitfall #5: Ignoring Video . We live in an instant gratification marketing world. Don’t know how to make pasta?

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Webinar Metrics Demand Generation Agencies Marketing & Strategy Lead Ranking 134

Full Circle Insights

NOVEMBER 25, 2020

“There are only so many hours in the day that we get a chance for screen time, and if we’re looking at social media, we’re not reading newspapers or blogs, we’re not watching television, or if we are, perhaps it’s set to Prime, Netflix or YouTube.”. CFO Series: Developing a Common Language between CFO and CMO.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Adobe Experience Cloud Blog

FEBRUARY 15, 2016

Obama also leveraged YouTube like never before. She spent early on and often on traditional methods—$12 million on television, $6 million on direct mail, and set aside about $6 million for digital advertising. Were it not for the Internet, Barack Obama would not have been the nominee.” Trump Website: Above the fold.

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Campaigns Planning Television marketing Marketing Analytics Tools 48

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. And so when they see YouTube or Twitter come along, they think “This is just like a magazine except the ads are free. Engagement Marketing b2b Consumer'

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48