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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Optimize your blog for search? Best Business Blogging Guides and Tips. How to Optimize Your Blog Content for Social Media by Maximize Social Business. ” How to Generate More Leads With Your Blog: 5 Tips by Social Media Examiner.

9 Proven Ways to Increase Webinar Response

The Point

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Marketo, Pardot) with your Webinar platform (e.g. Leverage social media to extend the reach of your campaign.

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What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

What Facebook Graph Search Means for Your Business

Modern B2B Marketing

by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Enter Graph Search. Graph search is Facebook’s social solution for connected search. Graph Search Rewards Relevancy.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog. Content marketing is a hot topic.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry.

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Every marketer has favorite strategies and top tips, as well as stories about huge wins and equally epic fails. Over 70% of SlideShare traffic comes from targeted searches by professionals looking for specific solutions. Author: Sesame Mish B2B lead generation is a huge topic.

The ROI of Paid Social Media Ads

Modern B2B Marketing

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. At Marketo, we’ve just begun to test these.

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6 Tips to Increase Your Email Marketing ROI

Content Standard

A close second (67 percent) was organic search. Here are six tips to help you increase your email marketing ROI. If they prefer articles on the topic of social media, send them a link to an article or group of articles about social media. Email is here to stay.

ROI 60

Slidecast: Getting Leads (and More!) From Your Blog

The Point

From Your Blog: 10 Tips for Higher Blog ROI.” How to use links and tags to generate better search rankings and more leads …. • along with tips on widgets, subscription options, sharing buttons, editorial planning, and more.

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

Modern B2B Marketing

Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. For example, check out Marketo’s boards: [link]. Content—Do you have some interesting content that has done well on other social channels?

Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? Neal Schaffer: I have three tips for building a successful company page. Building company followers adds social proof and lends credibility to your company profile.

How to Integrate Social Media and Blogging from The Art of Social Media

Modern B2B Marketing

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Social Media b2b Consumer

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers.

9 Essential Tips for Researching Your Next Content Campaign

B2B Marketing Insider

Read on for 9 tips with sources to research your upcoming content campaigns. The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Marketo.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. Thus, social traffic is something that B2B marketers need to get right. Share social links everywhere.

How Guest Blogging Grows Your Business and Improves Your Search Ranking

Fearless Competitor

“Guest blogging not only brings links (for search ranking), it brings an audience for your content marketing.” in his recent book “ How to Create Compelling Content that Ranks Well in Search Engines , he dedicates an entire chapter to guest posts!

How Brands Can Create Lasting Relationships on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Social media is the megaphone for content.

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Modern B2B Marketing

Here are 5 tips to help you help your customers (with thanks to Jay Baer). Tip 1 – Identify Customer Needs. While search engine data, social chatter, and web analytics offer helpful data, sometimes the very best approach is to pick up the telephone and talk to your customer.

Help 57

Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network

Modern B2B Marketing

So, I did a simple search that revealed a fairly basic definition: “Penguinologist is a career in studying penguins and their complex lives”. So, here are three bulletproof networking tips to help marketers (and penguinologists alike): 1.

Utilizing Linkedin to Improve SEO and Organic Visibility

Modern B2B Marketing

I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. Marketo requires employees to disclose all affiliations and be fully compliant with our Social Media Policy , and this effort supports that as well.

5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Marketing

While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales teams. This last tip makes social selling even more fun.

21 Fantastic Facebook Marketing Guides

Webbiquity

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Marketo Blog.

Tips & Tricks to Leverage the Powerful Combination of Print and Digital

Modern B2B Marketing

Use your business card to drive social engagement. Despite the rise of social media, business cards remain a standard practice and represent a critical way that people exchange information when they meet face to face.

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9 Essential Tips for Researching Your Next Content Campaign

SnapApp

Read on for 9 tips with sources to research your upcoming content campaigns. The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Marketo.

Interesting Infographics: Create a Killer Social Media Strategy

LEADership

Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. So what’s the best way to approach social media?

6 Tips to Increase Your Email Marketing ROI

Content Standard

Organic search came in as a close second (67 percent). Here are six tips to help you increase your email marketing ROI. If your prospects prefer articles on the topic of social media, send them a link to an article or group of articles about social media.

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Why Writing Guest Posts Should Be Very Important to You

Fearless Competitor

And when you write a post for a very popular blog like Marketo , you get tons of audience. In fact, I now contribute a monthly guest post for the Marketo blog.). Guest post for Marketo: How Marketing Can Earn the Trust of the C-Suite (247 shares in the first few days!)

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

But aside from simply posting it across your social media channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on social media. How to use PAS on social: Let’s say your video teaches a person how to cook healthy pancakes. Create social banners.

Expert Advice for B2B Marketing: 5 Tips from Thought Leaders

Fearless Competitor

B2B Demand Generation | 5 Tips from the Pros. Jon Miller, Co-Founder and VP Marketing at Marketo distilled advice from top experts in B2B marketing, I thought we should share it with you , as it’s simple and clear. The Top 5 Tips for Better B2B Marketing are: 1. Relevant Social Networks. Social Bookmarking sites. Paid Search. Editor’s Note: Find New Customers uses all of these approaches – except paid search.

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares.

9 Indispensable B2B Social Media White Papers

Social Media B2B

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Social Media for the B2B Sphere. Radian 6 offers up tips, concepts, anecdotes, and examples to help you connect the dots between your B2B company and social media.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SOCIAL MEDIA CISCO : Established a social media listening center.

4 Tips to Succeed With Marketing Automation

Modern B2B Marketing

But for those of you still in the search phase, there are a few things you should consider in addition to the software platform itself. Marketo just released some great new client services capabilities to help you succeed with marketing automation.

B2B Social Media Best Practices for the Integrated Age

Modern B2B Marketing

Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success.