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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for.

Trending Sources

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Optimize your blog for search? Best Business Blogging Guides and Tips. How to Optimize Your Blog Content for Social Media by Maximize Social Business. ” How to Generate More Leads With Your Blog: 5 Tips by Social Media Examiner.

9 Proven Ways to Increase Webinar Response

The Point

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Marketo, Pardot) with your Webinar platform (e.g. Leverage social media to extend the reach of your campaign.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

What Facebook Graph Search Means for Your Business

Modern B2B Marketing

by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Enter Graph Search. Graph search is Facebook’s social solution for connected search. Graph Search Rewards Relevancy.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog. Content marketing is a hot topic.

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How to Increase Conversions: 10 Tips to See Positive Results

Modern B2B Marketing

Here are some content design strategies and tips that you can employ today to effectively nudge people toward conversion: Just Say ‘No’ to Distractions. Emails , advertisements (online and offline), and social campaigns should have a similar look and feel. Always provide a clear call-to-action: don’t make people search for it! Here are some tips on how to do more with less: Create an impulse decision.

The ROI of Paid Social Media Ads

Modern B2B Marketing

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. At Marketo, we’ve just begun to test these.

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How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry.

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Every marketer has favorite strategies and top tips, as well as stories about huge wins and equally epic fails. Over 70% of SlideShare traffic comes from targeted searches by professionals looking for specific solutions. Author: Sesame Mish B2B lead generation is a huge topic.

How to Integrate Social Media and Blogging from The Art of Social Media

Modern B2B Marketing

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Social Media b2b Consumer

6 Tips to Increase Your Email Marketing ROI

Content Standard

A close second (67 percent) was organic search. Here are six tips to help you increase your email marketing ROI. If they prefer articles on the topic of social media, send them a link to an article or group of articles about social media. Email is here to stay.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. Thus, social traffic is something that B2B marketers need to get right. Share social links everywhere.

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers.

Slidecast: Getting Leads (and More!) From Your Blog

The Point

From Your Blog: 10 Tips for Higher Blog ROI.” How to use links and tags to generate better search rankings and more leads …. • along with tips on widgets, subscription options, sharing buttons, editorial planning, and more.

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How Brands Can Create Lasting Relationships on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Social media is the megaphone for content.

Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? Neal Schaffer: I have three tips for building a successful company page. Building company followers adds social proof and lends credibility to your company profile.

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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

Modern B2B Marketing

Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. For example, check out Marketo’s boards: [link]. Content—Do you have some interesting content that has done well on other social channels?

9 Essential Tips for Researching Your Next Content Campaign

B2B Marketing Insider

Read on for 9 tips with sources to research your upcoming content campaigns. The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Marketo.

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Modern B2B Marketing

Here are 5 tips to help you help your customers (with thanks to Jay Baer). Tip 1 – Identify Customer Needs. While search engine data, social chatter, and web analytics offer helpful data, sometimes the very best approach is to pick up the telephone and talk to your customer.

5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Marketing

While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales teams. This last tip makes social selling even more fun.

Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network

Modern B2B Marketing

So, I did a simple search that revealed a fairly basic definition: “Penguinologist is a career in studying penguins and their complex lives”. So, here are three bulletproof networking tips to help marketers (and penguinologists alike): 1.

Utilizing Linkedin to Improve SEO and Organic Visibility

Modern B2B Marketing

I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. Marketo requires employees to disclose all affiliations and be fully compliant with our Social Media Policy , and this effort supports that as well.

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Interesting Infographics: Create a Killer Social Media Strategy

LEADership

Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. So what’s the best way to approach social media?

21 Fantastic Facebook Marketing Guides

Webbiquity

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Marketo Blog.

Tips & Tricks to Leverage the Powerful Combination of Print and Digital

Modern B2B Marketing

Use your business card to drive social engagement. Despite the rise of social media, business cards remain a standard practice and represent a critical way that people exchange information when they meet face to face.

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6 Tips to Increase Your Email Marketing ROI

Content Standard

Organic search came in as a close second (67 percent). Here are six tips to help you increase your email marketing ROI. If your prospects prefer articles on the topic of social media, send them a link to an article or group of articles about social media.

9 Essential Tips for Researching Your Next Content Campaign

SnapApp

Read on for 9 tips with sources to research your upcoming content campaigns. The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Marketo.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

But aside from simply posting it across your social media channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on social media. How to use PAS on social: Let’s say your video teaches a person how to cook healthy pancakes. Create social banners.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SOCIAL MEDIA CISCO : Established a social media listening center.

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares.

B2B Social Media Best Practices for the Integrated Age

Modern B2B Marketing

Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success.

4 Tips to Succeed With Marketing Automation

Modern B2B Marketing

But for those of you still in the search phase, there are a few things you should consider in addition to the software platform itself. Marketo just released some great new client services capabilities to help you succeed with marketing automation.

9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

In my search for major B2B marketers on Pinterest, I only found a handful using it actively. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Constant Contact : Looking for marketing and social media tips? Constant Contact has done a good job of creating a collection of quick tips in a simple graphical format. Social Media B2B marketing Constant Contact General Electric hubspot pinterest

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Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz

Modern B2B Marketing

Here are 5 tips for creating your influencer marketing strategy. It let’s you search for people on Google+, and it allows you to segment your results using data people use when completing their Google+ profiles. Measuring true social influence is a difficult task.

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4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Modern B2B Marketing

Get Everyone Involved : The person responsible for social media in your organization is not likely to know every one of your customers. Keep the Company Description Short : You might notice I didn’t use the full Marketo boiler plate description on my Products and Services page.

5 B2B Marketing Tips for Using Press Releases

Modern B2B Marketing

Consider these 5 B2B marketing tips for press release success: 1. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Social Media Bouncer.