SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. Why Is Intent Data Important for Marketers?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. Being Top-Heavy. You’re right.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Full Circle Insights

SEPTEMBER 12, 2022

According to research from the ABM Leadership Alliance and ITSMA , 76% of marketers saw higher ROI with ABM than any other marketing strategy. Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage. The Marketing and Sales Alignment Playbook White Papers. Metadata.io.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. Second, let visitors fill out forms to access white papers or eBooks. The post 4 Steps to Better Lead Generation Strategy | Digital Maturity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Conversica

JUNE 22, 2022

Marketing automation allows Marketers to disseminate information through blog posts, white papers, social media, email, and a variety of other avenues. Marketo APAC Senior Director Chris Connell commented, “Eighty-nine percent of CMOs expect to be responsible for customer experience by 2020, according to our research.

Cost 52

Cost Digital Marketing Funnels Top of Funnel Funnel Advertising 52

SmartBug Media

FEBRUARY 10, 2020

It should come as no surprise that your prospects are online researching your products and services long before they’re ready to buy. Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. What Is Lead Scoring?

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

The ROI Guy

AUGUST 27, 2018

As well, this marketing team smartly uses quarterly data mining reports and aggregated customer responses to write research reports, marketing white papers providing proprietary insights and sentiment on the business goals, challenges and risks responses.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

SnapApp

MAY 12, 2015

The modern B2B buyer does a huge amount of research during their purchase process. A study by Acquity Group found that 94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product, and 55 percent of B2B buyers conduct online research for at least half of their corporate purchases.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Biznology

JULY 18, 2016

Tracking what your subscribers, visitors, or followers have done in the past can be a great way to home in on what matters to the most – even more than persona-based research. A white paper that takes a deeper dive? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Jason Falls.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

The Point

MARCH 29, 2012

If the content on your blog is topical and relevant and insightful, and if you’re following basic SEO principles in your post title and body copy, there’s a high likelihood you’ll be generating significant traffic from interested prospects actively researching the types of issues and problems your company solves. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Ambal's Amusings

FEBRUARY 18, 2010

Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.” How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Ardath Albee's Tip. Marketing Edge podcast.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. They can be on blogs, twitter, or research sites. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Tom Pick's blog Webbiquity.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Biznology

JUNE 25, 2014

While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. Provide greater depth of detail or proprietary background by researching the topic more than others have.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketo – Marketo.com – Marketing software. Write case studies, eBooks, white papers, etc. Cambridege, MA – [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

.” In an age where customers prefer to avoid salespeople and do their own research early in the sales cycle, inbound marketing is a vital part of a successful marketing strategy. Marketo and Acquisio employ what they call the Inbound Marketing Multiplier : 1. Post them in the comments.

Inbound Marketing 48

Inbound Marketing Webinar Metrics Effectiveness Marketo 48

Leadspace

JUNE 1, 2017

This article was originally published on the Marketo Blog. Research and development of AI technology is advancing by leaps and bounds, fueled in great part by a healthy mixture of competition and collaboration between technology leaders. No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors.

Marketing AI 59

Marketing AI B2B Marketing B2B Gartner 59

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. They begin in most cases with some basic online research, which is why web presence optimization has become so critical.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. 2010 B2B Content Marketing Research. Director of Marketing, Marketo. Founder of Junta 42. Ann Handley.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Valasys

NOVEMBER 1, 2018

According to a study conducted by Forrester Research, there are only 8% of companies that have created a strong alignment between their sales and marketing departments. A company’s inability to align sales and marketing teams around the right processes and technologies costs them more than 10% in revenue per year.

Top of Funnel 40

Top of Funnel Planning Paid Search Agency Lead Ranking 40

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Step 2: Gather your data- Ideally, you’re working from a larger piece of content like a report, white paper, or data set. Infographics for everyone!

Content 48

Content B2B Thought Leadership Marketo Paid Search Agency 48

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. How do you nurture leads?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. Analyst at MarketingSherpa Research Group and Jon Miller, VP of Marketing at Marketo and had a section dedicated completely to ROI.

Lead Nurturing 48

Lead Nurturing ROI Leads Lead 48

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” I think that the Demand Gen Report and MarketingSherpa are doing a great job with the different research studies they’re putting out, and the case studies that they have.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Is your firm doing everything it can to take advantage of this trend?

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

MAY 8, 2011

Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. Bill Binch and I answered these questions in the Marketo Revenue Masters webinar about Provocation-based Selling. Thanks for your follow-up questions.

Peer-to-peer 48

Peer-to-peer Budget Programs Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 20, 2010

I read marketing automation white papers, sat through marketing best practices webinars, and participated in community forums, trying to optimize my marketing automation know-how. Lessons Learned: A Reflection on Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Automation 48

Hinge Marketing

NOVEMBER 26, 2015

And according to our research , 47% of firms plan to develop a content marketing program in the near future. Whether you’re using Salesforce, Sugar CRM, InfusionSoft or Marketo (to name a few); your CRM will house all of your contact information, marketing campaigns and will track all of your contacts’ online marketing activity.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Adobe Experience Cloud Blog

MAY 11, 2010

Brush up on your email terminology, explore the latest research and whitepapers, or discover the most recent books on email marketing. Return Path’s Resource Section : Return Path, an email deliverability services company, has a rich resource section, containing best practice guides and various research studies.

Deliverability 48

Deliverability Resources FAQ Aggregators 48