• DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Marketo, Process] B2B Lead Management Market Heats Up
    Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Marketo, Process] Demandbase: A New Twist In The Lead Management Automation Market
    The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [Marketo, Process] Marketo Releases Marketo Lead Management 3.0
    Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 26, 2009
    [Marketo, Process] Getting Closer to My Usability Ratings
    offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To What I realized while writing my posts on Marketo and Genius.com is that you can’t view the individual campaigns in isolation.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 24, 2009
    [Marketo, Process] First Look at New Marketo Release
    I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. Marketo’s approach is to trigger campaigns based on specified events or list criteria.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 13, 2009
    [Marketo, Process] How Demand Generation Systems Handle Company Data: Diving into the Details
    If it turns out once you drill into details that two are missing some small-but-critical feature, you have to either go with the one remaining or start the process again with another set of candidates. So, the bottom line is that you really do need to look at product details early in the selection process. Apparently some Marketo clients really wanted to do this, while others were firmly opposed. The only other vendor I explored this with in detail was Marketo.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [Marketo, Process] Low Cost Systems for Demand Generation
    My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training.