Marketo Process Software Vtrenz 
Customer Experience Matrix
FEBRUARY 24, 2009
I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.
Customer Experience Matrix
FEBRUARY 26, 2009
offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows.
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Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).
WebMarketCentral
MARCH 3, 2009
Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal.
Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. All thoughts are welcome!
Customer Experience Matrix
FEBRUARY 13, 2009
More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. So, the bottom line is that you really do need to look at product details early in the selection process. Results are summarized in the table at the end of this post.
Online Marketing Institute
JULY 31, 2009
Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others.
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