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B2B Lead Management Market Heats Up

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Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively.