Customer Experience Matrix

MAY 14, 2014

Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud.

Rules 120

Rules Work Management Marketing Management API 120

Adobe Experience Cloud Blog

MARCH 11, 2016

Take a lesson from Schoolhouse Rock and make the information you present digestible. You don’t need to present to them in sing-song (and I certainly wouldn’t recommend it), but remember that your rep has recently joined your company and is navigating new systems, rules of engagement, and people.

Ad Building 48

Ad Building B2B Thought Leadership Marketo Advertising Agencies 48

Adobe Experience Cloud Blog

MAY 27, 2014

Let me give some examples from my own experience: Common scenario 1 : I need to access our wiki, intranet, Box, or some other internal site for critical document, and would happily give IT my lunch and all the money in my wallet to get in. For example, at Marketo we have a dedicated developer to help us with any website related projects.

Work Management 48

Work Management Paid Search Agency Marketing Automation Services Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

You get hit with a blow when you least expect it and need to dash to an opening that presents itself. Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line. This is easier said than done.

Demand Generation 48

Demand Generation Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

JULY 27, 2012

To get your executive team on board consider presenting to them and including some of the following information: Illustrate competitors who are using employee social media contributions successfully. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Customer Experience Matrix

JULY 16, 2009

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Results can be streamed to an external viewer as an RSS feed or presented in standard reports.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. 10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40