The Point

APRIL 26, 2017

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. The solution being preached at the conference was for personal, relevant, authentic messages.

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Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

SmartBug Media

MARCH 23, 2020

In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets? Anyone evaluating marketing automation tools knows that Marketo has a wide range of options for personalizing content: Tokens pull in fields from specific records. When Should I Use Snippets?

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Marketo Landing Pages Template Segmentation 98

SmartBug Media

AUGUST 7, 2020

Here are a few tips for designing a successful webinar, plus instructions for how to put it all together with GoToWebinar and Marketo. Technical Considerations for GoToWebinar and Marketo. If you’re using GoToWebinar and Marketo, you will handle registration through Marketo. Just use Marketo’s setup instructions.

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Marketo Webinar Metrics Bandwidth FAQ 105

SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos. “In

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Marketo Tactics Copyright Landing Pages 99

SmartBug Media

MARCH 17, 2020

How do you make sure the right person sees the right message at the right time, without doing so much customization that you might as well be emailing people individually? If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save yourself some time.

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Marketo Marketing Management Psychographics Content 94

Adobe Experience Cloud Blog

OCTOBER 16, 2020

But I found myself wanting to know more about the personal experience of managing marketing attribution and hear about it straight from individuals in our marketing community. He is also 2x Marketo Champion, 5x Marketo Certified Expert, completed 9 advanced specializations on Marketing Automation, and one of the Fearless 50 top marketers.

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Marketing Attribution Marketo Multi-Touch Attribution Multi-Channel 104

SmartBug Media

FEBRUARY 12, 2021

You know effective marketing relies on delivering personalized messages to the right audience, but what happens when your organization has complicated workflows or international divisions? If this is you, Marketo Workspaces could be a lifesaver. What are Marketo Workspaces? Why do marketers need Marketo Workspaces?

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Marketo Landing Pages Cross-Selling Marketing Automation Services 64

SmartBug Media

MARCH 13, 2020

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Once you have identified your accounts with the necessary fields, it’s time to upload the list to Marketo.

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Account Based Marketing Marketo Ideal Customer Profiles Lead Ranking 90

SpotMe Blog

AUGUST 20, 2021

This collaboration allows joint Marketo Engage and SpotMe customers to design, measure and run smarter events in any format: hybrid, virtual or in-person. “We Get started with the Marketo integration by following this setup guide. With today’s announcement, SpotMe integrates with Marketo Engage, part of Adobe Experience Cloud.

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Marketo Marketing Automation Services Multi-Channel Marketing Management 52

SmartBug Media

MARCH 17, 2021

The Marketo customer lifecycle is defined by six core stages, represented in a Venn diagram that concentrates at a common point at the base, allowing for complete customer flexibility and movement within the customer lifecycle. Now that you’re aware of the core stages of the Marketo Customer lifecycle model.

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Marketo Work Management Marketing Management Ad Building 98

SmartBug Media

MAY 21, 2020

One of the most overlooked functions in Marketo is the ability to segment lists. A personalized message can lead to a positive impression on your prospects. Rather than sending email blasts about a sale in Denver to prospects all over the country, you can use segmentation within Marketo to target based on geolocation.

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Marketo Segmentation Blast Campaigns Rules 66

SmartBug Media

JUNE 1, 2020

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Marketo makes it easy to build, customize, and automate email newsletters at scale, even across multiple geographies or verticals. Here are seven steps for getting started with email newsletters in Marketo.

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Marketo Newsletter Verticals Lock-In 94

SmartBug Media

OCTOBER 29, 2020

According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. FT attribution refers to the program that brought the person into your database. Whether you measure success in FT or MT attribution, setting yourself up for success in Marketo is a necessity.

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Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

SmartBug Media

APRIL 6, 2020

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. What Are Marketo Programs?

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Marketo Top of Funnel Landing Pages Multi-Channel 66

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. This process has become even more straightforward with the appearance of intent data.

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Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Optinmonster

OCTOBER 30, 2020

Are you looking for a quick and easy way to create a custom Marketo popup that converts? By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup. A Marketo popup is a lead capture form that sits on top of your website content.

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Marketo Marketing Automation Services Display Trigger Marketing 81

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. By the time the ink is dry on your Marketo contract, people should already have a high-level sense of what’s coming.

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Marketo De-duplication Marketing Automation Services Landing Pages 66

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

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Marketo SMB Lead Scoring Lead Ranking 66

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 87

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Marketo Marketing Automation Services Conference Work Management 120

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.

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Marketing Automation Services Marketo Enterprise Management Work Management 77

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

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Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Adobe Experience Cloud Blog

JUNE 2, 2020

Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content. How do you avoid flooding the inboxes of every person who has ever given you their email with those tone-deaf messages that reek of desperation and the worst opportunism?

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SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact. Marketo Data.

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Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Spotify continues to heighten consumer expectations of personalization from brands. Modern marketers know that personalized messaging is key to reaching an increasingly distracted audience, but recent research from IBM suggests that truly customer-centric marketing is still just out of reach. Great Expectations.

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Personalization Lead Scoring Lead Ranking Curation 167

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. This announcement is a momentous occasion for Marketo, as it signals the next phase of our company’s growth.

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Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

SmartBug Media

FEBRUARY 2, 2021

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.

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Marketo Trigger Marketing Sales Qualified Leads Webinar Metrics 71

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

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Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. However, user feedback surfaced common complaints. Why we care.

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Marketo Webinar Metrics Demand Generation Agencies User-Generated Content 110

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

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Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

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DemandBase Marketo Account Based Marketing ABM 53

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Keep reading for the details. Why we care.

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Marketo Enterprise Management Template Sales Qualified Leads 119

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

Valasys

MARCH 14, 2019

It is for this reason that on March 12 th 2019, ON24 is going to partner with Marketo to help marketers deliver an end-to-end demand generation solution as they integrate with their webinar channel. ON24 is the technology leader that helps companies create live, always-on and personalized digital experiences.

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Marketo Account Based Marketing Webcast Paid Search Agency 49

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Marketo Lead Ranking Lead Scoring Analytics 65

Valasys

MAY 16, 2019

Atomic Reach, the leading content intelligence platform announced on May 16 th 2019 its integration with LaunchPoint by Marketo, an Adobe company. The companies, as a team, are making the best use of artificial intelligence (AI) so as to help marketers optimize and personalize email content at scale.

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Marketo Email Marketing Optimization Paid Search Agency 53

Adobe Experience Cloud Blog

JULY 27, 2018

Sending an email can be as good as having a real conversation with a person. If you are a business using email for your marketing activities, you must be adding personal touches to your emails to make it look and sound more tailor-made and relevant. Why personalize? Lack of personalization may cost organizations up to $2.5

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Personalization Click Rate Open Rate Opt-out 94