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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

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Is Google Hummingbird a Win For Marketers?

Adobe Experience Cloud Blog

Searches for movie show times, measurement or currency translations, and word definitions already returned answers on Google’s site. Google also announced that PageRank (their algorithm for ranking websites in search) won’t be updated this year, and many marketers expect PageRank to disappear altogether.

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