Vidyard

APRIL 17, 2015

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Engagement is Everything Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. We need to let the data do the driving.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Adobe Experience Cloud Blog

APRIL 21, 2014

Frank Passantino suggested this KPI in a recent Marketo blog. William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. That’s a 3.2% prospect-to-pipeline rate – is 3.2% right for your organization? Marketing Automation'

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). We are interacting with humans and we can’t forget that. Steal from B2C. Understand the Economic Value.

Social Media 96

Social Media Media B2B Tips 96

Heinz Marketing

JULY 16, 2018

I’ve heard it described as P2P, people to people. How am I going to score it in Marketo and then sync it to Salesforce, and how am I going to route it the right way?” .” Based on what you just said, it almost sounds like this is the new way people in businesses buy from people in other businesses, right?

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40